Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your ‘Why’ | MP 13

Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your 'Why' | MP 13

What are some challenges of entrepreneurship? What message does your brand convey? What are some questions you can ask yourself that will give you insight into how you can improve your brand?

In this podcast episode, Sam Carvalho speaks with Kelly Davidson on the challenges in entrepreneurship and focusing on your ‘why’.

Meet Kelly Davidson

Kelly Davidson is the founder of Front Porch Studio, a Boutique Branding & Design Studio based in Toronto, Canada.

Kelly Davidson’s design career began like most young designers, in the world of advertising. She worked at some of the top agencies in the industry on huge corporate brands. After working on existing brands, always wanting to push things a little further, Kelly decided to make a change. She moved from agency life to a small boutique branding firm in Atlanta. This is where her love for design and branding grew, and she was lucky to work with and learn from an amazing team. Coming from a family of entrepreneurs, Kelly then hit that point in her career where she was ready to take things out on her own. This is where Front Porch Studio was born.

Visit Kelly’s website, connect with her on Instagram or get in touch

In This Podcast


  • Navigating the challenges of entrepreneurship
  • The most enjoyable parts of entrepreneurship
  • What branding means
  • How to improve your brand

Navigating the challenges of entrepreneurship

Entrepreneuring is a lot like parenting a toddler. You have a beautiful vision of how things will go, but then the wind blows and someones crying and everything sticky.

As the case is with most designers, Kelly is a control freak and letting go is a daily struggle. No matter how much you plan your day and draw up to-do lists, something will happen and you have to totally adjust and pick up the pieces because no one else is coming to save you.

The most enjoyable parts of entrepreneurship

Most of these business and projects are all built from so much passion.

  • Learning about other entrepreneur’s life experiences.
  • Working with other passionate entrepreneurs.
  • Building connections.

What branding means

Branding is finding those core values that your company represents and portraying them in a visual way.

Good branding helps your business grow, it helps you stand out and it helps attract your dream clients. Branding is not just your logo it is any perception that your audience has about your company. It’s the feeling someone gets when they hear your business name, or enter your space. Branding can make or break a business especially in today’s visual society.

How to improve your brand

Why are you doing this?

When looking to improve your brand you need to ask yourself certain questions. Figure out why you’re doing this and is it communicated through your branding?

  • What is the meaning behind your business name?
  • What are your goals?
  • Why did you get into this business?
  • Who are the people you’re speaking to?

Useful Links:

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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