John Lee Dumas on the Common Path to Uncommon Success | PoP 544

What are some of the core principles of the world’s most successful entrepreneurs? Can reciprocity help your businesses, from one act of kindness? How can you find real fulfillment in the work you do?

In this podcast episode, Joe Sanok speaks with John Lee Dumas about the common path to uncommon success and how reciprocity has been a game-changer.

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Meet John Lee Dumas

John Lee Dumas is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2500 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit to set YOUR Entrepreneurial journey ON FIRE!

Visit his website. Connect on Instagram, Facebook, YouTube, and Twitter.

Listen to his podcast.

Pre-order JLD’S new book: The Common Path to Uncommon Success now!

In This Podcast

  • The 17-step roadmap to financial success and fulfillment
  • Pinpoint your avatar’s biggest struggle
  • Keep the money you make
  • Reciprocity

The 17-step roadmap to financial success and fulfillment

  1. Identify your big idea
  2. Discover your niche
  3. Create your avatar
  4. Choose your platform
  5. Find your mentor
  6. Join a mastermind
  7. Design your content production plan
  8. Create content
  9. Launch
  10. Pinpoint your avatar’s biggest struggle
  11. Prove the concept and craft the solution
  12. Build a funnel
  13. Diversify your revenue streams
  14. Increase your traffic
  15. Implement systems and build a team
  16. Manage affiliate partnerships
  17. Keep the money you make

Pinpoint your avatar’s biggest struggle

Strike up a conversation with your ideal customer, your avatar, on what it is that they need help with in their lives. Ask them these four questions:

  1. How did you find out about me? Learn how people find out about you, your business, and your content so you can do more of those things that are clearly working to connect you to your ideal clients.
  2. What do you like about my content? Learn what it is that they actually like about your content and what draws them to you.
  3. What don’t you like about my content? Ignore the first thing that comes up, but keep your ears open if a theme comes up because then you can clearly define what the issue is and change it.
  4. What is your biggest struggle right now? “Right now” will unlock everything for you because it will show you where they are exactly in their lives now, and it will show you what your next step is in helping them.

Keep the money you make

If your business is location independent, you can consider relocating to save yourself from having to pay heaps of tax.

Pay yourself first.


What are you doing in your world right now to build reciprocity? What are you doing right now to be a person of value, to your family, to your friends, to your loved ones, to your peers … what are you doing everyday to be of value? (John Lee Dumas)

Do not have your gears always focused on success, have your focus lie in being a person of value because when you sincerely assist those in building themselves up, they will help you in turn.

It is in the building of these reciprocal relationships that you can solidify and strengthen your business alongside others around you, building each other up and hereby strengthening your community.

Pre-order The Common Path to Uncommon Success now!

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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