Create A Business Personality and Connect with Your Clients with Keshia White | PoP 718

A photo of Keshia White is captured. Keshia White is a Brand & Web Designer for experienced coaches, consultants, and service providers. Keshia White is featured on Practice of the Practice, a therapist podcast.

How does creating a “personality” for your company help you to connect with your ideal clients? Do you want to boost your business by elevating your brand? Which simple mistakes do practice owners often make that could impact the effectiveness of their websites?

In this podcast takeover episode, LaToya Smith speaks with Keshia White about the benefits of creating a personality for your business.

Podcast Sponsor: Magnesium Breakthrough

An image of the Practice of the Practice podcast sponsor, BiOptimizers, is captured. BiOptimizers is a magnesium supplement for reducing stress and improving sleep.


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Meet Keshia White

A photo of Keshia White is captured. She is a Brand & Web Designer for experienced coaches, consultants, and service providers. Keshia is featured on the Practice of the Practice, a therapist podcast.

Keshia White is a Brand & Web Designer for experienced coaches, consultants, and service providers who want to create a high-quality, lead-generating digital presence. After nearly a decade in corporate America, working in business-to-business sales, Keshia made a pivot to take her branding and web design business full-time in 2018.

Keshia’s design work has been recognized by the leader in design software, Adobe. She was invited to design a user interface website design kit as part of Adobe’s promotional campaign for their prototyping tool, Adobe XD.

Visit Keshia M. White Designs and connect with her on Facebook, Instagram, and LinkedIn.

FREEBIE: Check out Keshia’s free guide: How to Attract High End Clients & Build a Standout Brand Online

In This Podcast

  • What people often miss on their websites
  • Branding principles
  • Questions to ask yourself
  • What’s the personality of your brand?

What people often miss on their websites

A common thing missing [from websites] is [a person’s] unique look of their brand and having a cohesiveness to it. (Keshia White)

Common mistakes that people make when it comes to making their websites are:

  • Using common templates which make their websites look cookie-cutter and a bit like everybody else’s
  • Not utilizing design and letting it remain plain
  • Not utilizing design and creating a website that lacks cohesiveness and common design principles

When your design is a bit more elevated, more cohesive, and more unique, it helps people to stand out and professionally elevate what they do … that cohesiveness and uniqueness is something that I [often] see missing. (Keshia White)

Branding principles

A brand is much more than your logo. A successful brand portrays you and what you are known for, like a digital reputation.

  • Get clear on the messaging of your brand
  • What values do you want to exude through your messages?
  • Which tone of voice do you want to use in your branding?

Here again, cohesiveness becomes important.

That cohesive look comes into play again because there’s the visual brand piece with the colors, imagery, and how your website looks and how any marketing items that you have … have their own unique [and] cohesive look. (Keshia Write)

Your message, your brand, and your design all work together. What is your visual reputation? How does your messaging help describe the nature of your brand to your audience?

Questions to ask yourself

  • Which song would you use to describe your brand?
  • Who is your ideal client?
  • What differentiates you in your industry from others who do similar work to you?
  • Which tone of voice would you use in your messaging to get the true essence of the brand across to your audience?
  • How would you describe your brand essence in a personality?

What’s the personality of your brand?

What do you want to give off [through your branding]? That’s important because when people log on they want to be able to see that. (LaToya Smith)

Think about creating a personality around your brand.

It does not have to become a real person. But, thinking about the personality that best suits your brand can help you to connect with the personalities of your ideal clients and target audience.

How can you show – through the personality and brand of your company – that your business can help someone?

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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