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Are you struggling to get your practice off the ground? How can you build your caseload while building your network? What mistake should you avoid when advertising online for the first time?

In this podcast episode, Joe Sanok does a live consulting call with Jason Wilkinson who started a private practice during COVID-19.

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Meet Jason Wilkinson

Jason Wilkinson lives in Portland, Oregon with his wife and two kids. He is the owner of a private mental health practice, Wellspace Counseling, located in Tualatin, Oregon.

You can find more information about Jason Wilkinson and his practice at www.wellspacepdx.com.

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In This Podcast

Summary

Try not to go too broad
Boost your chances with advertising

Try not to go too broad

If you are not sure where to specialize or what your end goal is, you may fall into the trap of going too broad and end up advertising unnecessarily or ineffectually.

By boosting posts, you get the same advertisements in front of the same people. However, by being specific about what you post, you can reach the clients you wish to have. Having a specifically targeted post for a limit of 10 days is better than a general post that runs constantly.

Boost your chances with advertising

If you spend money on an advert that runs monthly in a magazine or article, you can boost your chances of converting clients by making sure you have a good photo that stands out, and curate and examine your first two sentences – make them be totally client-focused.
To boost your SEO standing, make sure to use local standpoints in your advertising because Google picks up on local references when people search for and try to locate your business.
Consider connecting with other counselors in your area that do not share your specialty as this can help you expand your market through these other counselors referring potential clients out to you.

Really make it clear that you’re not trying to steal clients but you’re trying to enhance the therapy that they’re doing already. All those things build that collaborative approach and its other folks that have private pay clients that are then going to help you build your caseload as well. (Joe Sanok)

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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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