Are you thinking of starting a podcast to help you market your practice? What are some effective tips that you can learn from to boost your podcast’s success? What is a podcast launch party?
In this podcast episode, Whitney Owens does a live consulting call with Alisha Sweyd about how to promote a podcast.
Meet Alisha Sweyd
Alisha Sweyd is the Director and Co-Founder of Code 3 Counseling in California. She co-hosts the Code 3 Counseling Podcast with her father, Shawn Cavin. She specializes in working with first responders and their families. Working with people who believe in service above self, Alisha truly values the part faith can play in helping these people heal.
When she is not working on building and scaling her practice, Alisha enjoys spending quality time with her husband and two young children or reading a good book by the ocean along the Monterey coast. Alisha also finds fulfillment in helping to strengthen marriages in her church family through different events and resources.
Listen to her podcast here.
In This Podcast
- How to use a podcast to promote a practice
- How to get comfortable on your podcast
- Podcast launch party
How to use a podcast to promote a practice
For some private practitioners, advertising their services can feel stressful at times, especially if they are concerned about coming across as inauthentic or money-focused.
However, in order to reach more people to help more people, some advertising is necessary, and there are ways in which you can advertise yourself without being surreptitious.
You’re not doing it to be sleazy, you’re not doing it to gain a buck – you’re doing it because you genuinely believe that this is going to help people. Now, if it helps your practice at the same time, great! Because you know what? If your practice is doing well then you are helping more people … always going back to what you know to be the foundation of the reason that you started the podcast, I think that’s so important. (WhitneyOwens)
If you are using a podcast to market yourself and your practice, even conventional marketing strategies such as social media, go back to your ‘why’, go back to the reason why you got into this work, and advertise from that perspective, because that is genuine.
How to get comfortable on your podcast
Behave in the same way you would in a normal conversation:
If you are used to forming ties to clients or business partners through face-to-face conversation, act the same way you would in person on your podcast – even if it may feel strange in the beginning. Crack the same jokes, bring up the same stories, and be yourself.
Be less formal:
Preparation is important for podcasts, and scripts can help you keep a direction for your conversation, however, a podcast is a form of virtual conversation.
It might be beneficial to you, to your podcast, and to your listeners if you jump on and go and let the conversation go where it wants to – if you don’t like it, you do not have to air it – but this free-flowing way can help you to gain confidence and familiarity with talking and thinking on your virtual conversational feet.
Imagine you are talking to your ideal client:
Envision your ideal client in front of you, the person either that you generally work with or the person that you would like to work with, and have a conversation with them. Speak to their needs and invite them into the “conversation” and therefore into your practice.
Think about your favorite podcasts:
Why are they your favorite? What about them brings you back again and again?
The big picture is the more people that listen to your podcast, the more people that are going t get help. You’re not doing it to make yourself famous … you’re doing it because you genuinely want to help first responders. You have got to promote, promote, promote you podcast for that reason, and not because you’re trying to necessarily make money. (Whitney Owens)
Keep a notepad next to you during sessions and write down common questions that your clients often ask you and make individual shows on each of those topics or questions.
Through podcasting, you can build relationships:
Podcasting is often therapy in-between sessions, and when you have brought out enough content and advertised yourself well so that people listen in, you build a virtual relational network with your listeners where they provide you feedback on what they like, what they need and are curious about, and then you can start to curate and produce content that speaks to those needs.
Get onto podcasts with other therapists:
Connect with other therapists and counselors and be a guest on their podcasts and invite them on yours, because then you can share the audience base and connect with a whole other group of listeners.
Podcast launch party
Having a podcast launch party is a great way to boost your podcast significantly on listening platforms. You get your family and friends altogether at an event – say lunch at a restaurant for example – and then and there everyone rates and reviews your podcast.
Through this launch party, your podcast instantly gets numerous reviews and ratings which boosts it on platforms through which people search for new podcasts to listen.
This is a fun and effective way to bring in reviews and also to encourage networking because people might in person remember to tell you about potential guests you could have on your show, or interesting topics that you could cover that you might not have thought of yourself.
- Live Consulting with William Hemphill: Should I Come Off Insurance Panels | FP 86
- Next Level Practice
- Join the Faith in Practice Mastermind
- Practice of the Practice Podcast Network
- Group Practice Launch
- Group Practice Boss
- Email Whitney at firstname.lastname@example.org
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.