Lisa Savage on Growing a Large Practice by Providing School Based Therapy | GP 96

Image of Lisa Savage. On this therapist podcast, Lisa Savage talks about Growing a Large Practice by Providing School-Based Therapy.

How does niching down help to grow your practice more? Why do business owners need to “let go” to grow their company? How can business owners create a welcoming environment for their employees?

In this podcast episode, Alison Pidgeon speaks with Lisa Savage about Growing a Large Practice by Providing School-Based Therapy.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

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Meet Lisa Savage, LCSW

Lisa R. Savage, LCSW, is the founder and Chief Executive Officer of the Center for Child Development, one of the country’s largest Black-owned practices. In addition to providing individual, family, and couples counseling services to those in need, CCD has partnered with over 90 Delaware public, private, vocational, and charter schools across the state to provide in-school services to Delaware’s students.

Lisa is also the co-founder of Clinicians of Color, which is an online platform that provides supports the private practice and clinical needs of BIPOC mental health providers.

Visit the Center for Child Development website.

Visit the Clinicians of Color Website and connect them on Facebook and Instagram.

Email Lisa at lisa@thecenterforchilddevelopment.com or  lisa@cliniciansofcolor.org

FREEBIE: any BIPOC listeners can receive two months of free listing in the directory. Use the code “twofree”

In This Podcast

  • Niche down for two reasons
  • Let go to grow
  • Hiring

Niche down for two reasons

There are multiple benefits that your practice can enjoy from working within a specific niche. Two main benefits are:

  • You get to work with your ideal client and become known as a specialist
  • Your well-known expertise attracts other clients who have other needs that you can assist

People are going to learn about your services and the good work you’re doing, and then other types of referrals are going to come your way as well. So it makes sense to be able to accommodate [them] rather than referring them out all the time. (Alison Pidgeon)

If your specialty is consistently bringing in more and more of the same people who all struggle with a specific issue that is related to your specialty, that is an opportunity.

Take this opportunity for your business to hire a clinician that serves that population. This grows your practice and stops you from having to refer that client base out while sticking to your main and marketed niche.

Let go to grow

What I’ve learned is that as the CEO of a business, you can’t work in your business and on your business at the same time. Something is going to give, and typically it’s you as a human being that is going to give because you can’t do it all. (Lisa Savage)

As the business owner, you started off wearing all the hats. Now that your practice is humming, and you want it to sing. You need to remove some of those hats so that you can focus your time and energy on the company.

You need to let the business go, as an employee, to grow it as the owner.

This is one of the main hurdles that business owners face. However, you can hire a team that you trust who will run it on the front end, allowing you can fine-tune and upscale it on the backend.

Hiring

The tipping point of growth for Lisa’s group practice was moving from a 1099 model to a W2 model. This meant that she could hire people who were looking for the stability of a regular paycheck.

I know what they’re looking for, I know what they need. I had to figure out how I could give them that financial stability … we took that risk … but we did some calculations and figured out how we could do it. (Lisa Savage)

To make her clinicians feel more secure and invested in the company, Lisa offers a full benefits package of healthcare, dental insurance, PETO policies, mental health days, and more. It is important to create an environment where staff feel valued and well taken care of.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Alison Pidgeon, Group Practice Owner

An image of Alison Pidgeon is displayed. She is a successful group practice owner and offers private practice consultation for private practice owners to assist in how to grow a group practice. She is the host of Grow A Group Practice Podcast and one of the founders of Group Practice Boss.Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.

Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Transformation From A Private Practice To Group Practice

In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.

Visit Alison’s website, listen to her podcast, or consult with Alison. Email Alison at alison@practiceofthepractice.com

Thanks For Listening!

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