Are you looking to grow your 1099-based practice further and hire more clinicians? How can you make your employment offer to contractors attractive enough to stand out from the crowd? What can you do to properly search for new clinicians online?
In this podcast takeover episode, Alison Pidgeon does live consulting with Choya Wise who is overwhelmed with referrals and is needing to find out how he can find 1099 clinicians.
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Choya Wise is a Licensed Clinical Social Worker. He is the founder of Aspire Counseling and Consulting Services, a group practice in Huntsville, Alabama. His specialty is in Anger Management and Relationship Counseling. He also works as Clinical Supervisor and is the Administrator of the Facebook Group Social Workers of Alabama.
In This Podcast
- Offer possibilities to get training
- Payment options
- How to optimize searching for new clinicians online
- Can you have 1099 and W2s?
Offer possibilities to get training
If you are looking to hire more 1099 clinicians, a way to encourage clinicians to come work for you is if you offer training for them to expand their scope of work.
You can set this system up by having them pay for it initially and then you are reimbursing them later on after they have taken a few clinicians on and in this way, both you as the practice owner and the clinician can enjoy the work and both be paid.
You have to think about what you are going to be offering that is attractive in comparison to those other practices or agencies where they could go to work. (Alison Pidegon)
If you are not offering benefits, you can alternatively offer higher pay which is in the long-term also attractive to potential contractors. You can look at how much other agencies are offering to pay contractors to get a sense of your competition.
Consider paying your 1099 contractors a higher rate than W2 clinicians because 1099’s have to pay their own taxes, and this is a good perk of higher pay to offer them.
You can also consider dropping lower-paying insurance companies and offer 1099 contractors to work with the higher-paying insurance companies so that they get a higher hourly rate at your practice.
How to optimize searching for new clinicians online
- You can search by employer: if you know any good agencies or companies in your area that have the kind of staff you would like to have at your practice, you can search that agency’s name, and then you can start connecting with those people.
- Look for people that have initials after their name so that you can know that they are licensed.
I have noticed that people who are somewhat content in their job wouldn’t necessarily be looking on LinkedIn to find a new job but if something really better fell in their lap, they would be open to pursuing it. So, I will [privately] message people on LinkedIn and say “hey, we’re hiring! Do you know anybody who is interested? Are you interested?” … and you can find people that way. (AlisonPidgeon)
- Try connecting with people on LinkedIn first before sending them a private email to avoid coming across as spammy or unprofessional.
- Consider putting an employment page on your website to encourage clinicians who browse your page to apply directly to your practice.
Can you have 1099’s and W2’s?
It depends on your state, some states are fine with having a mix and others are not. For some, you have to provide a good reason why one fully licensed clinician is a 1099 and another is a fully licensed W2.
For example, for some states, you can mix this around and find the system that works for your practice as well as what is allowed in your state, but for most, you need to be specific about how you structure it if that were something you would like to do.
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Meet Alison Pidgeon
Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.
Alison has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting
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