Lisa Lovelace on Growing an Online Therapy Practice | FP 94

What are the main principles behind building an online therapy practice? What can you do to make your website more accessible? How is your website like a storefront?

In this podcast episode, Whitney Owens speaks with Lisa Lovelace about growing an online therapy practice.

Meet Lisa Lovelace

Dr. Lisa Lovelace is the founder of Synergy eTherapy and is a Licensed Clinical Psychologist in Minnesota, Wisconsin, New York, and is registered as a telehealth provider in Florida.

Dr. Lisa has over 20 years of post-graduate level clinical experience working with children, adolescents, and adults who suffer from a wide range of mental health concerns including anxiety, depression, relationship difficulties, and other emotional or behavioral disorders.

Visit her website. Connect on Facebook and Instagram. Join the free Facebook group.

Download the free checklist for how to build an online group practice.

In This Podcast

  • Tips for growing an online therapy business
  • Your website is your storefront

Tips for growing an online therapy business

If you are looking to start your own online therapy practice, or apply to be a part of one, the first thing you need to do is:

1 – Understand why you want to do this:

What is driving you to start an online therapy practice, or to be a part of one?

I see a lot of times [that] people will say “I just want some passive income” … I was really trying to understand what it was that they were actually wanting, because when I think of being a group practice owner, I don’t think of anything as passive. (Lisa Lovelace)

Take some time to become familiar with the why behind being a part of a group practice: what about it do you find enjoyable? Do you like to do the business aspect? Do you want to expand your knowledge both clinically and within a business sphere?

2 – Dive deep into the business aspects behind running an online therapy practice:

If you are not interested in any of the financial or business aspects, it might not be the best fit for you and you run the risk of burning out.

I truly believe as a solo practice owner that online or a group practice owner that’s online, knowing and understanding all of the working parts that are behind it is only going to fuel your success. (Lisa Lovelace)

It is encouraged that you learn about it so that you understand it, but you can still hire out to someone else to do the job for you.

Understanding the back-end of business will help you to grow yours.

Your website is your storefront

Think about the user experiences. If somebody were to pull up in your parking lot, what does that look like? What does the outside of your storefront look like when they walk in? We want to think about our website in the same way of being that experience of coming into your group practice that’s all online because that’s all [the clients] have. (Lisa Lovelace)

Since everything is online, it can make a large positive impact on your clients when you put time and effort into making your website as welcoming and easy to navigate as possible.

Make sure your website is ADA compliant in order to assist your clients and to ensure that your website is as assessable as possible.

Use your creativity to build a virtual culture that your website portrays, so that both your clinicians and clients can engage with it and can have the opportunity to be an active part in it.

Useful Links:

Meet Whitney Owens

Photo of Christian therapist Whitney Owens. Whitney helps other christian counselors grow faith based private practices!Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.

Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.

Thanks For Listening!

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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to

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