Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media with your audience? Have you ever heard about re-purposing content?
In this podcast episode, Alison Pidgeon speaks with Meighan O’Toole about how to leverage social media and marketing to your advantage and how to target your ideal clients.
Meet Meighan O’Toole
Meighan O’Toole helps small businesses define, establish, and build their businesses online. Her passion is zeroing in on what businesses do best and helping them translate that message into their larger online strategy. Previously she ran “My Love for You” one of the first art blogs online, and then dove into Silicon Valley where she worked as a social media strategist for Yahoo, and community manager for Wikia, and then WIRED Magazine. She lives and works outside of Boston.
Find out more about Meighan here:
Meighan O’Toole’s Story
In 2007, Meighan launched, My Love for You, an art blog dedicated to sharing art she loved geared at women like herself; from yarn bombing to fine art. By surrounding herself with talented artists from all over the world and creating content through studio visits, interviews, Q&As, and podcasts she experienced the magic of the Internet first hand. That website garnered over 3 million views and 1.7 million visitors.
After managing and running her blog for just over 2 years, she was approached and hired by Yahoo! to help strategize and develop their corporate social media verticals in Silicon Valley based on the work she had performed for her own website and Twitter feed. She then went on to work as a community manager for Wikia (Wikipedia’s community site), and WIRED Magazine in San Francisco, CA
Although she learned a lot and had incredible opportunities, she never felt quite right in the corporate tech world. She realized that her true passion lies in connecting people like herself to resources that made life and work much more interesting. In 2012 she launched her own company dedicated to helping others build their business online.
In This Podcast
In this episode, Meighan shares some insightful tips on how to market yourself online and things to avoid doing.
Common Marketing Mistakes
People make emotional decisions around marketing.
- Not thinking they need a newsletter/email marketing – studies show this is four times better than marketing through social media
- Not relying enough on data
- Marketing without having a clear strategy
- Thinking that you are being repetitive – re-purposing content is okay
- Overthinking it and just not doing anything
- Spreading your message really thin – rather choose 1 to 3 social media platforms and focus on these
Email Marketing And Newsletters
Having a newsletter is all about building relationships with people and showing your own expertise. This is a great way for people to know you and learn what your strengths are. Create content around who your target market is interested in and make sure that you are bringing value to your readers.
Think about your areas of expertise, what is that you focus on with your clients and create content around this. Think about where your ideal client is and target them there.
Keeping Your Social Media Up To Date
Create a schedule of when you’re going to post and keep your social media up to date.
When people are searching for you the first place they are looking is online, If your social media posts are not kept up to date people may perceive this in a negative light.
This is basically automated messaging, it’s a way to stay on top of and manage client relationships.
Many businesses are using this functionality so that they can maintain a high level of customer service.
Things you should pay attention to:
- Make sure you get to know your website traffic and where it’s coming from
- What content they are looking at – you can get an idea of what you should create more of
- Look at social media numbers and your newsletter traffic
Concentrate on your relationships, you can’t do this alone.
- Where To Invest Your Time And Money To Get The Best ROI | PoP 321
Meet Alison Pidgeon
Alison Pidgeon, MA, LPC is the Founder and CEO of Move Forward Counseling LLC. What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Alison Pidgeon is now working with Joe Sanok to provide business consulting, with her niche being adding insurance to a practice and growing from a solo to a group practice. View her consulting page for more information.
Thanks For Listening!
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