How does The Rule of 26 allow you to receive more revenue from your website? Why should you ensure that your website marketing focuses on the client and not you? How can you optimize your marketing for a million-dollar practice?
In this podcast episode, Joe Sanok speaks with Michael Buzinski about The Rule of 26 and How to Grow Your Marketing.
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Meet Michael Buzinski
Michael “Buzz” Buzinski is the founder of Buzzworthy Integrated Marketing. Michael has been building websites and increasing clients’ revenues, through digital marketing since 1999. By leveraging the power of all things digital, he has drastically increased the profitability of hundreds of websites.
Over the years he and his team and have developed profitable digital marketing methodologies, web apps, and DIY platforms that allow them to scale their involvement in a targeted market area.
Mike is the author of The Rule of 26 For Service-Based Businesses: Three Steps to Doubling Website Revenue.
In This Podcast
- Rule of 26
- Phase 1 deep-dive
- Michael’s tips for SEO
- Marketing for large practices
- Michael’s advice to private practitioners
Rule of 26
There are three objectives behind the Rule of 26:
1 – increase the number of unique visitors that are coming to your website by 26%
2 – increase the conversion rate of these unique visitors by 26%
3 – increase the average value per client by 26%
Then we have a compounded result of 100% more revenue coming from the website. The great thing about that is once you are done with it … [you] can just do it again, that’s how simple it is … it becomes this predictable stream of revenue for your practice so that you can grow it to the exact size and feel that you want because you can shape the type of clients you are getting from your website, once you start dialing in the rule of 26. (Michael Buzinski)
Following the formula of the Rule of 26 is how you can gain a new measure of influence and control over the growth of your company through your website.
Phase 1 deep-dive
The first phase of the rule of 26 is increasing traffic to your website, specifically, the number of unique visitors that come to your website by 26%.
Are you tracking unique traffic? Because a lot of the times people do not have their Google Analytics plugged in, so the most simple of things to do is make sure that your Google Analytics are plugged into your website and that you’re getting clean data back. (Michael Buzinski)
- Set up your Google Analytics to receive clean data back on foot traffic on your website.
- Track what a client conversion looks like in your practice: this could be a phone call, a booking, a consultation, it will vary from business to business.
- Optimize your SEO so that you can be seen on the search queries that potential clients look up with your keywords.
Michael’s tips for SEO
1 – Make sure that your website is hosted by a good host and is loading fast
2 – Ensure all the photographs and graphics on your website are optimized so that they load quickly
3 – Make sure that your headers and sub-headers are using the keywords that are most specific to what you offer in your practice
4 – Write your keywords one to every two hundred words, and you do not want to have less than three hundred words on a page
5 – Focus each page on your website on a keyword that is specific to your practice
6 – Continually add content to your website under the correct keyword usage
Marketing for large practices
You have to optimize [the website] for each of those [practitioners] that are being funneled through one major website … what you’re looking to do is funnel [traffic] out to your sub-pages or the sections of your website, and then treat each section individually for your SEO and advertising. (Michael Buzinski)
Direct virtual foot traffic to the parts of the website that they are wanting to get to, instead of directing everyone to the homepage because that is how you lose clients.
Set up your website and SEO to take a client who is searching for a particular service right to the page that offers and discusses that service.
Michael’s advice to private practitioners
You do not have to do it alone. Keep going and keep trying to find the right person who suits you and your needs, and who can help you grow your practice.
Find the professional that you work with the best and bring them on as a teammate alongside you.
Books mentioned in this episode
Useful Links mentioned in this episode:
- Visit the Buzzworthy website and connect with them on LinkedIn
- Connect with Michael Buzinski on Instagram and LinkedIn
- Pillars of Practice
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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