In the month of August we started an insightful Marketing Strategies series which looks at different types of marketing and how you can optimise your website. We shared some useful tips for you to put into practice to make sure you make the most of your online presence. Not only this, but the tables were turned this month as Joe was the one being interviewed in two very informative podcasts.
You did it! You finally took the plunge and started your own private practice. Now what? How do you keep focused when starting a private practice? As I started my research I realized there was so much more to consider then just finding an office space and opening the doors. So as I started to plan for my practice, I felt like I was being pulled in 20 different directions. One of the first resources I found in my search was Joe Sanok’s 28 step checklist to start a practice. This checklist opened my eyes to what was involved. Even with a checklist, it’s easy to feel like you have lost your mind when planning for your practice.
I start with scheduling my week. So, I look at what does my week need to look like, based on the goals that I have for the practice. So if I know that I need to be hiring someone, or if I know I need to get some blogging done, I look ahead and I say, ‘How am I going make sure that it gets done over the next month?’ If I know every blog post takes me an hour to write, I’ll put that in my schedule ahead of time.
‘At’ marketing is where a marketing company, a business or some sort of entity is pushing their marketing at people whether or not they want it. This is what traditional marketing is like – if we think about it it’s intrusive and it doesn’t feel good. I don’t need to know about that new soda pop because I don’t drink soda pop.
‘With’ marketing is completely different, that’s joining your client exactly where they’re at. You’re joining them, you’re with them, you’re on their side. You’re producing content and you’re producing products that are actually helping them live a better quality of life.
In this reverse podcast Gordon Brewer speaks to Joe Sanok about his private practice journey and the steps he took to level up to a group practice, consultancy, blogging and doing podcasts.
In this reverse podcast Perry Rosenbloom asks Joe Sanok some difficult questions about running a private practice, Joe reveals some techniques and tactics he has not spoken about anywhere else.
In this podcast Joe Sanok speaks with Dr. Richard Shuster about how a near death experience after being involved in a car accident in 2001 has changed his outlook on life. Things had dramatically shifted for him and he found himself unfulfilled in his role and was extremely unhappy. Wishing to make a more meaningful contribution to society (but not knowing how), he resigned from his position to seek more altruistic work.
Darrell Darnell speaks about how his love for podcasting started and he shares some useful tips which is helpful for someone who already has a podcast or anyone wanting to start a podcast!
In this podcast Joe Sanok speaks about where you can get a great ROI for your time and your money based on all the advice and resources Practice of the Practice has to offer.
Before You Go…
- Business Development: How to Start a Group Private Practice
This article addresses a few questions I often receive about starting a group private practice such as: ‘Percentage Split Within A Group Practice’ and ‘Why You Should Start A Group Practice Even When You’re Not Busy’.
- Rent Options for Private Practice
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on what the rent options are for private practice.
- Key to Happiness: Take Ownership of Your S#*!
Often times, whether it’s my clinical work or my consulting work, I see that people are having a hard time taking ownership of the crap that’s in their life. Maybe your spouse is saying to you that you you’re impatient with the kids or you’re mad, whether it is in your personal or business life, maybe there’s some negative behavior.
- Marketing Strategies: Types of Marketing in Private Practice
This article looks at different marketing strategies and how people decide to work with you.
- How do You Allocate Time When Building Your Practice?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how you allocate time when building your practice.
- Is a Mastermind Right for You? BONUS
When you get the right people together in a group, it’s amazing to see what happens. This podcast covers the various different Mastermind Groups that Practice of the Practice offers to take your private practice to the next level.
- How to Maintain a Personal Touch Via a Virtual Assistant
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to maintain a personal touch via a virtual assistant.
- Marketing Strategies: How to Optimise Your Website
In this article we look at all the steps you can take to optimise your website so that you can really make the most of your online presence.