Live Consulting with Kim Parker: Have I niched too much? | PoP 526

Are you working within your niche but not yet seeing the volume of clients you would like to? What resources can you provide as a therapist to both boost SEO and traction for your practice? What is a good way to set out a webinar to maximize your reach?

In this podcast episode, Joe Sanok does a live consulting call with Kim Parker, and talk about whether she has niched too much.

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Meet Kim Parker

Kim Parker is a licensed professional counselor in Houston Texas where she works with career seekers and professionals living with conditions that impact the workplace to create a successful career.

Accessible Career PLLC was started in the summer of 2017 part-time. Transitioning to full-time in 2019, the practice went fully online during 2020. Recently, she joined Group Practice Boss to put systems in place to become an online-only group practice offering counseling, coaching, and career assessment.

Visit Kim’s website and connect on LinkedIn.

In This Podcast

Summary

  • Be clear on advertising
  • Generate content for your SEO development

Be clear on advertising

If you have your niche but are not seeing the volume of clients that you would like to have yet, be sure to be clear on who it is you are seeing when you advertise your services.

Making sure that your website is very clear that you’re helping young adults transition into adulthood, but then maybe you have a subline that says ‘whether it’s people with anxiety, on the autism spectrum or just early life decisions, we’re here to help with counseling’, or something alonng those lines. (Joe Sanok)

Consider launching a webinar about the topic you counsel people through and reach out to the appropriate groups of people that are connected to and around your ideal client to advertise this event. Provide free content, slides, or resources in your webinar and discuss some of the pain points you see people struggling with in this situation.

Generate content for your SEO development

And then towards the end of the talk you can even say something like, ‘here are some thing you can do but here is when you should really ask for some help. If you say yes to any of these five questions, it is worth scheduling an appointment with me to talk through whether or not I can help you or your son or daughter as an individual. (Joe Sanok)

You can leave this great piece of content on your website and build extra content around it such as writing blogs, adding extra resources, and such to build your SEO.

Hyperlink your blog posts that cover different topics around your main niche together to generate a higher-ranking SEO level.

When you give your webinar:

  • Provide a few slides, in the beginning, introducing yourself and the work you do.
  • Be sure to fully utilize the hour that you are presenting in. Go slowly through and explain your sides, incorporating all aspects of your field.
  • Bring in some examples from local news.
  • Consider putting in five to seven slides around different myths about the situation you are presenting to discuss and dispel them.
  • Towards the middle or end of your webinar, provide some kind of call to action, encouraging people to get onto a free first consultation call.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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