Live Consulting with Rebecca Capps: How Do I Scale Beyond Five-Figure Months? | PoP 540

What potential data lies dormant in your email lists that you can utilize to scale your practice? How can you properly use the connection you have with your social media audience to understand which services they need? Why is it a good idea to consider an early bird opt-in?

In this podcast episode, Joe Sanok does a live consulting call with Rebecca Caps about scaling beyond five-figure months.

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Meet Rebecca Caps

Rebecca Capps is a Licensed Marriage and Family Therapist committed to helping clients feel good about their body and happy in life—without food guilt or dieting.

She named her practice Mind-Body Thrive because she takes a holistic approach and believes that in order to thrive, one must consider both the mind and body. Rebecca lives near the beach in Santa Barbara, California, with her husband and 1-year-old son, Rowan.

Visit her website, and connect on Facebook, and Instagram.

In This Podcast


  • Commit to solid audience building
  • Use your email list
  • Email course vs email list

Commit to solid audience building

Committing to building your audience on social media, whether that is over Instagram or another platform, helps you in two ways:

  • Build and broaden your reach to more potential clients, and
  • Test out potential work or product sales with your audience to see what services or products they would like to purchase from you.

Use your email list

  • First, email your list and explain that you have a bunch of ideas that you would like to implement into your line of services.

Provide a link for them to schedule a call if they would like to, and disclaim that it is not a sales call but it is an opportunity for you as the counselor to hear what your followers or clients would like you to cover or work through, content-wise.

  • Then on your phone calls, you will ask three questions:

1 – What is the pain? Ask them an open-ended question about what they are struggling with at the moment. This is also a resource for you to collect good copy to use.

2 – What is the product? Ask them, following on from the pain that they are experiencing, what would be the best product for them right now? What is it that they need or feel that they would like to help them in this situation?

3 – What is the price? Ask them how much they would be willing to pay for this product, and through which structure: a monthly fee, a once-off mastermind group, and so forth.

Then, for your email list, provide an early opt-in option: this gives you data to see if your audience bites and purchases your service or if you need to hit the drawing board if no one really purchases.

Email course vs email list

Framing your email list as an email course and really viewing it through that lens. You may need to look at your first 10 emails and change [them] up a bit to have it really have a 10-part arch to it where each email really builds on itself rather than being 10 random emails. (Joe Sanok)

Having the opt-in page really look like it’s an email course and have it set up like an email course is far more likely to get you more clients because people are more interested in signing on for an email course, rather than being a part of an email list.

Consider signing off your emails with a P.S to keep your audience looking forward to the next email that they would be receiving from you.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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