Are you interested in launching an online community? What are some tips from an experienced professional on creating an online membership from scratch? How are consistency and patience some of the best tenets for success?
In this podcast episode, Alison Pidgeon speaks with Kathryn Esquer about how she started the Teletherapist Network.
Podcast Sponsor: Brighter Vision
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Meet Kathryn Esquer
Kathryn Esquer is a Licensed Psychologist, MBA graduate, and founder of the Telethearpist Network, a consultation community for the next generation of therapists. She is passionate about eliminating isolation and burnout in the field of mental health. By prioritizing connection and community, the Teletherapist Network brings together forward-thinking therapists to achieve their big goals in work and life.
Email Kathryn at email@example.com
Get 50% off on your first month to the Teletherapist Network with code “ALISON”
In This Podcast
- Building the company
- Launching the company
- Esquer’s advice to professionals starting online communities
Building the company
1 – Noticing a need:
If there is something that you find yourself wishing you had; a resource, course, or service, there are probably other people like you who feel the same.
If you notice a need that is not being met, act on it, and see how you can serve it.
2 – Presence and consistency:
You can build a powerful momentum by showing up for your project a little bit every day. This conscious presence and consistency are what you can use to build your business up from the ground with a stable foundation and view of the future.
My process was very much just challenging myself to … stay present in this mission. To every day show up in small ways [for] the creation of the Teletherapist network. Consistency was one of my first … tenets of creating it. (Kathryn Esquer)
3 – Progress over perfection:
Work and create. It will take time for things to fall into place, but you can show up imperfectly with consistency. Do not let perfectionism stop you from trying even before you start.
Launching the company
Depending on the structure of your business and what you want the client experience to be, the launch process will look different. For Teletherapist Network, Dr. Esquer:
- Opened the doors for a brief period: to allow participants to join the course and then closed the doors to safeguard the quality of the membership instead of focusing on quantity.
- Kept the doors closed for a few months: so that there could be a time where solid relationships are built, skills are taught and learned, and that the membership group could end as a team instead of having people constantly coming and going.
We have a lot of founding members that are still with us, and I’m sure that they will tell you that it has grown tremendously because our members and myself have been open to growth. We just started somewhere, and it wasn’t much, but it was a start. (Kathryn Esquer)
Kathryn’s advice to professionals starting online communities
the future of work will have a place online forever from this point onwards. It is a great investment to start now.
it is helpful and impactful for professionals such as therapists to have multifaceted and interconnected online groups where they can form relationships with other therapists and build their skillsets in a shared goal-driven environment.
Showing up for yourself and your project consistently is one of the biggest investments you can make in the success of your company.
Let go of expectations:
Focus your presence on the outcomes before you focus on profitability, because when you create value, the profit will follow, so start with building the value first.
Give yourself grace:
There will be many mistakes along the way. Give yourself grace and patience to keep going.
Useful links mentioned in this episode:
- Brighter Vision Fall Into Cash
- Mighty Networks – Building A Business Powered By Community
- Snout School
Check out these additional resources:
- Sara Makin on How She Built a Large Online Group Practice | GP 83
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- Email Alison: firstname.lastname@example.org
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Consult With Alison
- Alison Pidgeon on Therapy for Your Money Podcast
- Practice of the Practice Network
Meet Alison Pidgeon, Group Practice Owner
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
Transformation From A Private Practice To Group Practice
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Thanks For Listening!
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