Does the business that you run suit the lifestyle that you want to have? What are some ultimate tips on getting your coaching business up and running? How should you calculate your base price point?
In this podcast episode, Whitney Owens speaks with Katie Read about How to Create a Coaching Business.
Meet Katie Read
Katie takes lessons from her nearly-20 successful years in the field to help clinicians grow…then OUTgrow…their practices.
Immediately upon licensure, Katie was made Director of a large Transitional Aged Youth program in Oakland, CA. Later, she was recruited to Direct one of Sacramento’s largest Wraparound Programs. From there she moved into the role of Director of Clinical Supervision, personally supervising 40+ interns towards licensure.
Concurrently, Katie had private practices in multiple cities, taught graduate psychology students, and wrote and created therapist training materials.
Katie is also a special needs mom and loves helping other moms tune into their own intuition and lead their best-possible lives by taking the – sometimes-scary – leap into following what’s best for them, deep down.
She is the creator of:
- The Clinician to Coach® Academy
- The Clini-Coach® Certification
- The Six-Figure Flagship™ Program.
She’s a little bit obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work you’re called to do!
Freebie: You can apply to get our live private training about how to become a coach and all you have to do is fill out this application here.
We also have a coaching checklist for just getting started available at katieread.com!
In This Podcast
- Logistics behind creating a coaching business.
- Base price point.
Logistics behind creating a coaching business
1 – Figure out what you would like your niche to be as a coach:
Pick one unique coaching niche. The more niche you can get about what you want to do, the faster you can grow.
2 – When you have an idea of your niche:
Go online, social media and Google. Search for other coaches who are doing the exact thing you’d like to do.
This can be very intimidating because you might find some amazing coaches who have been doing the same thing you want to do for 10 years and they have incredible websites and programs … and you might want to quit [right there and then] and let me tell you, you don’t want to do that [because] the fact that people exist doing exactly what you want to do is the best news because it means there is a business to be had here. There are people actively searching, actively needing help for this thing that you would like to coach on. (Katie)
There’s always more room for people because people are drawn to people. Folks who are seeking advice or consulting will be happy to work and pick a consultant within a wide range because they can connect with them.
3 – Build your website:
As you’re beginning to build your website, focus on visibility immediately for your business before aesthetics. If you want a thriving business, you have to keep pushing forward in the vulnerability of seeking visibility.
I highly recommend … go onto your social media and reintroduce yourself to family and friends, let them know: “hey, you’ve always known me as a therapist. I wanted to let you know [that] I am also starting a coaching business, these are the people that I help and this is what I help them with …” start posting and getting visible because usually social media is the fastest and best way to do it. (Katie)
4 – Develop a simple freebie to help start building your email list:
This is a small piece of content that people are attracted to and want. You have one simple website page that collects their name and email, and a handful of automatic emails that will be sent to them delivering their freebie and getting them acquainted with your business.
Base price point for a coaching business
- Figure out a one-, two-, or three-month coaching package. Don’t offer a longer than three-month package to start off with and keep the minimum length six to eight weeks.
- Offer contact in-between sessions: Things that you have created in advance such as workbooks or video series.
- Offer clients access to you via email or text: Structure and offer your clients access to you in a way that doesn’t overwhelm you and works with your schedule.
Let’s say you are starting out with a four-week, four-session a week session as a coach: charge $1000. If it’s 2 months, then $2000 and if 3 months, then $3000. This averages out to $250 a session.
Don’t get too expensive too soon as it would be too much for clients to pay for a whole package at that price.
If you want to start with beta-pricing:
- You can cut down with 50% if you’d like.
- Tell your clients that you’re running a grand opening price special and charge the beta price point. Alongside this, ask clients if they were happy with the package. Find out if they could give a testimonial at the end.
This is a fantastic thing to do in the beginning if you have no coaching testimonials built up yet. It’s an important thing for your website to get a couple of those testimonials on there. (Katie)
- Freebie: You can apply to get our live private training about how to become a coach and all you have to do is fill out this application here.
- We also have a coaching checklist for just getting started available at katieread.com! https://www.katieread.com/
- www.therapynotes.com use promo code ‘joe’ at checkout to receive three free months
- www.practiceofthepractice.com/faithmastermind July to December 2021 $350 a month
- Email Whitney at email@example.com
- www.katieread.com $37 self-study course about therapy practice marketing clini-coach certification offered within 6-figure flagship program
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Thanks For Listening!
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.
Welcome To the Faith in Practice podcast. I’m so glad that you’re here with me today. There are so many shows that you could be spending your time listening to, and every week you choose to hang out with me and that means the world to me. So thank you. Today’s a little bit different in the sense of the podcast episode turned out differently than expected. When you own a business, not everything goes as planned and it’s when things don’t go as planned that our characters really come out. So I first want to give a shout out to Katie Read, who is an amazing person and worked so hard on this podcast episode and getting it to you. We have never, in my time of doing podcasts, had what happened in the interview with Katie, but I’m in the middle of the interview and all of a sudden Zencaster went out just like completely stopped, shut down. I have no idea why.
So we jumped back on, we finished the episode and I just assumed that everything had downloaded from the first part and evidently it had not. And so I went back into Zencaster, worked with my sound engineer, many emails back and forth, texts and phone calls, and honestly, I still don’t know if my part downloaded, but then we asked Katie to do the same and she did not have to take that time to get back on and rerecord. She could have just said, “Well, I don’t have the time or energy, but not only did she do it, she was really fast about it. Like she got right on it and that just says a lot about her and her business, like people who care for others and who really make the people, they work with a priority.
I really felt that way with Katie and even on a personal level, ever since I did my podcast interview with her, she’s been a big support in texting and getting to know her. So I am really excited to introduce you to her. I’ve heard about her for years and now I get to personally know her. So I feel really special for that and now I get to introduce her to you. She is going to talk about coaching as a side business and legit. While I was doing this episode with her, I was totally taking a million notes on the side because I just think it’s so helpful. In fact, I’ve already been giving the details of this episode before it aired to a few people because she had such great tips. So if you are thinking about a coaching business or any kind of side hustle, honestly, you are going to find the information that she shares in this podcast super valuable.
But before we kind of jump into that, I wanted to talk a few minutes about mastermind groups. I am planning on launching a new mastermind group in July for six months and there was something that came up in the current group that I’m leading. This was last week and it really meant a lot to me. I’ve been thinking about this a lot because right now in our practices, most of us are super busy and overwhelmed. There’s so much going on and it is so easy, our little hearts care so much for our clients, to jump in and do everything we can to help, but it’s hard for us to set boundaries and remember why we started our businesses. And so the kind of quote that came up in the mastermind group that I keep going back to is “Our jobs should revolve around our lifestyle. Our lifestyles should not revolve around our jobs.”
And that is something that we have worked really hard in the group to make happen. In fact, one of the mastermind members that is in the group had said to me, “When I started this mastermind group, I was exhausted. I didn’t know where to put my time and energy and I felt so overwhelmed and by joining the mastermind group, because of it, I have gotten my energy back from our practice.” Because she figured out where to start putting her time and where to start putting her money. And I love that. I love working with practice owners that I can not only help their practice, but honestly I can help them love their lives more because that’s why you have your job. A lot of us started this gig, but well, we obviously care about our community and want to help clients, but a lot of us did it because we want more time with our family.
We want more energy in our lives. We don’t want to work for an agency and work from nine to five and then honestly, sometimes even more than that and be stressed and get crisis calls and all this stuff. Like we started this so that we can have a lifestyle that we want and if you’re listening to me right now and you’re thinking, “Gosh, that’s so where I am,” first of all, I want you to stop and think about what kind of life do you want? Do you want to be doing the work that you’re doing and what can you get rid of? And if you’re also thinking, I don’t know, my first step in this, I need help, I need a community, I want you to consider joining the mastermind group. That group is going to meet every other Wednesday from July through December for six months.
Within that group, you’ll have an accountability partner, you’ll have meetings every other week where we work on things going on in your business. That can be anything from money management to balance in your lifestyle to how do I market my practice, the whole gamut. You’re going to do that with other faith-based practice owners. We’ll also have a private Facebook group for you to be able to talk, and I’ll do lives in there. And then you get a one-on-one consulting call with me and you get access to our membership communities within Practice of the Practice. So it’s a pretty sweet deal. It’s $350 a month for the six months. So if you’re wanting some consulting and help on your practice and want to do that with other like-minded practice owners, go to practiceofthepractice.com\faithmastermind.
If you’re interested, please go ahead and go today. Don’t wait because the price is going to go up on June 1st. And if you’re listening to this episode after June 1st, it’s still worth it. So please go over to the website and check it out, or send me an email, firstname.lastname@example.org. Would love to touch base with you and talk about your practice, because honestly, I don’t want people in the group that it’s not going to be helpful. And sometimes I get on a call and we realize that it’s really not the best fit for somebody. So touch base with me, let me know. I want to make sure it’s a good fit for you.
Now let’s get back to coaching and Katie Read, because it was a fantastic episode. So I’m going to give you the little intro here because that’s the part that got cut out. Fortunately, the meat of the interview is still here. So I appreciate that you’re sticking with me and you’re listening to this episode. So I’m going to tell you a little, the intro as if I would have read it for Katie, and then I’m going to tell you a little bit about her, from what I remember from the interview, and then the recording will start.
So Katie takes lessons from nearly 20 years of success in the field to help clinicians grow and then outgrow their practices. Upon licensure. She became the director of a large transitional aged youth program in Oakland, California. She later was recruited to direct one of Sacramento’s largest wraparound programs and from there, she moved into the role of director of clinical supervision, personally supervising 40 plus interns towards licensure. Concurrently Katie has private practices in multiple cities, taught graduate psychological students and wrote and created therapist training manuals.
She also is a special needs mom and loves helping other moms tune into their own intuition and lead their best possible lives by taking the sometimes scary leap and to following what’s best for them deep down. She has a lot of amazing programs, The Clinician to Coach® Academy, The Clini-Coach® Certification, and The Six-Figure Flagship™ Program. She’s a little obsessed with helping therapists get profitable doing the creative out of the box, authentic work you’ve been called to do. There’s Katie’s intro. And I will say from our interview with her, she has the experience of the clinician. She lived the clinician life for a long time and through her lifestyle. She has two boys, she’s married and her family means so much to her. Because of jobs going on within her family and her husband, they had to move around a little bit.
So within her story, what I found super fascinating was instead of forcing herself to continue to be a clinician, changing her license all the time and wearing herself out with taking care of her kids, she realized that she really liked coaching. She was finding that clinicians were coming to her asking questions about their practice or about side hustles and she was really good at it. And then she thought, okay, well, I’m good at this and I can do this. And she was finding success with it. I just reemphasize here that so much, even as we follow the Lord, like He shows us what allows us to have success. Like we start having a little bit of success. It’s kind of like pointing us in the right direction. And I love how Katie just paid attention to that and she did what she loved instead of what was expected of her. In that she has been blessed and she has grabbed this successful coaching business. So we’re going to jump into the episode with me asking her a question, and I think you’re going to gain a lot from this interview. So please make sure that you go back and you check her out, katieread.com, that’s K A T I E R E A D. And this is episode number 83 on how to create a coaching business.
[WHITNEY] So Katie, can you tell us more about how to actually kind of logistically create a coaching business?
[KATIE READ] Absolutely. Sure. So yes, first things first, all those fun logistics, like I mentioned before of actually separating out your businesses just to protect yourself legally, those are those sort of adulting tasks that I personally am never a huge fan of, but getting through all of that separating out your two businesses, honestly, the most important thing to do right off the bat is to figure out what you think you would like your niche to be as a coach, to pick one unique coaching niche and try to not go too terribly broad. Remember there are lots of coaches out there. And so just like with therapy, the more niche we can get, usually the faster we can grow. So when people come to me and their niche is like, “I want to help women achieve their dreams,” I’m like, “Okay, back to the drawing board. We got to niche down more on this one. We’ve got to work harder here.”
So niche down. And then when you have an idea of what you think you’d like your niche to be, I want you to go online on both social media and just on Google and start searching for other coaches, doing the exact same thing you want to do. And this can be very intimidating because you might find some really amazing coaches who’ve been doing the same thing you want to do for 10 years and they have beautiful, incredible websites and programs and you will immediately look at those things and think, “Why should I even bother? I’ll just quit now.” And let me tell you, you don’t want to do that. The fact that people exist doing exactly what you want to do is the best news in the world, because it means there is a business to be had here.
There are people needing help, actively searching for coaching for this thing that you would like to coach on, which is great. And there’s always, always, always room in the world for more people. Because of course we are drawn to people. Like five people could tell you the exact same message. You’re going to hear it best from one of them. For whatever reason, something about that person is going to resonate more with you. And you’re going to want to hear it from them, learn more from them. So that is why it’s a great thing to find other people already in your niche. The website, building a website, we all know it’s tricky. I mean, a lot of us typically we’re probably not shelling out 10 grand to a fancy website designer right off the bat. We’re probably kind of bootstrapping it in the early days.
So as you are beginning to build your website, I strongly suggest starting to work on visibility for this new business immediately. And let me tell you, visibility is the most difficult and intimidating part for each and every one of us. It is the trickiest part. It is the part that makes us feel the most exposed and vulnerable. But nonetheless, if you want a thriving coaching business, you do have to keep pushing forward, knowing that it gets easier. And so I highly recommend right off the bat, go onto your social media and re-introduce yourself to family and friends. Let them know, “Hey, you’ve always known me as a therapist. I wanted to let you know, I am also starting a coaching business. These are the people who I help. This is what I help them with. I would love your help and support.”
And I want you to start posting and getting visible. Usually social media is the fastest and best way to do it. I want you to start getting the news out there about your new business, recruit family and friends to help you, ask them, to share your posts, ask them, do they know anybody that would be good for this? A really great thing to do, also right in the early stages before you’ve built out the whole website or built out your whole program or done these big pieces of work, a really nice thing to do is develop a simple freebie to help you start building your email list. And your audience, I’m sure like we all have, we’ve all downloaded these freebies a million times. You give your name and your email and you get something delivered to you that you want, that sounds appealing, interesting, that induces your curiosity, that is meant to help you do something in this very quick, easy, digestible, short piece of content that we call a freebie.
So I would say develop a freebie. You’re now posting on social media. At the end of those posts, you’re saying, “Hey, if you want my free guide to XYZ, click the link down below and we’ll send you that guide.” So you’re just going to have one simple website page that collects their name and email and then a couple of emails that fire after that, that deliver the freebie. You can sit with just that much for quite a while. You know, you can have just your freebie, be posting on social media, be building that email list while you’re developing your bigger program, while you’re developing your bigger email list, the people that you’re going to launch your coaching program to further down the line. You can be doing all of that.
And the other thing you can be doing in the meantime that’s great is you can be open for business as a one-on-one coach from moment one. You don’t need fancy bells and whistles. You don’t need, I mean, gosh, like I just shared some stories, but we’ve had people just from one or two social media posts immediately have people book consult calls, learn a little bit more about their coaching and boom sign up for coaching programs. So you can absolutely get started quickly. I would obviously separate out your businesses first. I would protect yourself legally first, consult with your board. We have within our programs, we have a letter that we give people to send to their board. Most boards honestly won’t respond. We have very few clients who ever actually get a response from their board despite multiple attempts, but we still do our due diligence. We separate out our businesses. We make sure that we are abiding by the ethical standards of our license and our state. And from there, you can absolutely just start putting yourself out there. You can be open for business as a coach.
Then of course, for most of us, the eventual goal of coaching is that you probably want to get away from the one-on-one clients eventually. So once you have served some one-on-one coaching clients, you might be in that position where you’re ready to move into a small group coaching program. And maybe that will later evolve to a larger group coaching program or to a course that maybe is a self study course for your people. And that becomes the kind of holy grail, that passive income where you have this self study course available, people are signing up for it. You’re not spending hours and hours on Zoom with them doing in-person coaching, but they’re still getting a lot of benefit out of this course that you’ve created for them.
Now, all of that is an evolution. I know people want to jump to that immediately and as you probably heard before, a passive income is not ever truly passive. And no matter what, you have to learn quite a bit. It’s very difficult for someone just to come up with a self-study course at home, in their basement without ever having worked with a coaching client and have it go be a massive success. Typically we need to work and learn and figure out what our clients most want and need. And those things over time evolve into our bigger programs, our bigger courses, all of these things.
[WHITNEY] I appreciate how you just kind of broke it down. You made it easy. I’ve been taking notes here. My husband actually is starting a side gig and I was like, “Oh, I should write this down.”
[KATIE] Oh, there you go.
[WHITNEY] Yes, this is perfect. Okay. So another question you probably get a lot from people is pricing. Do you have any advice for people when they’re trying to figure out what to charge for the one-on-one coaching?
[KATIE] I do. Absolutely. You know, the advice that I have begun to give relatively recently is I want you to keep it very simple, but I’m going to give you two different things. I’m going to give you an initial, simple price point I would start with and then if that price point still feels difficult for you to say out loud, I’m going to give you a beta price point I would start with and how you’re going to say it. So, number one, as you’re thinking about coaching, I want you to figure out a one, two or three month coaching package. I do not want you to offer more than a three-month coaching package to start off with. And I think typically six to eight weeks is a nice size, like a nice number of sessions.
We are assuming about one session a week. Could be 45 minutes, could be an hour, you decide. Often with coaches, they will also offer some sort of contact in between the sessions. So that contact might be things that you’ve created in advance for them, like a workbook, a video series, something that maybe you’re going to have them do or look at during the week. So it’s kind of like a little program that’s happening and they’re getting the benefit of the one-on-one sessions with you. That contact might not be that. You might not have anything created, but you might have sessions and then offer them access to you via email, via text, via Voxer or Marco Polo apps. There are all different ways that coaches structure and you have to structure what works for your life.
I personally love Voxer. If people are not familiar, it’s just a free walkie-talkie app on the phone. So it’s the equivalent of leaving someone a voicemail, but without having to like dial and wait for the phone to ring and all of that. You just press a button, leave a message and boom, they get it. And for many years, all my clients had Voxer access to me and I would sit down once a day in the morning, I would respond to all my boxer messages, and then that would be that. And I would do it again the next morning.
So let’s say you’re starting out and you’re going to say, okay, I’m going to have my four weeks, four sessions as a coach. I want you to charge a thousand dollars. If it’s going to be eight weeks, two months, $2,000, three months, $3,000. Don’t go beyond that when you’re starting out. People won’t buy it. It’ll be too big of a package. Like just keep it simple, keep it simple. So 1000, 2000, 3000, get your initial package down to that level. Now, why do I recommend this? So for one thing, $250 a session for most of us is more than we’re charging right now or earning for therapy sessions in most parts of the country. Now maybe if you’re in New York City or San Francisco, you might be at, or above that level already. But for the majority of us, we’re probably closer to $100 or $150 typically.
So it is still a big boost from your therapy income. It’s nice and simple for the client. They can kind of understand exactly what they’re getting. The extra value comes from whatever extra material or contact you’re providing them in between sessions. And they can always, you can always start off with four weeks and at the end of that weeks, they can absolutely keep going. You can say to them, “Hey, do you want to sign up for another month? Let’s go.” And just keep going with that. So I would start that way and keep it simple. And when I started off, if someone had told me that I would have fallen over and died, because I couldn’t imagine charging that much because I was really struggling with my own feelings of, I had always been sort of a low-price therapist. I had worked in the inner city for so long. Like I really struggled with charging my worth as a professional.
So if you are in that struggle, I absolutely get it. I absolutely know exactly where you are. You can 100% start with beta pricing. Here’s what you want to do for beta pricing. For beta pricing, you can cut down by as much as 50%, if you would like. So maybe that initial month coaching package is $500 the first time you run it. Maybe that feels like a better price point for you, that price point that you can say out loud without your voice cracking. Let’s put it that way. That’s what you’re going for. So you’re going to say to a client, normally this is a thousand dollars. However, right now I am running a grand opening price special, or a beta price, special, whatever you want to call it, and you can say because of that, I’m able to offer it to you for $500. The one request I would have of you is if you are happy with the coaching, would you be willing to give me a testimonial at the end?
And this is a fantastic thing to do in the beginning if you have no coaching testimonials built up yet. It’s a really, really, really important thing for your website to get a couple of those testimonials on there. So if you’re willing to take on a couple of these beta clients, I just want you to understand that the trade-off is that you will ask them for a testimonial at the end if they’re happy. It’s not like you have to force it out of them. But assuming that they’re going to be happy, that’s what you’re doing. Now, what usually happens is people offer that beta price point. So they say it’ll be $500 and they get in there and they immediately go, “You know what? I do know what I’m doing. I’ve been a therapist for a long time. I a hundred percent know how to help a client in the session and I, it translates easily into coaching and I actually have a lot more confidence now that I’ve just done one or two or three initial clients than I ever thought I would have. I think it’s time for a price increase.” Great. Three clients is kind of a nice cadence to, if you’re wondering about how frequently to increase your prices.
Frankly, there are no rules. You can increase your price, every single client, if you want to. But typically what I see is that people get into a cadence where they do about three clients, their confidence has lifted, they realize they are having a great impact on these clients, and they’re ready to bump. Now, maybe they bumped from 500 straight up to that thousand dollars. Maybe they do a step in the middle. Maybe they say, I’m going to bump it to $750. I feel like I’m ready for $750. And you book the next three clients at $750 and then you’re ready again. And you say, I think I’m finally ready. I’m going to bump to a thousand. And as your confidence increases, and you realize the value that you’re providing, that number that you can say without your voice shaking continues to increase. And that is when you have those price increases. And then you just book those clients at that new price.
[WHITNEY] That’s awesome. And that’s how you grow your practice.
[WHITNEY] Yes. So Katie, I’m sure people are listening, thinking, “Man, Katie’s awesome. I want to work with her.” So I know I’m thinking about them. So could you tell us more about how to work with you and what kind of products that you offer for people?
[KATIE] Absolutely. So I will say this, I do have one super small inexpensive product. If you have therapists out there that are like, “This is not me. I’m just trying to grow my practice.,” I do have a really inexpensive $37 self-study course all about just your therapy practice marketing. It’s a really thorough course. I came out with it right at the beginning of COVID because I was just trying to help therapists who were, especially in the beginning, everybody was really struggling, really hard. People dropped out. Now it’s picked up again for a lot of people since then, but that is available on my website at katieread.com, which I should spell. I have one of those names. So it’s K A T I E R E A D, read, like read a book [.com].
But the main program I offer, the only program I offer for therapists who want to become coaches, I have developed the only certification that is for therapists, licensed therapists moving into coaching. And we offer the clinic coach certification. It helps set you apart from the field of other life coaches who may or may not have any level of mental health training or even coach training at all. So the clinic coach certification is offered within our six figure flagship program. So we take you from certification through building your list. Like we just talked about launching a program. The definition of six figure flagship program in my mind is a program that can bring in six figures a year without taking 40 hours a week of your life to run.
The reason that I developed this program is because I had developed one program that was just like this. It began to bring in over six figures a year and I bought back so much of my time in the way I had developed that program, that I was actually able to develop a second program that then also began to bring in six figures a year and I was able to run both concurrently. So neither one was taking all of my time each week. And I thought other people need to know that like, because for me, like we were talking about, as a special needs mom, I needed my time. I needed that fluidity of time. That was the most important thing to me.
So I’m not going to lie and say, it’s easy and it’s overnight or anything like that. It’s a lot of work it’s really truly being ready to dig down and do the work. But that is what we now teach in our program is how do you do this? How do you structure it? How do you set it up that you can welcome in clients to your program month after month, the marketing begins to run on autopilot for you and you’re earning back your time. So you’re not just constantly taking on new one-on-one clients where every new client is another hour out of your week, but where you’re really leveraging the power of that group.
[WHITNEY] So true. I love it. Well, Katie, it’s been such a pleasure and you’ve given us such valuable information. So you guys, if you’re listening and you want to get in touch with Katie please look at the show notes as well. All of our information is in there and her information as well. But I want to ask you a quick question before we close up for today. What do you believe every Christian counselor needs to know?
[KATIE] This is such a great question. And I was thinking about this as it relates to coaching, because I honestly feel like that is such a niche within coaching and not to say it’s untapped, but that there is more need. And we know as therapists, someone’s faith forms such a basis of who they are as a person. And when I see therapists moving into coaching very often, what comes up is that if spirituality, religion, any of that is important to that person, they finally feel like they get to come out of the closet a little bit with it and use that work and use their own experiences more in the coaching world. And I truly believe there are thousands and thousands and thousands of Christians who will specifically seek out a Christian coach, that there is a massive, massive need, a market, a desire for that to be available. And for people to be just completely, upfront open.
“This is who I am. This is who I serve.” Because that is what so many people want and people want to find people of similar belief systems because they immediately will feel like you understand me on a different level. We share this and you understand me on this level. So I think it’s absolutely a huge market and that anyone who’s thinking about it should just get really brave and go forward and do it.
[WHITNEY] I appreciate you saying that. I can’t even believe I wasn’t really thinking about that, but as I hear you saying it, I’m like, “Wow, like that is such a good match.” Like people are always looking for Christian coaches and helping them in their lives and wanting counseling. So thanks for saying that. Well, thank you. So for taking the time to come on the show, it’s been so great to interview you today.
[KATIE] Yes. It’s been so fun. Thank you for having me. I loved being here.
[WHITNEY OWENS] Thank you for listening to the Faith in Practice podcast. If you love this podcast, please rate and review on iTunes or your favorite podcast player. If you liked this episode and want to know more, check out the Practice of the Practice website. Also there, you can learn more about me, options for working together, such as individual and in group consulting, or just shoot me an email, email@example.com. Would love to hear from you.
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