Live Consulting with Katy Rader | GP 67

How can you market your practice without opening your niche too much? What is a way to attract clinicians who share the values of your practice? Why is it better to post the job ad and not the job description?

In this podcast episode, Alison Pidgeon does a live consulting session with Katy Rader about marketing to your niche, hiring new clinicians, and using social media.

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Meet Katy Rader

Katy Rader is trained in trauma processing techniques and is a Certified Mental Health Integrative Medicine Practitioner (CMHIMP). She utilizes physical health and lifestyle methods, like nutrition, movement and sleep, to help clients manage their mental health symptoms.

Katy works in private practice as a Licensed Mental Health Counselor in Indianapolis, IN.

Visit her website.

In This Podcast

Summary

  • Marketing to your niche without being exclusive
  • Hiring new clinicians that fit
  • Do not be afraid of using social media

Marketing to your niche without being exclusive

When you are trying to attract new clients to your practice it can be tempting to simply open the doors to everyone who comes in and say that you offer services for all kinds of needs, however, this might not be the best strategy.

I would actually advise against just saying “hey we serve everybody”. I would try to at least pick something that would differentiate you a little bit. (Alison Pidgeon)

Pick a few things that your practice focuses on and market yourself on those so that you become experts in your area.

Another route is to see what issues clients have when they come to you or which referrals are coming to you and then structure your practice around what is needed in your community.

… A natural referral that you can then keep in house rather than referring them out into the community … look at what are those natural things that you are referring out for now and maybe that’s your focus for your first hire. (Alison Pidgeon)

If you are wanting to grow your practice and you find yourself referring clients out often who all have similar issues, you could consider hiring a clinician who specializes in that field and with that issue, so that you can take on those clients into your practice instead of turning them away.

Hiring new clinicians that fit

During the hiring process when you are considering new clinicians to add to your practice, an important guiding tool that you can use in the process is to focus on the principles and the values in the practice.

If you feel very strongly and that’s a value of yours that “yes we need to, no matter what … modality we are using, we need to have that lens of looking at things with a holistic mindset” then yeah, I would say that you should be hiring people with that same value. (Alison Pidgeon)

You could hire clinicians that may not necessarily have training in holistic modalities but who are open to them, and who are open to learning more about them.

The more that you can be clear about what you believe in and what your practice is about, the more you can attract clinicians that share your values and who would be comfortable and excited to work with you.

When you advertise for a new clinician, post the ad for the job instead of the job description because otherwise, it can come across as dry. Post the job ad and make it conversational to attract clinicians and then during the interview processes give them the rundown on how the practice works and what their duties would be.

Do not be afraid of using social media

Many clinicians might feel uncomfortable with using social media to market themselves, however, if you do it in a professional and conversational way without spamming people, it can be a powerful tool that you can use to grow your practice and reach more potential clients.

Utilizing current trends in your social media can also boost your reach. At the moment, video clips are more popular than regular posts and when you post a video instead of a normal infographic or picture, you are likely to get more traction on the video than on the usual post.

Useful Links:

Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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Podcast Transcription

[ALISON PIDGEON] Is managing your practice stressing you out? Try Therapy Notes. It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest rated EHR on Trustpilot with over a thousand verified customer views and an average customer rating of 4.9 out of five stars. You’ll notice the difference from the first day you sign up for a trial. They offer live phone support seven days a week so when you have questions, you can quickly reach out to someone who can help. You are never wasting your time looking for answers. If you’re coming from another EHR, they make the transition really easy. Therapy Notes will import your clients’ demographic data free of charge during your trial so you can get going right away. Use the promo code [JOE] to get three free months of trying out Therapy Notes for free, no strings attached, including their very reliable telehealth platform. Make 2021 best year yet with Therapy Notes.

You are listening to the Grow a Group Practice podcast. Whether you were thinking about starting a group practice or in the beginning stages, or want to learn how to scale up your already existing group practice, you are in the right place. I’m Alison Pidgeon, your host, a serial entrepreneur with four businesses, one of which is a large group practice that I started in 2015. Each week. I feature a guest or topic that is relevant to group practice owners. Let’s get started.

Hi, welcome into the podcast. I’m Alison Pidgeon, your host. We are doing a series for the next few weeks with people who are in our Group Practice Launch membership community. So this is a program that we started back in March of 2021, where if somebody wanted to start a group practice and they already had a solo practice, they could join and learn the step-by-step process for starting up the group practice. So today I am talking to one of our members, Katy Rader. She has a practice in Indianapolis, Indiana, called Beacon of Change Counseling. She is just in the beginning stages of hiring and trying to get her group started. She is a certified mental health integrative medicine practitioner, just a little bit different, and she has a more holistic view of mental health and health and how they intersect. And we actually talk about how she’s planning to use that in her branding and with her group practice in the consulting session.

I had a great time talking with Katy and just enjoying getting to know her in the group. So I hope you enjoy this live consulting session. Hi, Katy. Welcome to the podcast.
[KATY RADER] Hi, thanks. Yes. So maybe we could start out with you introducing yourself and your practice before we get started with our consulting session.
[KATY] Sure. So my name’s Katy Rader and I’m a licensed mental health counselor. I practice in Indianapolis, Indiana, and the name of my practice is Beacon of Change Counseling.
[ALISON] Very nice. And so what do you specialize in?
[KATY] So my personal specialty is holistic mental health, so that’s just using physical health and lifestyle factors to manage mental health symptoms.
[ALISON] Cool, and you are working on starting in group practice?
[KATY] Yes.
[ALISON] Which is why you’re in our Group Practice Launch membership community. And I know that you have some questions that you wanted to answer today, so we can certainly jump right into those.
[KATY] Right. So some general questions I have, I guess, about my specialty since it is kind of narrow, I suppose, although it’s pretty applicable to everything and I guess that’s how I use it is I treat a lot of anxiety and trauma sort of through the lens of holistic mental health. So it’s weaved into the treatment that I do. So in regards to how that affects my group practice is for the niche of the group practice itself, I feel like holistic health might be a little too narrow because I don’t know that everyone would be interested in that in particular. I guess just how do I integrate that? Do I want to keep it that narrow or do I want to at least I guess, integrate it more through anxiety and trauma?
[ALISON] That’s a great question and I feel like that’s something that a lot of beginning group practice owners struggle with. It’s like, okay, do we sort of hire people to do the same types of things that you’re already doing, and obviously then you just become kind of a one niche practice versus like, do we hire a wide variety and kind of offer a little bit for everybody, so to speak? So I think it really comes down to your own preference and what is your kind of mission and vision for the practice? I don’t know if that’s something you can answer right now, but —
[KATY] Yes, I mean, I think that I don’t feel like it’s necessary that the entire group has to have the same niche that I do. I don’t think that everyone has to be trained the way that I am and practice the way that I do or anything like that. I think it’s interesting, obviously, I think it’s interesting. I think it’s helpful and, you know but I don’t feel like that’s the only way that I want my group practice to kind of be okay.
[ALISON] Okay, So it sounds like you’ve kind of already made up your mind that you definitely want to have other specialties and if they’re not of the same mind to do more of the holistic, I guess, lens you’re okay with that basically.
[KATY] Yes.
[ALISON] Okay. So just from hearing you describe what your specialty is, I could see how maybe some clients would end up coming to the practice to see what of the other practitioners, and then maybe at some point they get referred to you to specifically address the more holistic pieces, or like you said how the health interweaves with the mental health. So I could see that being a really nice feeder into your services.
[KATY] Yes, and that’s something that would be great to kind of develop because there are some more specific things that wouldn’t have to be, like they could continue the therapy with their therapist. And I could do like the specific type of assessment, holistic mental health assessment, essentially that then can be fed back to their therapist for ongoing treatment and things like that.
[ALISON] Yes, which I think, I don’t know how you feel about how much clinical work you want to keep doing once you get the group practice up and going, but I could see that being a nice way to kind of maybe start transitioning away from seeing so many clients. It’s just like, “I’ll kind of do these assessments and then I send you back to your therapist.”
[KATY] Yes. I think that would be an interesting, maybe longer term plan.
[ALISON] So in your mind then, is it a challenge for you to think about, “Okay, I’ve kind of established this solo practice and made a name for myself because I do this very specific thing and now how do I kind of expand it or market it to show that it’s more than that?” But at the same time we talk about niche marketing and how important it is to not be so general. So is that kind of the other struggle that you have?
[KATY] Yes, I think it’s kind of finding that sweet spot, which I think is tricky with a niche is how do you market to your niche so that people who want that need that say, “Wow, that’s cool. I want to go to this practice,” but not kind of X ourselves out of the broader clients who need help, because I do think, especially with a group who would have multiple specialties and ways to practice, we’d be able to help a lot of different people. And I do think that my clients have come from all different kinds of places. Sometimes it’s because I kind of partnered with a yoga studio to do some workshops with them and got some clients that way but then other people just got referred through their insurance companies or something. So I’ve gotten clients all different ways.
[ALISON] Yes. So that’s interesting too. I mean, I think that’ll be a good thing to look at when you do bring people on just to see like where are the clients coming from and has that shifted. So that’ll just be a good thing to pay attention to. But yes, I mean, what is the kind of the landscape in your city in terms of therapists? Is it saturated with therapists? Are there not enough therapists?
[KATY] So this specific area of practice in Indianapolis, I’m on the north side and there are a good amount of therapists there, however, we’re all full. And so hence the reason to do a group and try to help serve more people because I turn a lot of people away. So yes, there’s a lot of therapists, but there are more clients than there are therapists.
[ALISON] Okay. So I think you’re in a really good position then to, obviously you still need to market yourself and it’s good that you’re sort of thinking through this now as you’re in the beginning stages of starting up the group, but I don’t think you’re going to have to do anything like super fantastic to get clients, it sounds like. You know what I mean? Like for example, practices in like New York City or the San Francisco bay area, like it’s so saturated with therapists that they really have to like spend a lot of time and effort on marketing to set themselves apart. So I think that you know, get some good pieces in place in terms of the marketing and then hopefully it’ll just keep building on itself. Yes, I think, I don’t know if you’ve thought about how you would brand it or a tagline you would use if it was going to be more encompassing of several specialties.
[KATY] Yes. I think that’s kind of the trick is that I’m not sure if I’m just going general, you know we serve everybody sort of thing or if I am incorporating the niche more specifically, like you say with branding or something like that.
[ALISON] Yes, I would actually advise against just saying, “Hey, we serve everybody.” I would try to at least pick something that maybe would differentiate you a little bit. So for example, my practice, I live in an area where there’s many more clients than there are therapists. So again, we don’t have to do anything really crazy in terms of marketing to kind of stand out from the crowd. But we brand ourselves as like a woman focused practice or focused on women’s issues. So that is enough of a specialty that it makes us memorable, but not so much that it excludes a bunch of specialties or a bunch of populations.
[KATY] Right. I mean it encompasses half the population.
[ALISON] Exactly. So I know you mentioned before about like anxiety and trauma. You know, that could be enough of a branding to kind of stand out from some of the other practices. Another example too, if you think about what are the sort of natural referrals that come from your current clients, like, and you could probably fill in the blank for me about this, but you know, a lot of times with like couples therapists, there’ll be seeing the couple and then they’ll say, “oh yes, our kids are really struggling too, because we’re having all these marital issues. Do you know of a good kid therapist?” And if you have a kid therapist in the practice, you can say, “Yes, right down the hall is so-and-so. She’s wonderful.” So it’s like a natural referral that you can then keep in-house rather than referring them out into the community. So I wonder if you look at what are those natural things that you’re referring out for now, and maybe that’s your focus for your first hires?
[KATY] Yes. So in regards to that, that’s something that I definitely want to hire for because I don’t do couples. And so I want to make sure who I’m hiring is comfortable with that and feels competent in that because I turn that away a lot. And then I have been thinking about kids and whether or not I want to include that and I think what I’ve come down to is that I am okay, because I’ve kind of transitioned out of kids as well, even in private practice, I’ve really only done teens and I’ve even kind of transitioned out of that. But in regards to my practice in general, I think I want to keep it like teens and above. And just because I feel like that’s the type of practice I want to have. I think when you specialize with kids, you kind of have a whole different type of practice, I guess. So I think that is a specialty and I don’t know that that’s where I want to go.
[ALISON] Yes, and I think it’s good that you’ve thought through that and you’re clear about that and if that’s not a population you want to include, then that’s really okay. So anyway, I guess all of that being said, that was my long way of saying that if you have an idea of the natural referrals that you’re making anyway, and then you’re connecting the dots to, “Okay, I could hire somebody to do that,” and then you look at, okay, what are all of those sort of natural extensions? And then what are the commonalities that we could use in terms of branding or niching ourselves? Does that make sense?
[KATY] Yes.
[ALISON] So I realize you may not have an answer for that right now, but that might just be a nice way of thinking about it, as you’re going through the hiring process, but also just looking at what are your clients telling you about what other things they need besides the services that you’re providing?
[KATY] Right. Okay.
[ALISON] And how could you sort of tie those all together?
[KATY] Got it. That’s something, I guess I didn’t really think about it in that way. Like what else do my current clients need that I’m having to refer out for?
[ALISON] Or close friends or family where there’s need.
[KATY] Right.
[ALISON] And obviously if they’re comfortable coming to your practice and they like you and they find the service valuable, they’re going to want to stay, or they’re going to want to refer their loved one to someone else in the same practice.
[KATY] Yes. And I keep coming back to, like, what I like to do with services is offer maybe some meditation, mindfulness training and workshops and things like that. Because that’s what a lot of people come back to, is either yoga course, there’s tons of yoga studios or meditation, mindfulness, things like that. So I’d like to incorporate that. And that just feels like it’s going back towards the holistic mental health niche which is good, but it is more specific I suppose.
[ALISON] Yes, but I guess I wonder like, could people have different specialties and still have that sort of holistic lens in how they treat people and could that be the brand of the practice? Because I think there’s a lot more recognition now of, oh yes, our mind and our body is not completely separate. And you know, we’re not doing ourselves any favors by treating them separately. So I think more people now are aware of like, “Oh yes, I need somebody who sort of recognizes how all these things are intertwined.”
[KATY] Yes. And so I think that kind of leads into my next thought in regards to hiring and whether when I’m hiring, do I really look for somebody who has that lens or at least has that tendency in their treatment of all different types of mental health issues? Or do I just look for a good therapist?
[ALISON] Yes. That’s a great question. So I think it comes down to what are your values with running the business, which is why we did that in the very beginning of the group, had everybody write down their mission, vision, and values. And so if you feel very strongly and that’s a value of yours that yes, we need to, no matter what we’re treating or what modality we’re using, we still need to have that lens of looking at things with a holistic mindset then, yes, I would say you should be hiring people that share that same value. Because you know, how would you feel if you hired somebody who didn’t believe in that and that’s all you’re doing, which I’m assuming you feel very passionate about it because that’s what you’re doing.
[KATY] Yes. And I feel like, I wouldn’t have to hire somebody who had clinical training in that, but at least is open and interested in that and maybe interested about learning more or something like that.
[ALISON] Right, because you wouldn’t want to hire somebody who’s like, “Oh, I don’t even believe in that.” Because that obviously would be a really bad fit.
[KATY] Right. And then how are they treating their clients? And then that’s not really the kind of view, you know?
[ALISON] Yes. So like you said, maybe you don’t necessarily find anybody who has that training, but if that resonates with them, you know if you talk to them about it in the hiring process and they’re like, “Yes, I’d love to learn more,” and you’re willing to help train them or whatever you need to do to kind of help them bring more of that into the therapy room, then I think that that’s another way of doing it as well.
[KATY] Yes. I’m wondering in regards to hiring, just because that’s where my head space is right now, if that would be a way to be a link to draw a therapist to kind of set myself apart? Because I think there are a lot of places hiring right now and that might be a way to find somebody who says, “Oh wow, that’s interesting to me too. So this is a a group that is interested in that as well.”
[ALISON] Yes, I think that’s a really good idea because for as much as we talk about niche marketing to attract clients, we’re the practice owner. We have to do niche marketing to find the right fit clinicians. And I think the more specific you can be about this is what we’re all about through your job posting and your values and that kind of thing, yes, absolutely it helps you to stand apart from the rest of the people who are hiring. And it is very competitive right now because mental health is like totally overwhelmed. Whitney Owens and I were just talking about that yesterday actually. We’re trying to hire for our own practices and it’s a little bit of a struggle. So I think the more that you can be clear about this is what we believe in the more you’re going to attract people who are interested in that and are a good fit in that sense of the word. And then also yes, will set you apart from like, oh, this isn’t just your typical kind of outpatient therapy job, because I think you read those ads and they all start turning the same after a while.
[KATY] Yes they do. And it’s like, you have to feel comfortable treating everyone for everything for those types of jobs. And I want people to want feel comfortable treating who they feel comfortable treating, you know?
[ALISON] Absolutely. That actually makes a big difference to them. When I am hiring I make sure to highlight that in the job posting, like you get to kind of call the shots about who you want to see and who you don’t want to see. And when I interview people they are like, “Really?”
[KATY] “Like I can say no if I don’t feel comfortable?
[ALISON] Yes. It’s just like amazing to them because yes, in community mental health, you’re just like, you have to treat whoever walks through the door and it’s like, well, I’ve never seen anybody who has schizophrenia before, so what am I doing here?
[KATY] Right. Oh, you will figure it out.
[ALISON] Yes, you’ll figure it out. So are there any other pieces to that question you were wondering about?
[KATY] I think, hiring definitely has been on my mind and how to attract the right kind of candidate. And like you say, it’s just a really slim market right now because so many people are hiring. So I don’t know if there’s other than just trying to be transparent about what most private practices are with flexibility and work more hours or fewer hours or things like that. It’s hard to know how to kind of make this private practice position more alluring than others.
[ALISON] Right. And that’s really where you could emphasize in your job posting all of the positives that kind of come along with being in a group practice or specifically how you want to run your group practice. The mistake I see a lot of practice owners making is like they just take the job description and then they post in the job ad and it’s just like, “You’re expected to do this and that and the other thing, and you have to be like,” you know what I mean? It’s just so dry and you get no indication at all of like, “What is this practice all about? Or what’s the work culture like? Or what are the other positives outside of like the pay and the benefits?” So I really make sure to emphasize, like there’s a flexible schedule, there’s a relaxed dress code, you get to pick the clients you want to work with. Like, there’s a big chunk of the job ad that’s very clear about all of those.
[KATY] And so you’re saying, a job ad versus the job posting, could you kind of differentiate that for me a little bit?
[ALISON] Yes. So a job ad and a job posting, I’m basically using those interchangeably. What would be different is like the actual job description, that’s the document that they sign when they’re hired saying, “Yes, I understand the expectations of the job.” That’s that document, which is, I mean, mine is like two pages long, is what people use in their job ad and it’s like, okay, that’s really not necessary because it’s long and boring and sort of, if you’re a licensed therapist, you sort of know what the deal is. Because our industry is so regulated that it’s like not going to be that vastly different from one place to another. So yes, I encourage people don’t post the job description, post the ad and have it be conversational and friendly and really emphasize those positives and talk about your work culture.
[KATY] Yes. That makes sense.
[ALISON] I think too, if you’re in a situation, and we were just actually talking about this in the group yesterday, you’re in a situation where it is really competitive. I find that it’s helpful to reach out to people specifically, like instead of just running an ad on Indeed or something like that, actually sending private messages like through LinkedIn, “Hey, I’m hiring. Are you interested? Do you know anyone who would be interested?”
[KATY] How do you decide who to send those to? Is it your personal LinkedIn connections or is it just like you look for your therapists who might be looking for a job?
[ALISON] Yes, so it’s actually my personal, like LinkedIn connection. So what I’ll do is every so often I will go through and you know, how they give suggestions of like, “Here’s who you should connect with.” Anybody who looks like they’re a licensed therapist, I will connect with them and then when I’m hiring, I’ll actually just post in my feed. Like, “Hey, I’m hiring.” And then if if I need to, I’ll send more of like a private message. That’s again, people are used to getting kind of spammy messages on LinkedIn. So I try to make it like, “Hey, I’m a local to you or like, hey, I know you through so-and-so,” like second, third degree of knowing somebody and then just make it a short message. Like, “Hey, I’m hiring. Do you know anybody, are you interested?” And I find that people who are like, sort of okay, in their current position, they’re not on Indeed looking for a job, but looking if something better like falls in their lap, they’re like, “Ooh. Yes, I’d be in for that. That sounds much better than what I’m doing now.”
[KATY] Yes. And I think, I guess I kind of responded to a post in our Facebook group about not having an aversion to social media, which is coming back to bite me. Now I don’t have any connections or very limited.
[KATY] Oh no.
[ALISON] Yes. And so having to really be more mindful about that and you know, make some more of those connections. Some of it feels, because social media to me feels a little disingenuous sometimes and that it’s like, “Oh, well, I’m reaching out to you just because I have a job to post,” but like that’s sort of what LinkedIn is about. So, yes, that maybe is a way for me to get comfortable with that.
[ALISON] Yes. And I think too, I mean, LinkedIn is very different from other social media platforms. It is more like work driven and more professional in that sense. So yes, I mean, I think it’s definitely worthwhile if you’re using it strategically. Obviously social media can be a rabbit hole that you can fall down into and then you’re like, “Oh, where did the last half an hour ago?”
[KATY] Exactly.
[ALISON] If you go online, okay, “Every day, I’m just going to make a little post about how I’m hiring and I’m just going to pop on for five minutes and do it and get off then,” I think it’s definitely worthwhile.
[KATY] Sure. And so that’s something you do through LinkedIn or Facebook or where do you usually do that on?
[ALISON] Yes, mostly LinkedIn.
[KATY] Okay, good, good. I need to do that.
[ALISON] Yes. You just have to get a little creative. I don’t know if you know this, but most social media sites, they like video and they’ll push video out to more people than they will like a regular post.
[KATY] Got you.
[ALISON] So I actually made a video yesterday about hiring that got pushed out pretty far because of that.
[KATY] Got you. Well, that’s cool. That’s a good idea. Good.
[ALISON] And I think too it’s like a little bit more personal because they can see your face and hear your voice.
[KATY] Yes, yes. I think that could help people feel more connected.
[ALISON] Right.
[KATY] Yes. So you just might have to get a little creative.
[KATY] Yes. Yes, yes. I think that’s going to be necessary because it seems like a lot of people, a lot of the group practices are hiring around here.
[ALISON] Yes and I mean, if you are one for social media, in the beginning when I was hiring, I just had like a group of therapists that I kind of remained friends with from community mental health. A lot of them had gone into private practice by the time I had gone into private practice and I just emailed them and said, “Hey, I’m hiring. Do you know of anybody?” And like one of them knew somebody who they used to supervise at an agency who they thought was really great, who they knew wanted to leave. And that’s how I got one of my first full-time people.
[KATY] Got you. Okay.
[ALISON] So any other questions?
[KATY] I think the only other kind of question that I did have was in regards to bringing on an assistant and when is a good time to do that and how do you kind of make that, like balance out the work that you have available for them? And obviously in the early days, I don’t have anybody bringing in income to the practice other than me. So I don’t have a ton of expendable income to go out but how do you balance that? How do you make that kind of you know, bring money back to you and make it worth it, I guess?
[ALISON] I think that’s always like a tricky thing to kind of figure out because like it’s like a chicken or the egg problem. Like you need the assistant in order to like capture everybody that’s calling and fill up your new clinicians. But at the same time, your new clinicians haven’t started making money yet. So it’s like, “Wait, I have to spend all this money and I’m not sure how much money I’m actually going to be making yet.” So if you have the ability to have them start maybe around the same time that the new person is starting even if it feels like, “Ooh this is really a stretch for me to pay this person,” because we always find that having an assistant is like a net positive, like they pay for their salary and then over and above that they’re bringing in income to the practice because they’re dedicated to keeping the schedules full and making sure billing is going smoothly and all of that kind of stuff. So even if in a very short term, maybe two, three months it’ll feel like, “Oh wow, this is like really a stretch to pay this VA or the salary or whatever.” It just takes time for them to get trained up. So you definitely want to give them time to get trained and then as well be able to start capturing all of those new client calls when you have your new person starting. So does that make sense?
[KATY] Yes. I appreciate the help. That helps clarify things.
[ALISON] Sure. So any main takeaways from our conversation today?
[KATY] I think what’s helped me kind of clarify in regards to hiring is how that may be a benefit to advertise the holistic mental health and that it might draw some people in and set myself apart from the other places that are hiring. So that’s been really helpful.
Speaker 2:
Okay, great. Do you want to share your website address in case anyone wants to check out your practice?
[KATY] Yes. It’s beaconofchangecounseling.com.
[ALISON] Awesome. Well, thank you so much, Katy, for taking the time and being willing to do a consulting session live.
[KATY] Yes, I appreciate that. I appreciate all your help
[ALISON] Once again, thank you so much to Therapy Notes for sponsoring this show. It makes notes, billing, scheduling, and telehealth a whole lot easier. And if you’re coming from another EHR, they make the transition really easy. Therapy Notes will import your client’s demographic data free of charge during your trial so you can get going right away. Use the promo code [JOE] to get three months free to try out Therapy Notes.

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This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. This is given with the understanding that neither the host, Practice of the Practice, or the guests are providing legal, mental health, or other professional information. If you need a professional, you should find one.

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