Are you looking to create an email funnel? What is the most successful structure to follow? How can you incorporate storytelling into your marketing?
In this podcast episode, Joe Sanok does a Live Consulting with Elizabeth Meyer: How to get interviewed on podcasts and build an email funnel.
Podcast Sponsor: Next Level Practice
Next Level Practice is an on-going support system for mental health clinicians, counselors, and coaches who want to start and scale their own private practice featuring HUNDREDS of trainings, LIVE calls with our experts, a robust resource library, an exclusive online community, and SO MUCH MORE!
Meet Elizabeth Meyer
Elizabeth is a warm, caring, intuitive therapist. Her clients report feeling seen, heard, and hopeful as a result of their consultations. Elizabeth’s specialties include life transitions, depression, anxiety, infertility, pregnancy and parenting, relationship issues, spirituality, and meaning-making.
Elizabeth has been a licensed psychotherapist in the state of Massachusetts since 1993. She received her Masters of Social Work degree from the University of Pennsylvania and her Bachelor of Science in Psychology from Grinnell College. Her therapeutic approach is eclectic and personalized, pulling from Developmental Psychology, Family Systems Theory, somatic and Mindfulness-Based approaches.
In This Podcast
- Being a podcast guest
- Create an email funnel
- Use storytelling
Being a podcast guest
I would say some of the best ways [to be a podcast guest] is to really start connecting with people that are serving parts of your audience. (Joe Sanok)
Find and collaborate with podcasters who work with a section of your audience, instead of the same audience that you serve, to avoid competing.
Settling into your niche is what enables you to become an expert in that area. You can boost your expertise by addressing these services to audiences that can resonate with your message.
- Join three to five different Facebook groups that are centered around the audience on the fringe of your niche.
- Connect to the group admin and explain what you do and offer genuine value to their community.
- This can lead you to open relational doors with the groups, enabling you to host a Facebook Live on their group and interact directly with their participants.
- Purchase good quality equipment to use as this boosts the value of your production.
Create an email funnel
Have some sort of PDF that clients can opt into. Typically the PDF is created after you have completed your email course because you want to know where you are going.
The first email is a short one to make sure that the client has received their intro PDF. Take this as an opportunity to make first contact with them to start a conversation with your client. Get them to reply “yes” or “no” to a simple question so that you can start a dialogue with them.
When you’re early on you can add that personalization … you’re starting those conversations so that your earliest adopters just absolutely love you. (Joe Sanok)
Create a quick five-minute exercise. What is something that in five minutes could give some interesting information to the audience on your topic?
Then, start the bulk of your email funnel.
Overall we’re wanting this person to open the emails and take larger and larger commitments over time. (Joe Sanok)
- First three emails: walk through the background of your topic
- Second three emails: quick wins that participants can do to start engaging with the topic
- Last three emails: encouraging the client to create more long-term habits
It is no secret that people connect deeply to stories. Use the broader arches of popular stories to draw your audience into the message behind your service, and to get them invested.
Incorporate storytelling into your email funnel and into the services and products you offer your clients.
Showing and sharing your story in this process publicly is also compelling. It draws your audience in and makes you more approachable and believable.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Visit Elizabeth’s website and connect with her on Facebook
- Contact her practice at 508-909-4109
- Check out Joe’s recommendation for podcast microphones
Check out these additional resources:
- Live Consulting with Michelle Croyle: How to step back from too much counseling? | PoP 626
- Apply to work together
- Pillars of Practice
- Sign up for Next Level Practice — Next Level Practice opens November 8th, 2021
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!