Michael Ceely on How to Hyper-Niche | PoP 398

Michael Ceely on How to Hyper-Niche | PoP 398

How do you find your hyper-niche? How can you combine your passion and your practice? What are some of the steps to take?

In this podcast episode, Joe Sanok speaks with Michael Ceely about finding your hyper-niche, combining both your training and your hobbies and becoming an expert in a very particular area.

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Meet Michael Ceely

Michael Ceely | How to find your nicheMichael Ceely is a licensed marriage and family therapist and sport performance consultant, serving clientele in the San Francisco Bay Area.

Prior to his career in counseling, Michael raced bicycles professionally. He holds two state championship titles, and twice competed in the Olympic Trials.

Currently, he maintains a psychotherapy practice, and also offers mental performance coaching for athletes.

Michael also supervises a peer education class at a local high school in Berkeley, California, where his students teach mental health awareness and behavioral health skills.

Michael also enjoys helping other therapists identify and create unique “hyper-niche” services to generate additional income.

Visit Ceely Sports and Ceely Counseling, or take a listen to his own podcast.


In This Podcast


In this podcast episode, Joe Sanok speaks with Michael Ceely about finding your hyper-niche, combining both your training and your hobbies and becoming an expert in a very particular area.

If you’re passionate about something else, how do you incorporate it into your practice?

A lot of therapists have different passions and hobbies that they can turn into their second income streams. With a passion for bicycle racing and sports performance, Michael combined his skill-sets in order to have a second income stream.

It could be your hobby like board games, or perhaps music. There are many different ways in which you can incorporate it.

If you have something that you are naturally passionate about, that energy is going to come through and people are going to notice that.

Take the pressure off and think, what can you really offer people? It’s not about you, it’s about them. How much service and value can you give to your clients?

Once you’ve answered those questions reach out to people and test it. People will generally say yes, if you put the energy into it.

What are the next steps people can take when discovering their niche?

Start talking about it. Share it with friends and family and other therapists to bounce off your ideas. Keeping it a secret is the worst thing you can do, get as much feedback as possible.

Start researching your future competition. Get inspired by it, or figure out whether it’s already been taken.

Then try and experiment right away. Offer to speak somewhere in your community or something of the likes. Or even make a one-page website to test it out. But most importantly;

Believe in your unique self. You have so much to offer.


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Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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