Live Consulting with Laurie Groh: How to Optimize Marketing and Increase Visibility | POP 625

A photo of Laurie Groh is captured. Laurie Groh is a Co-owner of Shoreside therapies. Laurie Groh is featured on Practice of the Practice, a therapist podcast.

Are you interested in getting to know the more advanced side of Google Analytics? How does automation on your website improve the user experience? Do you make decisions with the bigger picture of your business in mind?

In this podcast episode, Joe Sanok does a Live Consulting with Laurie Groh about Optimizing Marketing and Increasing Visibility.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

When you’re in private practice it can be tough to find the time to review your marketing efforts and make improvements where needed.

Whether you are a seasoned clinician whose current website needs to be revamped, or a new therapist building a website for the first time, Brighter Vision is here to help.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers will create a custom website catered to your specific marketing goals. Better yet, they provide unlimited technical support to make sure it stays updated, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

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Meet Laurie Groh

An image of Laurie Groh is captured. Laurie is a marriage counselor and co-owner of Shoreside Therapies. Laurie is featured on Practice of the Practice, a therapist podcast.

Laurie is a level 2 RLT marriage counselor and co-owner of Shoreside therapies. She works with individuals that want to improve their relationships. This includes not just marriages, but parent/child, friendship, and co-worker relations. Her typical clients include women who are business owners, perfectionists, and people learning to be more vulnerable. She’s married with 4 little kids, so I also like working with moms that are trying to juggle it all!

Visit the Shoreside Therapies website. Connect with them on Facebook and Instagram.

Connect with Laurie on LinkedIn and Psychology Today.

In This Podcast

  • Explore advanced marketing
  • Automation
  • Think big picture

Explore advanced marketing

Within Google Analytics you can observe the user experience of potential clients that browse your online profiles.

This is an extra tool that is not integral to marketing, however, it can provide you with a deeper understanding of how people interact with your social media presence, and what you can tweak to simplify or improve their online experience with your company.

[In Google Analytics] under the user flow area you can see the top pages people land on, and where they tend to go after that … it is important to know what your top five pages are or so because we want to make sure those pages have clear calls to action. (Joe Sanok)


Having some form of automated communication can be beneficial to your website.

  • Consider having a page or tab available on your website that addresses some frequently asked questions and provides answers in the way that you as the owner would have written them.
  • Hire a virtual assistant who can answer any chat-box-related questions about your services or company. This helps clients remain on your website instead of them leaving your page to Google something they required an answer for.

We want to make sure that at every level we’re optimizing because … it doesn’t seem that great when you make those minor changes but then by the end of it you’ve got a 20% growth in your practice. (Joe Sanok)

Think about how, at each level, you can make it a little easier for clients to book.

Think big picture

 For you to be learning how to do all of this at this phase is just a huge waste of your time. You need to be thinking big picture, and that’s the transition when you go from being a solo practitioner to having a small group practice … that tendency to want to know everything … that’s one of the biggest challenges and developmental milestones of this phase of practice. (Joe Sanok)

As the growing group practice owner, you need to start taking hats off as the company develops.

Your job then shifts from doing everything to doing one thing and you hire staff to assist you so that you can focus on growing the business.

Protect the value of your time and hire people that you trust to handle smaller issues so that you can focus on the bigger picture of your business.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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