Are you looking to reduce your hours in the chair providing counseling as the practice owner? How do you raise your rates for your benefit and the benefit of your clinicians? Why should you have an interest list for new ideas?
In this podcast episode, Joe Sanok does a Live Consultation with Michelle Croyle: How to step back from too much counseling?
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Meet Michelle Croyle
Michelle Croyle is a Licensed Professional Counselor and owner of Abundant Freedom Counseling, a private therapy practice located just outside of Pittsburgh, Pennsylvania. She specializes in helping Christian women to overcome the effects of trauma and anxiety. Michelle is currently in the process of expanding into a group trauma therapy practice.
For nearly 26 years, she has been married to her husband, Tim. They are the parents of three young adults and two fur-children. Together they provide pre-marriage mentoring to Christian engaged couples through their business ministry Marriage Guy and Gal.
Michelle is also the host of The Free to Be Me Podcast which focuses on mental health and wellness and helping Christian women to overcome the things that hold them back so that they can become all God created them to be.
Visit the Abundant Freedom Counseling website. Contact them at 724 306 6683.
Visit the Marriage Guy & Gal website.
Listen to The Free to Be Me Podcast.
In This Podcast
- Adjusting your hourly fee
- Test your ideas
- Make sure to have a team ready
Adjusting your hourly fee
One of the first steps to freeing up some time for yourself to work on the business as the owner, instead of consulting constantly, is to raise your hourly rate.
Instead of basing your fee on what your clinicians are charging for their out-of-pocket, I would actually set your fee where you want it and then bring [your clinician’s rate] up. (Joe Sanok)
Typically, the hourly rate of other clinicians in the practice is 25% to 30% lower than the owner’s rate. Therefore, if you raise your hourly rate to $175 then consider raising your clinician’s rates to $145.
Make sure to have a team ready
If you are wanting to step back from counseling to focus on the business, have someone in place to catch the excess clients so that they are not lost in the transition.
Train someone up who works in a similar – or same – capacity to you, treating similar issues in similar patients, and have them be ready to receive clients when you start working fewer counseling hours.
Test your ideas
Starting services, seminars, workshops, and weekend intensives are all ways in which you can broaden the streams of income for your practice and get involved in growing the business without having to sit for hours in the counseling chair.
Anytime you launch a new product you want to see … what [your audience] is asking for … so then you have some data to say “if I’m going to make this jump I don’t want to have zero clients on day one”, I want you to be full! (Joe Sanok)
Start an interest list of your current clients when you put forward your ideas:
- Look for and welcome feedback from your clients
- This allows you to hear the needs of your clients and create a product or service that fully suits them
Useful Links mentioned in this episode:
- Use promo code ‘joe’ for 3 free months of TherapyNotes
- Check out these free Practice of the Practice webinars
- Visit the Abundant Freedom Counseling website. Contact them at 724 306 6683
- Visit the Marriage Guy & Gal website
- Listen to The Free to Be Me Podcast
Check out these additional resources:
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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