What power lies in a successful blog post? How can networking with other therapists who have different specialties benefit your referrals? How can you properly recycle your content for SEO?
In this podcast episode, Joe Sanok does a live consulting call with Nicole Goudreau-Green about how to fill up her counseling practice.
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Meet Nicole Goudreau-Green
Nicole is a New Hampshire Native, living and practicing as a Licensed Clinical Social Worker in Westchester County, NY. She is a wife, mother, and cancer survivor who has been working in the mental health field for 15 years; and despite a couple of unsuccessful tries to launch into private practice, has successfully transitioned into building her private practice full time.
Nicole specializes in work with adolescents and families, is passionate about social justice, and loves to camp!
In This Podcast
- Imagine your ideal client
- Referrals and writing blog posts
Imagine your ideal client
Think about your ideal client: where would they be spending their social media time? If you are wanting to target adolescents, your best bet would be TikTok. If you are wanting to connect with their parents, you could try Instagram and Facebook.
Having an idea where your ideal client spends their time scrolling will help you structure and navigate a pathway to them.
Referrals and writing a blog post
Consider connecting with fellow therapists who would be referring out to your ideal client, so that they can be directed towards you.
As the ideal client is a teen girl – most male therapists (especially those who work with teen boys) won’t be working with teen girls, so there is a high chance they are looking for someone to refer out to. Connect with these therapists and set up a coffee date to talk about how you can work together.
Keep in mind that this is a numbers game, when you have emailed 10 people, maybe four will get back to you and one or two will confirm but do not let this put you off. Keep trying and you will have referrals sooner than expected.
- Start your blog posts with titles that connect to the decision-maker.
- Give advice to the decision-maker that connects directly to issues that may be suffering from, or issues that their family members struggle with.
- Give some short, constructive feedback and tips to the decision-maker about how to deal with these issues in small ways that they can manage.
- State your call to action.
Using blog posts, hyperlinking them to your website, and promoting keywords are all important and beneficial to your SEO success. You can utilize your blog posts not only to connect to potential clients but also to increase the exposure of your practice within the online community.
Promote the blog post, talk about the blog post, talk about what you’ve talked about in the blog posts. You’re recycling that content, so you write a blog post and then you talk about that same thing on social media and do some Instagram stories around it. (Joe Sanok)
- Live Consulting with Tammy Roche: How Should A Therapist Do Social Media? | PoP 536
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
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