Does the business that you run suit the lifestyle that you want to have? What are some ultimate tips on getting your coaching business up and running? How should you calculate your base price point?
In this podcast episode, Whitney Owens speaks with Katie Read about How to Create a Coaching Business.
Meet Katie Read
Katie takes lessons from her nearly-20 successful years in the field to help clinicians grow…then OUTgrow…their practices.
Immediately upon licensure, Katie was made Director of a large Transitional Aged Youth program in Oakland, CA. Later, she was recruited to Direct one of Sacramento’s largest Wraparound Programs. From there she moved into the role of Director of Clinical Supervision, personally supervising 40+ interns towards licensure.
Concurrently, Katie had private practices in multiple cities, taught graduate psychology students, and wrote and created therapist training materials.
Katie is also a special needs mom and loves helping other moms tune into their own intuition and lead their best-possible lives by taking the – sometimes-scary – leap into following what’s best for them, deep down.
She is the creator of:
- The Clinician to Coach® Academy
- The Clini-Coach® Certification
- The Six-Figure Flagship™ Program.
She’s a little bit obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work you’re called to do!
Freebie: You can apply to get our live private training about how to become a coach and all you have to do is fill out this application here.
We also have a coaching checklist for just getting started available at katieread.com!
In This Podcast
- Logistics behind creating a coaching business.
- Base price point.
Logistics behind creating a coaching business
1 – Figure out what you would like your niche to be as a coach:
Pick one unique coaching niche. The more niche you can get about what you want to do, the faster you can grow.
2 – When you have an idea of your niche:
Go online, social media and Google. Search for other coaches who are doing the exact thing you’d like to do.
This can be very intimidating because you might find some amazing coaches who have been doing the same thing you want to do for 10 years and they have incredible websites and programs … and you might want to quit [right there and then] and let me tell you, you don’t want to do that [because] the fact that people exist doing exactly what you want to do is the best news because it means there is a business to be had here. There are people actively searching, actively needing help for this thing that you would like to coach on. (Katie)
There’s always more room for people because people are drawn to people. Folks who are seeking advice or consulting will be happy to work and pick a consultant within a wide range because they can connect with them.
3 – Build your website:
As you’re beginning to build your website, focus on visibility immediately for your business before aesthetics. If you want a thriving business, you have to keep pushing forward in the vulnerability of seeking visibility.
I highly recommend … go onto your social media and reintroduce yourself to family and friends, let them know: “hey, you’ve always known me as a therapist. I wanted to let you know [that] I am also starting a coaching business, these are the people that I help and this is what I help them with …” start posting and getting visible because usually social media is the fastest and best way to do it. (Katie)
4 – Develop a simple freebie to help start building your email list:
This is a small piece of content that people are attracted to and want. You have one simple website page that collects their name and email, and a handful of automatic emails that will be sent to them delivering their freebie and getting them acquainted with your business.
Base price point for a coaching business
- Figure out a one-, two-, or three-month coaching package. Don’t offer a longer than three-month package to start off with and keep the minimum length six to eight weeks.
- Offer contact in-between sessions: Things that you have created in advance such as workbooks or video series.
- Offer clients access to you via email or text: Structure and offer your clients access to you in a way that doesn’t overwhelm you and works with your schedule.
Let’s say you are starting out with a four-week, four-session a week session as a coach: charge $1000. If it’s 2 months, then $2000 and if 3 months, then $3000. This averages out to $250 a session.
Don’t get too expensive too soon as it would be too much for clients to pay for a whole package at that price.
If you want to start with beta-pricing:
- You can cut down with 50% if you’d like.
- Tell your clients that you’re running a grand opening price special and charge the beta price point. Alongside this, ask clients if they were happy with the package. Find out if they could give a testimonial at the end.
This is a fantastic thing to do in the beginning if you have no coaching testimonials built up yet. It’s an important thing for your website to get a couple of those testimonials on there. (Katie)
- Freebie: You can apply to get our live private training about how to become a coach and all you have to do is fill out this application here.
- We also have a coaching checklist for just getting started available at katieread.com! https://www.katieread.com/
- www.therapynotes.com use promo code ‘joe’ at checkout to receive three free months
- www.practiceofthepractice.com/faithmastermind July to December 2021 $350 a month
- Email Whitney at email@example.com
- www.katieread.com $37 self-study course about therapy practice marketing clini-coach certification offered within 6-figure flagship program
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Thanks For Listening!
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.