What does it mean for businesses and private practices to be truly inclusive? How can private practices draw the best clients towards them through their work? How can private practices keep the ball rolling on anti-racism work?
In this podcast episode, Alison Pidgeon speaks with LaToya Smith about building diverse and inclusive group practices.
Meet LaToya Smith
LaToya is a Licensed Professional Counselor. She has provided services to youth and adults in outpatient, school, in-home, and community settings. LaToya firmly believes that people don’t have to remain stuck in their pain or at the place where they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.
LaToya is the owner of LCS Counseling and Consulting Agency, a group practice located in Fort Worth, TX. LaToya also launched a platform called STRONG WITNESS, which is a platform designed to help people share their stories and connect with others.
Visit LaToya’s website.
In This Podcast
- Your clients’ behavior will tell you what they want
- Businesses built on authenticity
Your clients’ behavior will tell you what they want
Pay attention to your clients’ needs, because in them you can find ways to best serve them as a therapist and within the workings of your group practice.
This is what they do want to see, so I have to have more of that … if I’m going to serve the community and continue to meet their needs in the way they expect us to, then I’m gonna have people available for them to see. (LaToya Smith)
LaToya says that she was not trying to make herself seen by everyone, but she was working towards getting in touch with her ideal clients. Show up as who you are and embody who you are within your practice.
Businesses built on authenticity
It is no longer acceptable for businesses to be neutral in anti-racism work. The call has grown to the point where, in the current social situation, businesses should actively place their business statement in a viewpoint that explains their work towards building an anti-racist society.
It is better to say that you want to learn but do not know-how, instead of not saying anything at all. LaToya urges business owners to keep going and be active in the work and not to only take action in the heat of the moment. You can acknowledge it, but you still have to do something about it.
Give your support in a way that fits; not everybody is a frontline protestor, but you can protest in your own way that is best for you and for the movement. If this work is sincerely important to you, then it needs to be an ongoing process.
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- The Benefits and Challenges of Buying an Existing Group Practice, with Kami and Porter Macey – Part 2 | GP 44
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Meet Alison Pidgeon
Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
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