Live Consulting with Jason Wilkinson: Should I Hire An Assistant? | PoP 628

A photo of Jason Wilkinson is captured. Jason Wilkinson lives in Portland, Oregon with his wife and two kids. He is the owner of private mental health practice, Wellspace Counseling, located in Tualatin, Oregon. Jason Wilkinson is featured on Practice of the Practice, a therapist podcast.

How do you build traction around the popular pages on your website to boost your overall SEO rankings? Do you want to hire a virtual assistant for only a few hours a week? How do you start training a virtual assistant to take over from you?

In this podcast episode, Joe Sanok does a Live Consulting with Jason Wilkinson: Should I Hire an Assistant?

Podcast Sponsor: Next Level Practice

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Next Level Practice is an on-going support system for mental health clinicians, counselors, and coaches who want to start and scale their own private practice featuring HUNDREDS of trainings, LIVE calls with our experts, a robust resource library, an exclusive online community, and SO MUCH MORE!

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Meet Jason Wilkinson

A photo of Jason Wilkinson is captured. Jason is the owner of a private mental health practice, Wellspace Counseling. He is featured on Practice of the Practice, a therapist podcast.

Jason is the owner of a private mental health practice, Wellspace Counseling, located in Tualatin, Oregon. He graduated from George Fox University with an MA in Marriage, Couples & Family Counseling and received an MDiv from Fuller Theological Seminary. With nearly 20 years of experience working with adolescents, career-minded adults, and couples, he is passionate about people finding wholeness through counseling.

Jason Wilkinson lives in Portland, Oregon with his wife and two kids.

You can find more information about Jason Wilkinson and his practice at wellspacepdx.com.

Connect with Wellspace Counseling on Facebook, Instagram, Twitter, and LinkedIn.

 

In This Podcast

  • Networking
  • Do more of what is working well
  • Essentials for hiring an assistant

Networking

When you decide to level up your practice, keep growing what has been working for you thus far. If your networking, SEO, and marketing are doing well, keep doing it. Continue networking and getting your name out into the field.

In your calendar I would put something that repeats quarterly where you follow up with people from your [network] … you do want to stay top-of-mind. (Joe Sanok)

Dedicate a block of time every month to reconnect with your network. Avoid texting monthly to minimize a relationship turning sour, but seek to find the balance between time and texting so that you stay top-of-mind for them.

Do more of what is working well

Use Google Analytics to check which pages your clients spend the most time on, and boost the most popular ones.

Create smaller versions of popular themes that your clients enjoy, and which relate to your practice and tie them together. Create a digital and interest-based breadcrumb trail for your clients to follow to your website and social media platforms.

Look at what’s working and create more of that and start linking those together. (Joe Sanok)

Essentials for hiring an assistant

Pay attention:

If you want to hire an assistant to help you with answering the phone, pay attention to how you respond to your client queries. Place the things that you say and would like your assistant to say on a Google Doc that they can easily refer to.

Pick the hours:

You do not need to hire a virtual assistant for 20-hour shifts. Sketch out the range and scope of work so that both you and your assistant know what a typical week may look like: For example,

  • working five to ten hours a week,
  • Completing tasks such as answering the phone, scheduling clients, and so forth

Being able to pay them as you go and say “this is a flexible position, it’s going to grow as the practice grows but for right now I know I can pay you for at least three hours a week” … there’s going to be people that want that flexibility. (Joe Sanok)

You can find people who prefer the working hour flexibility over a fixed job.

For virtual assistants, do not fret about location:

With current technology, you can have a virtual assistant in another state, or another country, who works for you. They can work in the time zone that you want them to work in.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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