Joe Sanok On Why “Thursday is the New Friday” | MP 77

A photo of Joe Sanok is captured. Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. Joe Sanok is featured on the Practice of the Practice, a therapist podcast.

Is the narrative that the world has given you aligned with what you want for yourself? How can you reclaim your time and energy with genuine productivity? What is the science behind the four-day workweek?

In this podcast episode, Sam Carvalho speaks with Joe Sanok about his new book, Thursday Is The New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

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For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main theme – helping you grow your practice and make more money.

Plus, in celebration of the 5th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49/month for your whole first year plus no setup fees – that’s a savings of over $200!

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Meet Joe Sanok, author, podcaster, and private practice consultant

A photo of Joe Sanok is featured on the Faith in Practice podcast. Joe is interviewed by Whitney Owens where they speak about his new book, Thursday Is The New Friday.Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity.

Joe has been featured in Forbes, GOOD magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice podcast which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, and scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

Visit his website, listen to his podcast. Connect on Instagram, Facebook, and Pinterest. Subscribe to his YouTube channel.

Order Thursday Is The New Friday, check out the bonus offers too!

In This Podcast

  • Neuroscience on how working less gets more done
  • Three inclinations that top-performers have
  • Joe’s advice to private practitioners

Neuroscience on how working less gets more done

What’s interesting is we often think that when we work harder, we’re going to get more done but there’s a certain point where we don’t really experience that same level of productivity or creativity. We’re just burnt out. I think we know this intuitively. (Joe Sanok)

Our brains are not wired to have great ideas when they are stressed and overstimulated.

Many neuroscience studies have looked at how the brain is optimized, and one showed that you can boost creativity through a three-day weekend, but also by taking short breaks within your workday: micro-moments.

Vigilance-decrement was studied and shown to appear more frequently when people worked without pause and was minimized or even absent when people were able to take short breaks throughout working.

When you take a quick one-minute break, that actually is triggering your brain to restart and have some vigilance. When you do that during your day that can help you be more productive and creative, even just with those micro-breaks. (Joe Sanok)

Three inclinations that top-performers have

These inclinations are not the be-all and end-all of successful traits, however, they are commonly found in most top-performers.

You may have one or two or all of them, but the trick is not having them or not, it is to develop what you do have.

  1. Curiosity
  2. An outsider’s perspective
  3. The ability to move on it

In Thursday is the New Friday, Joe Sanok provides practical tools and advice that you can use to develop your skills further to slow down, optimizing your brain, and gear down – or up – towards a four-day workweek.

With this book I really tried to be different from the average prescriptive book where it says “okay you’re this way and now you have to do this”. [Rather], it’s “okay, let’s look at this and say: do I want to build curiosity? And if I do, what are some tools that I can use?” To view [this book] more as a menu.

Joe’s advice to private practitioners

Stand up to the narrative that you have been handed and ask: “Is this the narrative that I want for my life? Is this the way that I feel like I want to live, or should I try new things?”

Dip your toes into new ways of thinking and see new ways of being in the world and completing your work.

Books mentioned in this episode:

An image of Thursday is the New Friday by Joe Sanok. The book covers How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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