Live Consulting with Christy Pennison: How to grow a Practice | PoP 622

A photo of Christy PennisonPaul Levitin is captured. Christy Pennison is a licensed professional counselor, mental health consultant, and owner of Be Inspired Counseling & Consulting in Alexandria, LA. Christy Pennison is featured on Practice of the Practice, a therapist podcast.

Do you want to grow your practice through polishing one of your skills? How do you work effectively on your goals? How does knowing your sprint type help you to cut distractions or procrastination?

In this podcast episode, Joe Sanok does a Live Consulting with Christy Pennison: How to grow a Practice.

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Meet Christy Pennison

A photo of Christy Pennison is captured. She professional counselor and owner at Be Inspired Counseling & Consulting. Christy is featured on Practice of the Practice, a therapist podcast.

Christy Pennison is a licensed professional counselor, mental health consultant, and owner of Be Inspired Counseling & Consulting in Alexandria, LA.

Growing up she knew she wanted to help others, and as a young adult, she traveled to different countries with nonprofit organizations.  It was through these experiences that her passion to help others grew.  Later, counseling gave her a way to connect and help people face up to their struggles.

She is passionate about inspiring hope for change through counseling, consulting, and speaking to help individuals of all ages move forward and live fully.

Visit Cristy’s Website. Connect on Facebook, LinkedIn and Instagram. Email her at beinspired@christypennison.com

Visit the Be Inspired Website and connect on Facebook.

In This Podcast

  • Infrastructure for your skill
  • Making time to focus on your goals
  • Sprint types

Infrastructure for your skill

  • Clean up your social media to represent you in your niche accurately
  • Put together a reel that reflects your work
  • Create a one-sheet with your bio, picture, and three to five keynote speaker points with your contact information
  • Write five to ten blogs about what you want to and can speak about
  • You can land many speaking jobs through connecting with other speakers and events

Making time to focus on your goals

If something is truly important to you, then your behavior needs to reflect that.

Your time and energy are your best investments, so when you make space to focus on working on your goals you are putting that investment into your future. You need to decide what you want — and do it.

You’re going to do your very best work first. If you set aside time, you want to do the speaker work first. You don’t want to be checking your phone or seeing if you have texts from your assistant … you want to protect your [ideas]. (Joe Sanok)

View your time as a client: show up to your work and goals with the same intention and focus as you do when you show up to sessions with a client.

Sprint types

1 – Time-block sprinter: you work on one thing for a block of time.

2 – Task-switch sprinter: you work on different tasks within one block of time.

Thinking about [if you are] more time-block … or a [task-switch] and you need more variety is something that you want to think through. (Joe Sanok)

Knowing how your brain works best can give you a powerful advantage in getting good work done.

3 – Automated-sprinter: somebody who blocks out time every week or day at the same time to work on their task until it is completed.

4 – Intensive sprinter: somebody who works on a task in one huge block of time or sporadically every other week until the task is complete.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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Podcast Transcription

[JOE] This is the Practice of the Practice podcast with Joe Sanok, session number 622.

Well, I am Joe Sanok, your host. Welcome, welcome. Welcome to the Practice of the Practice podcast. If you’re new here, I’m really excited you’re here. I’m really glad that you’re hanging out. There’s some people that have listened to this show for a really long time and some people that are brand new to it. So wanted to welcome you. If you’ve listened to this show for a long time or even the first time, I would love for you to do a rating and review in iTunes. It’s been a long time since I asked for that. We have hundreds of reviews in there but would love to have some extra reviews. That’d be really helpful. iTunes always likes it when we get a bunch of reviews.

So today we’re starting or continuing our live consulting series. I’m so excited to continue this series, this series, I’ve been kind of following up with people that six months ago or so I did some live consulting here on the podcast with to kind of hearing where they’re at now, what they’ve been working on and then where we can continue to move forward. So today we have Christy Pennison and I’m so excited about having Christy here. Christy is a board-certified professional counselor, mental health consultant, and owner of Be Inspired Counseling and Consulting. Welcome to the Practice of the Practice podcast, Christy.
[CHRISTY PENNISON] Joe, thanks for having me. It’s good to be back.
[JOE] Oh yes. Well, give us an update on what you worked on after our live consulting, what’s been going in growing your practice. I can’t wait to just get an update from you.
[CHRISTY] Well, you know, a lot has changed. I think I’ve probably had to pivot since we last talked. But last time we talked, we were talking about, I have a group practice in Alexandria, Louisiana. I have four other clinicians that are with me. Really, the practice has grown tons in the past two years. In fact two years ago, I was the person listening to Practice of the Practice and then joining the next level group and just to see where I was at when I started and where I am now is really just amazing to say the least. So thank you for that, Joe. But one of the things that we talked about last time was I was at the point in my practice where it was growing, but I was really ready to take the next step and do other things that I really felt passionate about, honestly, before I even started the practice.

Those things were speaking or doing course, which I did do by the way. I did do a course where we did a mastermind for people in goal setting, which is what we talked about last time that you encouraged me to go for. So that did actually happen. But in the process, there’s been a lot of different things that have gone into the practice that has kind of pivoted and shifted my attention. So I’m really wanting to get back to creating the space and the time to work on those bigger ideas that I’m really passionate about bringing to life. And I feel like I’m at a stuck place of really being able to find the time, number one and then be intentional about protecting the time, which is why I’m here today to get your help.
[JOE] Oh man. Well, tell me how the course worked out, what was good about it, what’d you learn from it, what did you not like about it. I think it’s good to reflect on any new endeavor and say, what do we like about it? What didn’t we like about it?
[CHRISTY] So it just, the fact that I did it is really awesome, I think encouraging to me be because you really did help me get some clarity of what to do. So what I did was I had an eight-week mastermind, so to speak where it was about helping people really write down what their goals were, giving them strategies of how to achieve goals and really walking them through that eight weeks to get at least one thing that they really wanted to work on a reality. And the group was a smaller group. It was about six individuals. We met once a week and we also did a teachable training every week that they were able to access whenever they were able to review it. So through that process, we did have a few people in our group really be able to create some massive action and be able to achieve some of the things that they wanted to create in their life and really have some mindset shifts.

But I think the thing that I found towards the end of it as I reflected was that I don’t know if it was everybody was the ideal person, number one that I wanted to work with. And number two, it was kind of draining for me be because it did take a lot of time and energy as we all know. I didn’t feel like that it was as energizing as I expected it to be, which is part of the reason why I haven’t redone that group, but I really enjoyed the people that were a part of it. I just don’t know if we were some of the big ideas that I really wanted to help people move forward in where, but I think it was helpful for those people that were there.
[JOE] Yes. I mean, I think it’s good to just allow yourself to view it as an experiment and to say, well, I learned some important things about what I want or don’t want. I had several mastermind groups for a while and we met twice a month. It was for an hour and I really enjoyed it for a period of time and then there was a period of time where I realized, oh, when I see that on my calendar, I’m not as excited as I used to be about these mastermind groups. So I think that I feel like they got what they needed out of the mastermind groups, but it just, I noticed in myself that I was being drawn more towards say big ideas than helping people grow a group of practice. So then that’s where I had Whitney and Alison to help really take that off my plate and be the people that are known for that growing a group of practice side. So it’s great to recognize that in yourself and say, huh, what do I want to spend my time on outside of the clinical work?
[CHRISTY] Right. And I think that where I’m at right now is that that experience did help me clarify a lot of things. It was a good off opportunity for me to experiment and test it because in my mind, for so long, I was sitting there at that idea and didn’t make it happen. So actually creating it and going through the process and then reflecting on, okay, what did I like about it? because there was some things I really did enjoy about it, but what are some things that I didn’t like and what was draining and what was energizing? So it really did give me a lot of basic of information to figure out where to go next.
[JOE] Yes. So when you kind of dream forward, I know your question was around kind of time and making sure you have space and time to work on the big ideas, tell me what you’re thinking. Do you still want to do the goal setting? Is that kind of the direction you’re headed or just so I kind of have a idea of what you’re wanting to work on.
[CHRISTY] Yes, Joe. So I think as I’ve went through this reflection process, before I even started my practice, one of the things that I really wanted to do, in my mind that I wanted to do was do more speaking, which was, I think actually what the beginning of the question was in our last consulting call. So I really just wanted to be able to speak and help and I think through this process, I’ve clarified that I really want to, the basis of everything that I do is helping people connect and finding ways to connect to others, finding ways to connect to themselves and finding ways how connections can really help you move forward a lot and the realm of achieving goals or business or collaborative workplace cultures, whatever that may be. So I think where I’m at right now is that I know that I want to be able to speak. A goal of mine is at one point in time to be paid to speak, to travel, to do those things where I may not be doing a long-term group, but I’m going in and providing some motivations and inspiration, some encouragement and some information that really can help shift people’s lives in a positive direction.
[JOE] Awesome. What speaking have you already done and do you have videos of any of that speaking?
[CHRISTY] Yes, I do. In fact, I actually got to be on a podcast with Matel Williams recently, which was a lot of fun.
[JOE] Wow.
[CHRISTY] Yes. It was on mental health. But a lot of the speaking that I have done is around things like employee burnout, how to manage that, where I’ve spoke for several places. I’ve done some speaking on just listening and how to connect with others. That has some video with that. And then, like I said, the other aspect, just mental health and just bringing awareness to mental health and why that’s important for people to be able to take care of their mental health.
[JOE] And do you have a website that’s dedicated to speaking yet?
[CHRISTY] Well, that’s part of the dilemma. I do have christypennison.com that I created before I created the practice and it was more of a blog. I’m thinking that right now it needs to be revamped because it really doesn’t have a lot of information about speaking. But a lot of people, in fact, that podcast, for example, they found me through going to my personal website and then finding the contact information there, but it didn’t have any information about speaking.
[JOE] Ok. So, I mean, I would say here’s kind of the infrastructure that you would want to have before you do too much of trying to get the speaking gigs. I would say you’d want to clean up that website to make sure that it’s very clear that you’re a keynote speaker, that you kind of talk about the types of things that you can speak on. You’d probably want to put together a speaker reel. If you don’t have the capacity to do that or know how to do that, Sam, she’s great at video editing. So just email Sam at practiceofthepractice.com and she can give you a quote. She did my speaker reel and kind of brings together different videos and music to make it dynamic. Because you want to have that. You also want to have a one sheet similar to what you would have if you’re going to be a guest on a podcast where it just kind of outlines your bio, has your picture, has the main three to five different talking things that you can talk about as a keynote speaker, having all of your social media on that as well and your contact information.

Then I think that once you have that infrastructure of the speaker reel, the one sheet, your website and you write maybe five or 10 blogs that have to do with what you want to speak about, once all that’s up, then it’s really about networking. That’s how most of my speaking gigs have happened. The Illinois Counseling Association brought me in as their keynote speaker because they had heard the Alabama Counseling Association had brought me in. Then I got to speak at Nissan be because I was connected to John Broman from Front Row Dads. So more times than not it’s other speakers that turn down a gig and say, “But let me recommend Christy.” So the more that you can find events as things open back up and find events that speakers hang out at the more that you’ll be able to kind of get into that world.

So like Grant Baldwin, his whole podcast is about public speaking. So, I mean, I would listen to that, I would see if he has a membership. I don’t remember if he has a membership community or just an e-course, but he’s a great teacher on public speaking. So just finding events that other speakers are hosting and going to them, or signing up for their mastermind groups or signing up for consulting with them, it’s really amazing how, when you are paying someone else, how much more they want to help you succeed. Not that you always have to, it’s not like you always have to pay for access, but it’s like, you know Pat Flynn, I did a bulk book buy and then sent out super fans to all of Next Level Practice and then he came in as one of our experts.

So that was thousands of dollars for me to bring him in. But that makes me more legitimate in his eyes that I’m not just someone that’s like, “Hey, will you come in and speak for free at my event?” It’s, “We’re going to pay you thousands of dollars to do this for our community.” And then that’s going to open doors. I didn’t expect him to give me an endorsement of my book in exchange for that, but it opened the door to at least a relationship to connect with him. So same thing with buying John Lee Dumas’ books and sending that up to Next Level Practice and then bringing him in as an expert. I’m then on his radar in a mastermind group with him, I’m going to meet up with him at Podcast Movement we’re co-hosting, like a drink hour together where John Lee Dumas is like Joe Sanok from Thursday is the New Friday is hosting this with me. That money then shows like I can play at that level.
[CHRISTY] That’s so awesome. And I think I’ll be honest with you, Joe, that’s what I found just in the short time, in my entrepreneurial journey, which has only been two years, but I have found that the more you do invest in cultivating relationships and supporting other people, it just organically, not that you expect it to come around to you, but you organically do form those relationships that can be mutually beneficial for both of you as you move forward into what you want to see happen.
[JOE] Yes. I mean, it’s like you don’t even know who from Next Level Practice might be the next regional president or state president of their counseling board or be in charge of some conference. I know that like Whitney, she’s planning a Faith in Practice conference in 2022. So it’s like, there’s all these opportunities where you can get great kind of speaking footage in front of a crowd that the more that you get that footage, the more that you meet people that know that you’re a speaker and that you say I’m a keynote speaker. The easier it is for people to be like, “Oh, when I’m thinking about a keynote speaker, I think of Christy.”
[CHRISTY] Yes. Well, and let me ask you this Joe, so the second part of the question, because I’m taking notes like I always do so I can follow up on all of this great information you’re giving me, so one of my dilemmas has been being able to block off time to create this. Because I find that other things can get in the way. I mean, even block off time to find people to help me rebrand the website, things of that nature to do it. So I know you just wrote this awesome book, Thursday, is it Thursday is the New Friday, is that right?
[JOE] It is, yes.
[CHRISTY] So, okay, tell me what are some things that have really helped you move the needle into creating the time and being focused in that time? Because I think that’s a struggle for me too, to be able to create these things that we’re talking about.
[JOE] Yes. So there’s a ton of strategies in the book and I know that you bought, did a bulk book buy and all that. But let me take you through a couple of them that I think will help you right now. The one mindset that is so helpful is what would happen if you had a bunch of paid speaking gigs? So how would your life be different? How would that impact you compared to spending time on email or spending time on whatever the crisis of the week is in your practice? So for me, knowing that this book launch and selling a ton of these books, if I get New York Times bestseller status, that will change my life. Even just getting a traditionally published book, even if I don’t get New York Times’ bestseller status. So even all the upfront money they’ve given me, I’ve put back into like the PR firm or interview valet or being a sponsor, at Podcast Movement, all that.

So I’m not taking any of that upfront money and giving it to myself. It’s almost six figures of their money going into marketing. So I would say you want to have that level of focus in understanding yes, if I am a public speaker, that’s going to change my life. If you don’t believe that you’re not going to do the work. So maybe part of your behavior of not making this a focus is do you believe that being a public speaker is going to actually really improve your life? Or is it just another thing on your plate and maybe your behavior’s telling you maybe being a public speaker is not as important as I thought. So tell me that, is being a public speaker going to change your life?
[CHRISTY] I really do think so. I mean, it’s what I started off as the vision, when I have done these visualization exercises of like, where is your life going to be in three years, five years? I’ve always just envisioned myself connecting with people through a stage or some type of stage platform or whether that be through a podcast interview, whether it be, I just know that I’ve done this over the past two years and when I’ve had these opportunities to speak or to engage with people or to share information that could beneficially, just give them a different idea to change the trajectory of their life, then it really does excite me. So I think I just keep on coming back to it, but I don’t think I’ve given my myself enough permission or opportunity. And maybe it was be because at the time my focus was build a practice because then the practice will be able to generate income for you to do this thing. But now I feel like I’m at a point where, okay, this is continuing to build. It’s in a good place. Now I really want to take the next step and start working on this.
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[JOE] Okay. So then let’s look at, so you actually believe that being a speaker is going to help you. So then we need to then say, well, how do we actually do this? So in Thursday is the New Friday, on page 194, there’s like three steps where I’m talking about your sprint types in this section. So the first thing is you’re going to do your very best work first. So if you set aside time, you want to do the speaker work first. You don’t want to be checking your phone, you don’t want to be seeing if you have texts from your assistant, you don’t want to look at your email. You want to protect your brain. So on writing days, so every Thursday was my writing day for writing the book. So throughout the week I would let my brain kind of brainstorm.

Or if I had a little break, I might Google some things or watch some YouTube videos and just go down rabbit holes. Or I printed off like 70 pages of like declassified CIA papers, not knowing if that would help the book. Some of it actually did, which is really interesting to find these CIA papers. So then after you do your best work, then you’re going to be uncompromising about your boundaries. So when, and I’m going to talk in a second about how to use your sprint type to really get more done. But once you just determine your sprint type, that’s when you want to view that time as if it was a client, that you have not taken on a client, you’ve not taken on other work. So you better show up for yourself be because you’re losing money that you could be charging for that time, or you’re taking time away from your family to work on this speaker stuff, or you’re taking time away from your health by not working out during that time.

You’re giving things up by blocking out that time. So if you slack or you do 80% instead of a hundred percent, you’re doing that in a way that you’re stealing from your family and your health and your business and your money. So like when you have that level of, I need to kill it during this time that I’m working on my speaker stuff, like that’s where you want to just dive right in. Then third, you’re going to give yourself less time than you think you need. So that’s when we talk about your sprint types, we want to make sure that you end before you’re finished with something, be because then you’re excited and your brain keeps thinking about it, even if you’re taking a break or going for a walk. So we often see that work expands to the time given.

So if you give yourself 20 minutes instead of an hour or 90 minutes, you’re going to get a lot more done in that short period of time. All right, so that’s kind of baseline. So then we want to look at your sprint types. So if we picture like an XY axis, there’s kind of two different kind of types along the spectrum. So the first one is, are you a time block sprinter or a task switch sprinter? So a time block sprinter is where you have one thing that you’re highly focused on all at once, whereas a task switch sprinter is someone that needs variety and maybe will do a 20-minute sprint on one thing that helps them and then a 20-minute sprint on something else. So thinking about, well, am I more time blocked where I need to do the same task, like with multiple sprints in a row, or am I more, I need to have some variety?

So that’s something you’d want to think through be because lots of these books, here’s the one way that you do it, but really it’s, we have to give you the menu of what the brain can do, because there’s some people that are one way and some of people that are the other. So that’s one access. The other access is, are you an automated sprinter or an intensive sprinter? So an automated sprinter is somebody that they block out time every week and it’s automated. So for me, that was Thursdays was my writing day and then within that Thursday, I had some strategies to get more done in that period of time where I ended up writing a book between April and early September. The whole book was written in that short period of time.

So I’m an automated sprinter, meaning that I every week had it in my calendar. It repeated and nothing could be blocked during that time whereas there’s other people that are more of an intensive sprinter. So Dr. Jeremy Sharpe from the Testing Psychologist podcast, I talk about him in the book, he’ll go away to an Airbnb for three days and do a ton of work. And it’s more of like a retreat for him and he’s, I talk in depth about what he does, where he’s able to walk for all of his meals, that there has to be an outdoor space and all those sorts of things. So figuring out, do you just need to have a huge block of time every other month that you work on this or every other month, or is it going to be just like weekly you’re going to do two hours or four hours or a whole day working on it. So that’s kind of the menu to think through in regards to what your sprint type is.
[CHRISTY] Okay, that’s really good because look, I’m more of the, if I do have distractions, it is very hard for me to focus, but when I can get into a, I guess, line of thinking and I sit down and I finally can clear away some of that, then I can really make some stuff happen. It’s just getting to that place that I think is really challenging. So I like these different concepts of like, okay, are you a task sprinter or you are a time block sprinter depending on which works better for you. And I really like the automated sprinter versus intensive. I don’t know which one of those I am, but it sounds like what a great experiment would be is to set up a few days consecutively that this is when I’m going to work on this that are sometime each week and then also then giving myself a retreat weekend and seeing which one’s more productive.
[JOE] Yes. Well, and I think within it, so some strategies, and again, it’s like a menu, it’s not that this works for everyone. But even like on my writing days I wouldn’t look at my email, I wouldn’t even look at my phone because I didn’t want to see a text from somebody. I wouldn’t look at the news. I protected my brain and had the same kind of ritual every morning when I started writing. I had the lights different in my office than when I typically would be in my office. I had my chair in a different spot. I had my Bose noise canceling headphones on and had a specific playlist that was for writing. So I was not only saying I’m going to work, but I was telling my body, okay, there’s a cue right now that you have this lighting, you have this sound, you had this meal, you had your coffee, you are ready to go.

Then I would have the same way I did every chapter. I would start with a whiteboard and brainstorm kind of the big five to seven points of the chapter. I would’ve done that at the end of the week before so then my brain could kind of work on it. I would put questions I still had on that whiteboard and then once that whiteboard was up, I would then link, okay, this is the first part, second, third, fourth, fifth, sixth, seventh and then structure it out and then just write like crazy. But I would set 20-minute timers so that I would stand up, move around for a minute and come back and reengage. Even to the point where, when I went and had lunch on those days, I would keep my headphones on to kind of stay in that zone so that that flow state just continued.

So yours might not be exactly that way, but you’ll find the thing that, oh my gosh, I was just totally in flow state. I was able to access my brain in a highly efficient way. What did I just do? Okay, I had the lights this way. I had the music this way. I did these things or didn’t do these things. It may be that you need to go for a run before you do this, and then you’re going to be super focused. You may have something different than I have, but having some sort of pattern that triggers your biological body to say, I’m ready to work on speaking, that’s going to be a big part of this is as well.
[CHRISTY] Okay. Yes, this is tons of good information. I’m really going to try to figure this out be because I do find that for me, it is just getting in a space, because I feel like if once I can figure out what that space is and I can normally zone in and get some stuff done, it’s just getting into that. But I like how you said; you were moved, every distraction, you even got some noise cancelling headphones that you walked around with, you had a playlist. And just even the thought of like switching up the way that your office is. So I might be sitting over here in a different place in my home office versus another place to get this done or even taking intentional times once a month and even trying that to say like, what would it be if I just sat by myself on a weekend to solely focus on this one thing?
[JOE] Yes. Oh, I’m so excited for you. Well, I’m sure we’ll be doing more of these where we can kind of talk more and see how you do with it. So if people want to connect with you, if they want to kind of follow you through your practice or your website you’re developing, by the time this goes live, who knows, you may have your speaker website up. So tell people how they can access that.
[CHRISTY] Absolutely. So you can find me at christypennison.com. By the time this goes live, it will be up. I’m going to make myself make sure that happens. You can also find me on social media at Christy Pennison, whether that be Facebook or Instagram. Also you can find out more about my practice beinspiredcc.com.
[JOE] Oh, so awesome. Well, have an awesome day. Thank you so much for being on the show.
[CHRISTY] Yes, absolutely. Thank you so much for your time and all this great information and insight, Joe. I’m looking forward to implementing it.
[JOE] So what are your big goals? What are you going to work on? What are you going to go get done? How are you going to level up? Just like Christy go after those big things.

If you have not yet tried Therapy Notes, you need some help around your notes, your billing, your scheduling and now telehealth. Telehealth has never been more important than now, and it’s totally integrated within Therapy Notes. So make sure you go over to therapynotes.com/joe. You’re going to get three months for free. They’re giving you three months free and if you’re in another EHR, they will take all of that data and bring it over securely. Why not try it out? If you’re frustrated with your EHR or you just want something better, you’ve got to check out therapynotes.com. Use promo code [JOE] at checkout.

Thank you so much for letting me into your ears and into your brain. I’ll talk to you soon. Bye.

Special thanks to the band Silence is Sexy for your intro music. We really like it.

And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the publisher or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.

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