Live Consulting with Christy Pennison: How Do I Start Speaking More and Build Passive Income? | PoP 532

Which three steps should you follow when you are considering building passive income into your business? Should you create a separate website? Why is it a good idea to differentiate your services on different websites?

In this podcast episode, Joe Sanok does a live consulting call with Christy Pennison about how to start speaking more and build passive income.

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Meet Christy Pennison

Christy Pennison is a board-certified professional counselor, mental health consultant, and owner of Be Inspired Counseling & Consulting in Alexandria, LA.

She is passionate about inspiring hope for change through counseling, consulting, and speaking to help individuals of all ages move forward and live fully.

Visit her website, connect on Facebook.

In This Podcast


  • Examine, grow and grow
  • Build a website for your specialty

Examine, grow and grow

… grow your specialty, grow your audience then grow your income … really start to look at what is the specialty of goal-setting, how are you different from all the other goal-setting people out there? … what is it that is unique about you? (Joe Sanok)

Examine your specialty

Look at the unique things that you can offer that come from you directly. What is your position in life, what has your experience been, what did you study?

From all of these aspects of your life, you can draw the uniqueness and wisdom that only you have created in this specific and unique way.

Grow your audience

You can start your own podcast or be on other people’s podcasts to get your message out to the world. Have a clear call to action and an easy-to-navigate website so that when people follow you they can easily contact you.

Grow your income

Here you can start to create paid courses, masterminds, or groups that people can join with the audience that you have built up.

Build a website for your specialty

If you are a clinician and are starting up a passive income stream, consider creating a website that is specifically for that new income instead of having it all under one umbrella website.

Having a distinction between the websites will ensure that your potential clients are not confused when they seek out your services. Your therapy clients will be directed to your counseling website and your passive income clients will head to the website for the service you are providing.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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