Live Consulting with Alisha Sweyd: Should I Start a Group Practice? | PoP 629

A photo of Alisha Sweyd is captured. Alisha Sweyd is a licensed marriage and family therapist in California. Alisha Sweyd is featured on Practice of the Practice, a therapist podcast.

How is owning a group practice like a tool you can use to work on your dreams? What should you do about office space post-pandemic for a new group practice? How do you start changing “me” to “we”?

In this podcast episode, Joe Sanok does a Live Consulting with Alisha Sweyd: Should I Start a Group Practice?

Podcast Sponsor: Next Level Practice

An image of Next Level Practice is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Next Level Practice is the most supportive community for therapists starting a private practice.

Next Level Practice is an on-going support system for mental health clinicians, counselors, and coaches who want to start and scale their own private practice featuring HUNDREDS of trainings, LIVE calls with our experts, a robust resource library, an exclusive online community, and SO MUCH MORE!

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Meet Alisha Sweyd

Alisha Sweyd is a licensed marriage and family therapist practicing in California. She specializes in working with first responders and especially enjoys working with couples in the first responder life.

When not building her business, Alisha enjoys reading and spending time with her husband, children, and their dogs along the Monterey Coast.

Visit the Code 3 Counseling website and listen to their podcast.

Connect with them on Facebook and Instagram.

In This Podcast

  • Group practice as a tool
  • Office space
  • Change from “me” to “we”

Group practice as a tool

Opening a group practice allows you more time and freedom to pursue your goals, especially if they extend past counseling.

Owning a group practice provides you with a steady stream of income while your clinicians take over counseling the clients, leaving you with time on your hands to grow the practice and pursue your aspirations.

Hire people that fill the niche of the clients that you turn away at your practice so that you can stop referring out.

Office space

The rule of thumb that typically I [work with] is that for every office you have you can usually have two full-time people and one part-time person, or two or three part-time people. (Joe Sanok)

Office space may continue to become cheaper over time because, due to the pandemic, many people are opting to work online from home.

Be careful with long-term leases with regards to renting office space. There are creative ways for you to use a single office amongst a handful of clinicians.

Once your practice grows more, then you can renegotiate office space and how much you and your clinicians need.

Change from “me” to “we”

Evaluate your website and start to look at how to go from “me” to “we”. A lot of your website is probably you-focused because it’s been you … keep track of the main sales pages about “me” and turn them into about “us” pages. (Joe Sanok)

In general, start focusing less on yourself as the center of the practice and more on your clinicians and the practice itself as its entity.

Focus on marketing your clinicians to fill them up, raise your rates, and spend less time counseling, and slowly transition to running the business.

  • Make sure to hire people who are similar enough to you to encourage a friendly and likeminded workspace.
  • Set up the expectations in the interview so that clinicians have a good sense of what the group practice is like.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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