Jessica Tappana on SEO for Online Counseling Services – Killin’It Camp Speakers Series 2 of 4 | PoP 523

Have you delved into the world of SEO? How can you utilize SEO yourself to fully boost the rankings of your website? What information do you need to give Google for your website to be easily found?

We are sharing the Killin’It Camp speakers series. In this podcast episode, Jessica Tappana speaks about SEO for Online Counseling Services.

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Meet Jessica Tappana

Jessica Tappana is a Licensed Clinical Social Worker who wears many hats including owning a 7 clinician private-pay group psychotherapy practice in Missouri and an SEO business where she helps

Jessica Tappan is the owner of Simplified SEO Consulting. Along with help from a team of SEO specialists, Jessica helps private practices get in front of more of their ideal clients by getting to the top of Search Engines.  As a group practice owner herself, Jessica understands the importance of not only getting more client calls but getting the right calls.  In addition to using SEO to grow her own practice, she and her team have helped countless other practices grow their own businesses through SEO.  In her spare time, Jessica can be found traveling, reading, or spending time with her husband and two young kids.

Visit Jessica’s websites: Aspire Counseling and Simplified SEO Consulting.

In This Podcast


  • Simple steps to follow

1. Tell Google where to rank you

Put a small textbox on your website that explains where you are located, both physically and virtually.

2. Tell Google what you are doing

Create some specialty pages and do not be shy with the specifics, because it gives Google the necessary answers that will help it to suggest you to people when they search for your niche.

3. Make online therapy its own page on your website

Describe specifically your online therapy services and if you are licensed in different states, be sure to give their names and link it to the services/specialty pages that you offer. Giving Google these specifics will help it to boost you when people search for therapy in these states. Using pictures is also very beneficial.

4. Describe the benefits

Have a section on your website that describes the benefits of having virtual therapy as this will also help Google boost your rankings when people search for these keywords.

  • Make sure that you have calls to action on every page
  • Make sure that each of your pages is at least 500 words

5. Start blogging

If you are having frequent discussions about a certain topic in multiple sessions with different clients, consider writing a blog post about it and then direct your patients to your blog.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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