Katie May on Creating a Niche Group Practice | GP 55

How can you niche down in your practice, from specializing to the building space? What systems can you use to evaluate a potential new clinician for your practice? Are you considering purchasing office space for your practice?

In this podcast episode, Alison Pidgeon speaks with Katie May about creating a niche group practice.

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Meet Katie May

Katie K. May is a licensed therapist and online course creator. She helps therapists market and fill groups and online group programs so that they can scale their impact and increase their income, without adding more hours in the office.

Visit her website and connect on Instagram and Facebook.

Listen to her podcast here.

In This Podcast


  • Katie’s advice for marketing a private pay practice
  • Branding and niche for client experience
  • Hiring new clinicians

Katie’s advice for marketing a private pay practice

  • Have a clear niche: having specialties in your practice is a powerful marketing tool because you can position yourself as the experts in different areas.
  • Have a good website: properly organizing your social media to build a good online brand presence is important.

Representing yourself as a practice that is worth that investment, so I think that’s on both sides, that’s investing in your marketing and investing in your brand presence, so others see you as worthy of the price tag that they’re paying for your services. (Katie May)

  • Invest in your training: Invest in your training to be able to command higher prices for an upgraded skillset. Train yourself and your clinicians up in order to fully boost the skill set of the practice as a whole.

Branding and niche for client experience

In your practice when you are wanting to combine your value system with branding, tap into your authenticity of what inspires you and build your practice around that, both in physicality and conceptually.

Let it become a natural extension of why it matters to you, how you want to brand and niche your team, and your practice as a whole.

Hiring new clinicians

  1. When meeting a new candidate, get a feeling of whether or not they meet your value system, if they are someone who would be a good contributor to your practice’s team culture.
  2. Then Katie gives them a test conceptualization to see what types of interventions they would do and how they would handle risk and tough situations.
  3. For a follow-up meeting, Katie brings on a team member from the practice to roleplay with the candidate to evaluate their style of therapy and how they respond to clients.It’s not about getting all the answers right, it’s about what is your clinical judgment and intuition and how do you really show up with both vulnerability and willingness to learn as a part of our team. (Katie May)

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Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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