Why should you consider your books as a tool instead of a marketing endgame? What should you not do when writing a book for your practice? Are there questions you can ask yourself to get the writing-ball rolling?
In this podcast episode, Sam Carvalho speaks to Julie Broad about how you can elevate your brand through writing a book.
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Julie Broad, founder of self-publishing services firm Book Launchers and Amazon Overall #1 Best Selling Author, knows what it takes to be a successful self-published author. Her previous titles include More than Cashflow and The New Brand You. Through Book Launchers and her popular YouTube channel, BookLaunchers.TV, she helps subject matter experts write, publish, and promote nonfiction books. A native of Canada, Julie currently resides in Los Angeles with her family.
In This Podcast
- Elevate your practice through writing
- How to find your own hook
- Your book isn’t the endgame
Elevate your practice through writing
The beautiful thing about a book is it’s not a brochure or a pamphlet that people throw in the garbage. They typically, at worst, donate it to the local bookstore and somebody else will pick it up and read it, so your marketing has a really really long shelf life. If you position that book in a way that you are delivering massive value to your ideal client, then you’re in a really good position to attract people to your practice and to grow your business and brand. (Julie Broad)
In this way, over time, through a successful book, your practice will become the hub for people who have connected with it and want to learn more or work with your directly. It is a straight line from the marketing to the service provider.
How to find your own hook
If you are sold on the idea and want to start writing your own book but do not know what the hook of your book will be, ask yourself these simple questions:
- If you have been in your industry for a few years, look at it and ask yourself: what is something that most people believe that just isn’t true?
- Are there commonly held beliefs in this space that you have different opinions or experiences with that you can protest or provide a different solution to?
Your entire book doesn’t have to be different, its just that golden thread that ties everything together that we call the hook, that has to be different. There has to be a slightly unique spin, so asking yourself these questions can help you figure out what’s unique and what your perspective is that is different from what’s already out there. (Julie Broad)
Your book isn’t the endgame
Your book is not the one-stop solution, it is merely a powerful tool that you can use to market your practice. You can use this book to get speaking engagements, create partnerships with new people, contribute to podcasts about the topic the book was written on, and getting yourself involved with public media as a local expert.
Consider your book a tool to achieve your goals and help grow your business exponentially, instead of using it as a basket to put all your business-venture eggs into in one go.
Books by Julie Broad
- Tobin Lehman on Continuing to Improve Your Marketing Strategy in the Midst of Rapid Change | MP 54
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Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
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