Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based on marketing in print publications.
Is it worth it to market your practice in print publications?
I was just kind of talking about, in general, the mistakes that I see people make in their marketing, especially when they’re first starting out. So another mistake that I see people make is paying for a static ad in a newspaper or magazine. I haven’t heard too many people have much luck with that. What probably would be better is, if you want to be in some kind of publication, to offer to write an article for them. That’s more content marketing related and that probably has a higher chance of potentially converting clients, rather than just running an ad saying ‘Here’s my practice, and here’s the phone number’.
Alison Pidgeon is a licensed professional counselor in the state of Pennsylvania. In 18 months she went from starting a solo private practice to building a insurance-based group practice. She now employs 3 clinicians and a virtual assistant. In her spare time she is often seen running after her two small children and her therapy is cooking.