Are you looking to connect to a church in your area? How can you approach a pastor in a way that fosters a good starting relationship? Can the connections you already have, help you to make more?
In this podcast episode, Whitney Owens does a live consulting call with Jason Wilkinson about how to connect with churches.
Meet Jason Wilkinson
Jason Wilkinson lives in Portland, Oregon with his wife and two kids. He is the owner of private mental health practice, Wellspace Counseling, located in Tualatin, Oregon. Jason is passionate about helping marriages move from cycles of pain into rhythms of peace. He also is focused on helping individuals experiencing anxiety, low self-esteem, and depression discover the emotional and mental wellness they desire for their life.
In This Podcast
- Work on the things that work
- Creating an invitation list
- Work with your connections
Work on the things that work
As your practice has grown, keep track of various systems and marketing tools that have actually boosted your practice, instead of looking at what everyone else has been doing.
Work on things that has worked in the past for your practice, even building on old and trusted relationships, especially when you are wanting to incorporate new systems and build new relationships and connections for your business.
Creating an invitation list
Every single person that you talk to that works at a church, get their email address and add them to an email list. (Whitney Owens)
Email lists are like gold in the business world, and they will grow over time. Keep building one from the moment you get your first client and keep it going because you can use this database to connect and send out information about your services to your audience.
Meet first with the churches that share the denomination that you are a part of, speak with them and listen to them to see which issues they are dealing with to figure out how you can help them.
It’s more about creating something that meets the needs of the pastors instead of … we can sit here all day and come up with ideas, but until you hear what pastors actually need in your community, it’s hard to really offer them [anything]. (Whitney Owens)
Work with your connections
Use the connections you have. It might feel a little strange in the beginning to reach out to your friends and see who can connect you, but the fact that you reach out to them to promote yourself and give them the chance to support you goes a long way. Often our loved ones take a lot of joy in supporting us.
If you do get in good with a church, use that as leverage to go to another church in the same denomination. (Whitney Owens)
You can also get in touch with the churches that your clients go to if they are comfortable with you doing that and you provide them with a release form to sign.
To keep tabs in between the connections you have made with people, and to keep track of how many times you have reached out to them, you can create a spreadsheet in Google to easily track when last you saw them, their contact details, how many referrals have come from them and when you last contacted them.
Depending on the level of your practice, you can look to try to make a connection once a week, and over virtual work, this could look like two to three phone calls to potential connections a week.
- Live Consulting with Brenda Stewart: What are the First Steps to Starting a Group Practice | FP 88
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Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.