Are you a therapist who serves and counsels other therapists? How do you attract your ideal client if they already move in your circles? Can you repurpose your content into other forms like podcasts and YouTube videos?
In this podcast episode, Joe Sanok does a live consulting with Ellen Gigliotti about attracting her ideal client and starting a podcast.
Podcast Sponsor: Next Level Practice
Next Level Practice is an on-going support system for mental health clinicians, counselors, and coaches who want to start and scale their own private practice featuring HUNDREDS of trainings, LIVE calls with our experts, a robust resource library, an exclusive online community, and SO MUCH MORE!
Meet Ellen Gigliotti
Ellen J.W. Gigliotti, LMFT, is the clinical director of Sanctuary Christian Counseling in Shippensburg, PA, with more than 15 years of experience. She has an undergraduate degree in psychology, earned her MA in marriage and family therapy from Evangelical Theological Seminary. She has also done postgraduate work in Gottman Method Couples Therapy, EFT, and sexual addiction.
Ellen is a member and clinical supervisor for the American Association of Marriage and Family Therapy, and the American Board of Christian Sex Therapists. Currently, she is awaiting certification from the ABCST and board certification in telemental health.
In This Podcast
- Scaling down on seeing too many clients
- Host events for therapists
- Launching a podcast and repurposing content
Scaling down on seeing too many clients
You can lighten your counseling demands by:
- Not taking new clients in when old clients discharge
- Raising your rates for any new clients
Knowing that it’s more “help the world” kind of thing than a “financial” thing, I wouldn’t put tons and tons of marketing into it… I would focus more on … where are therapists having those discussions? (Joe Sanok)
Host events for therapists
Attract your ideal client by zoning in on the spaces wherein they move. If you counsel therapists, spend time in the circles where you will meet them, such as in:
- Local therapy networking groups
- Hosting local therapy networking groups
- Talking to other supervisors
You can make it more organic instead of driving a machine. Host a networking event to promote what you do and offer.
Even just to have a couple of minutes of announcements and say “hey, I just wanted to say that at our practice we’re doing some different trainings to help therapists, in particular, manage their stress and I’m taking on some new clients around that topic”. (Joe Sanok)
Launching a podcast and repurposing content
Make use of the media that you produce in myriad ways. If you write a blog, edit it and post bits and pieces over your social media around the topic.
If you write mini-articles that fall under one topic, use them as a mini-series for podcasting episodes. You can repurpose your media and content in various ways to make it work for you.
The audience that … watches a YouTube video is much different than the [audience] that listens to a podcast, so you’re not going to be stealing from your own audience. It’s really just using things that you have already created. (Joe Sanok)
Republish your work into e-courses, books, and other materials that more of your audience can interact with and purchase.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Visit the Sanctuary Christian Counseling website
- Connect with them on Facebook and Pinterest
- Connect with Ellen on Twitter and LinkedIn
Check out these additional resources:
- Live Consulting with Alisha Sweyd: Should I Start a Group Practice? | PoP 629
- Apply to work together
- Pillars of Practice
- Sign up for Next Level Practice — Next Level Practice opens November 8th, 2021, at $99 a month
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!