LaToya Smith Started a Group Practice and a Big Idea | PoP 428

LaToya Smith Started a Group Practice and a Big Idea | PoP 428

Are you sitting on a big idea but are not sure how to get started? How can you go from starting a private practice to launching a group practice? Want some tangible tips on how to step outside your comfort zone and run full tilt towards your dreams?

In this podcast episode, Joe Sanok speaks with LaToya Smith about her journey from getting laid off to starting a group practice and launching a big idea.

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Meet LaToya Smith


LaToya is the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.

She has also launched Strong Witness which is a platform designed to connect, transform and heal communities through the power of storytelling.

Visit LaToya’s website and connect with her on Facebook, Instagram, Strong Witness Instagram and Twitter.

In This Podcast


In this podcast episode, Joe Sanok speaks with LaToya Smith about why she started her practice, launching her big idea and why she thinks everyone should experience at Slow Down School.

Why Did You Start Your Practice?

In that moment of walking away it was more painful, but now I see I needed that. If I did’nt have that I would’nt have started my practice.

In 2015 LaToya was working in an agency when they started laying off people, including herself. Despite the fact that LaToya previously had people ask why she didn’t start her own practice, it wasn’t until she got laid off that she seriously considered doing it. After an objection from her sister about the names she was coming up with for her practice, LaToya just decided to use her initials, hired an office and started going from there.

When Did You Consider Starting a Group Practice?

Your most important client are the therapists that work with you.

LaToya’s practice had really grown and she was seeing way more people than she needed to see so she was really exhausted. She then joined a Mastermind Group with Alison Pidgeon and she soon realized that things weren’t as scary or tedious as she thought it would be. In March 2018 LaToya brought on her first therapist.

Going After The Big Idea

And I wanted to grab hold of it when I still had that energy. I didn’t want to sit down and get relaxed. I wanted to keep building on what was already created.

When LaToya started bringing the first therapist on board she got more serious about her big idea and she wanted to see some more things take off after realizing that she could do much better. LaToya had wanted to do some consulting because as her business grew quickly she had many people enquire about how she was doing what she had done. Another dream that had also been in her heart was Strong Witness. She envisioned this as a place to just share more, build a community, grow, connect and heal, right by just talking and sharing.

The Experience At Slow Down School

It helped to clear my mind so that I could just think, and be at peace so that I could see the bigger picture.

Being around other people who were also working on their big ideas gave LaToya the energy to further dig deeper into her dreams and work on her vision as well as reignite some of the excitement she had lost through the pressure of running her business.

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Books Mentioned In This Episode:

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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