What potential data lies dormant in your email lists that you can utilize to scale your practice? How can you properly use the connection you have with your social media audience to understand which services they need? Why is it a good idea to consider an early bird opt-in?
In this podcast episode, Joe Sanok does a live consulting call with Rebecca Caps about scaling beyond five-figure months.
You and I both know that behavioral and mental health professionals provide critical support to our communities in a time when our communities need it more than ever. But they need support too. To continue their education, to connect with colleagues, and advance their careers which is why we have partnered with Triad, the hub for behavioral and mental health professionals.
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Meet Rebecca Caps
She named her practice Mind-Body Thrive because she takes a holistic approach and believes that in order to thrive, one must consider both the mind and body. Rebecca lives near the beach in Santa Barbara, California, with her husband and 1-year-old son, Rowan.
In This Podcast
- Commit to solid audience building
- Use your email list
- Email course vs email list
Commit to solid audience building
Committing to building your audience on social media, whether that is over Instagram or another platform, helps you in two ways:
- Build and broaden your reach to more potential clients, and
- Test out potential work or product sales with your audience to see what services or products they would like to purchase from you.
Use your email list
- First, email your list and explain that you have a bunch of ideas that you would like to implement into your line of services.
Provide a link for them to schedule a call if they would like to, and disclaim that it is not a sales call but it is an opportunity for you as the counselor to hear what your followers or clients would like you to cover or work through, content-wise.
- Then on your phone calls, you will ask three questions:
1 – What is the pain? Ask them an open-ended question about what they are struggling with at the moment. This is also a resource for you to collect good copy to use.
2 – What is the product? Ask them, following on from the pain that they are experiencing, what would be the best product for them right now? What is it that they need or feel that they would like to help them in this situation?
3 – What is the price? Ask them how much they would be willing to pay for this product, and through which structure: a monthly fee, a once-off mastermind group, and so forth.
Then, for your email list, provide an early opt-in option: this gives you data to see if your audience bites and purchases your service or if you need to hit the drawing board if no one really purchases.
Email course vs email list
Framing your email list as an email course and really viewing it through that lens. You may need to look at your first 10 emails and change [them] up a bit to have it really have a 10-part arch to it where each email really builds on itself rather than being 10 random emails. (Joe Sanok)
Having the opt-in page really look like it’s an email course and have it set up like an email course is far more likely to get you more clients because people are more interested in signing on for an email course, rather than being a part of an email list.
Consider signing off your emails with a P.S to keep your audience looking forward to the next email that they would be receiving from you.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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