Managing Employees to Maximize Your Business with Aaron Potratz | PoP 486

Managing Employees to Maximize Your Business with Aaron Potratz | PoP 486

How can effective management grow a business? What benefits come from effectively managing your staff? Do you want to learn how to best utilize the skillset of your supervisees in a group setting?

In this podcast episode, Joe Sanok speaks about managing employees to maximize your business with Aaron Potratz.

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Meet Aaron Potratz

Aaron is a Licensed Professional Counselor in Oregon, the owner of Discover Counseling, and co-owner of Life Discovery Counseling Services – two private group counseling practices. He maintains his own client caseload while also managing and supervising his counseling staff.

Aaron also does private practice consulting for therapist business owners and just started a podcast with his business partner called Shrink Think, where they discuss being therapists, business owners, and everyday people. Aaron has been married for 17 years and has two boys.

Visit his website and connect with him on Facebook, LinkedIn, and Twitter.

Listen to his podcast here.

In This Podcast


  • Tips on how to structure supervising for the most beneficial results
  • Clinical and business supervision
  • Tips on supervising
  • Important takeaways from Aaron’s presentation

Tips on how to structure supervising for the most beneficial results

I think there’s this like passion of training up the next generation of people to know who they are and to be comfortable being themselves. Not like the cliché ‘believe in yourself’ but to believe that you are enough as a person and that’s what people are connecting with and what they want.

Aaron recommends having a regular structure and sticking with it across your supervisees. It is similar to how to structure therapy with a regular person, perhaps once a week or every other week but the necessity is the consistency:

  • Each person works on something individual and different from the next within the group that the supervisor also oversees.
  • The effect of having regular meeting intervals acts like a road-map to keep the goals in sight and everyone on the right track to completing them.
  • Pay attention to recurring themes that may come up with your supervisees, perhaps about their clients or issues that they run into.

Clinical and business supervision

Encourage a growth mindset and consistent attitude about what is going to help your supervisees and yourself grow into better clinicians and business people.

  • Encourage further education and continual training throughout practicing.
  • Keep track of how your supervisees are going in order to ascertain what people are struggling with and succeeding at. Keeping track of occurrences will help you see how many clients your supervisees are retaining, how many referrals are coming in, how many people keep scheduling appointments after long periods of time etc.

Tips for supervising

I am a firm believer in making the implicit, explicit.

It comes highly recommended to make sure that all the information is available and is as transparent as possible.

Keeping your staff informed will make sure that everyone works off the same information to limit small confusion that could lead to bigger mistakes. It also helps to keep the overall focus on the same goals and everyone on the same page, encouraging people to work together.

Important takeaways from Aaron’s presentation

  • To see the value in different ways of looking at the benefits of proper supervision, and that when done efficiently, it can have a big impact on client retention and employee satisfaction.
  • Management can learn skills to help employees to identify their skill sets and strengths and to build on these.
  • Ultimately, it will lead to a better company and your staff will enjoy working there.

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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