In the month of November we tackled topics such as how to market yourself as a consultant, how to run an online counseling practice and how to improve your Google ranking. Our podcast featured conversations with an internet lawyer, a course whisperer and a money manager. All in all it was once again a month full of learnings and wonderful enlightenment!
Top Stories
5 Things to Accomplish Before Beginning Your Online Counseling Practice
Are you thinking about starting your own online private practice? Are you feeling nervous or uncertain about how best to get started? Not sure if it is the right fit for you? Feeling confused about where to begin? This list of 5 things to consider before beginning an online counseling practice. It will help to vanquish the worry and increase your confidence in this new endeavor!
How To Promote Your Business On A Small Budget
One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for massive paid advertising, you can still grow your business with many free and low cost marketing tactics. To help you compete with larger businesses, here are some free and affordable marketing strategies that work for many small and locally owned businesses.
How to Get More Clients
Are you working full-time, but starting a private practice on the side? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to get more clients.
Podcasts
Christopher Lochhead Wants Your Practice to Niche Down | PoP 334
In this podcast episode, Joe Sanok speaks with Christopher Lochhead about entrepreneurship, his new book, why you should niche down and how that can set you apart.
Christopher Lochhead Wants You To Be a Small “E” Entrepreneur And He Hates Pickles | PoP 335
In this episode Joe speaks with Christopher Locchead about about being a small ‘E’ entrepreneur and embracing ‘your different’.
Christopher Lochhead On Living A Legendary Life | PoP 336
In this episode Joe speaks with Christopher Locchead about living a legendary life and what makes you a legendary entrepreneur.
Katie Englert Started Practikat | PoP 337
In this podcast episode, Joe Sanok speaks with Katie Englert about how she started her group practice and how her creative outlet came into being and is now a game changer for therapists.
Greg Higdon Used to Teach Latin and Now Knows A Lot About Money | PoP 338
In this episode Joe Sanok speaks with Greg Higdon about how he helps other business gets their books in order and how you can get comfortable with numbers.
Cindy Nicholson is the Course Whisperer | PoP 339
In this podcast episode, Joe Sanok speaks with Cindy Nicholson about how to launch online courses and maximize on opportunities within this space.
Richard Chapo is an Internet Lawyer and You’re Doing Some Things Wrong | PoP 340
In this episode Joe speaks with Sarah Cheek about how she adjusted and implemented the LEAN principles to her household and into her daily routine. She shares some tips on how you too can apply these principles so that you can learn to spend your time more efficiently.
Before You Go…
- How to Run an Online Counseling Practice
Are you wanting to get involved in online counseling? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to run an online counseling practice. - How To Set Your Consulting Fees
If you’re currently charging $100 an hour for your counseling services, and you can’t make more than $100 per hour in your consulting, then it’s not worth it. - It’s A Marathon, Not A Sprint: The Reason Why Energy Conservation Is Important
Making the decision to go into private practice is an anxiety inducing endeavor. In my experience consulting with a number of therapists over the past few years, another challenge they inevitably encounter is how to pace themselves. From picking out a location, furniture, a start date, how to get your first patient, creating or buying private practice forms, and another million things, therapists can easily get overwhelmed. - How to Market a Private Practice Workshop
Do you run workshops as part of your private practice, but you aren’t sure how to market them? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to market a private practice workshop. - Instagram Stories And Highlights: How You Can Use Them To Showcase Your Practice
You first want to have a plan for the purpose of your Instagram Story. When sharing to your Instagram story, be sure that it has a beginning, middle, and end. Similar to the pages on your website or blog posts, you want to include a call to action at the end, encouraging followers to visit your Linktr.ee and to see your most recent blog post, to share with friends, or to send you a DM. - Caring And Compassion Fatigue
As you probably know, professional helpers are not necessarily immune to traumatic stress symptoms. We need just as much self-care, sometimes more, as everyone else. It’s helpful to self-evaluate from time to time to see where you’re at with self-care, burnout, and compassion fatigue. - How to Market Yourself As a Consultant
You will have to ask yourself some tough questions: What makes me unique, there’s so many other consultants out there. Why should someone work with me? What makes me different? - Boundaries With Clients Through EMDR
Sometimes we struggle to have good boundaries with clients and can be at risk for compassion-fatigue. In such cases it becomes all the more important to be able to have good boundaries with clients. The good news is that doing EMDR (Eye Movement Desensitization and Reprocessing) as a clinician can be very helpful in achieving this. - It’s Never Too Early to Begin Private Practice
Graduate school, a place I never thought I’d end up in my lifetime. But here I am in the last 6 months of my program to be a therapist. Being in a three-year program has given me enough time to think about what it is I wanted to achieve after walking across the ceremonial stage next Spring. Was it agency work? Non-profit organizations? Perhaps, counseling at a college? But, then I heard about private practice and I was sold. - How to Improve Your Google Ranking
Are you wanting to improve your Google ranking? Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to improve your Google ranking. - It’s All About Relationships: Networking Locally to Build a Client Referral Base
Starting a private practice is exciting! It can also be daunting, overwhelming and exhausting. The concept is simple: rent a space, hold therapy sessions with clients, write notes, rinse and repeat. If only it was that easy. Where do clients come from? They don’t just show up knocking on your door. Building relationships in your community will help to establish your reputation as a clinician and build a steady referral base. - Loneliness in Private Practice is Real
This article could be a fear-based narrative about how important staying connected with other professionals is for you in private practice. We could look at the ethical obligation to consult, continue your education, and protect your business as well as your clinical license. Instead, I’d like to use it as an invitation to set intentions around the kind of work/life balance you desire. - A Step-by-Step Guide Through The Consulting Process
Assuming you have an email list, you have some sort of inbound marketing, you’ve grown a specialty and an audience, now it’s time to get some consulting clients. What is the step-by step process for you to get consulting clients? - Get Exposure for Your Practice Through In-Person Networking Events
A great way to increase the visibility of your practice and increase your clients is by networking. This can be carried out either in-person or online. Here, I’ll take some time to talk about ways to effectively carry out in-person networking at events. - Should you start a group practice?
Recently I was talking to someone who said, “I’m full, but I don’t want to start a group practice.” We talked about how when they were a 1099, they felt taken advantage of and like it wasn’t worth it. - What Manufacturing Companies Can Teach Private Practice Owners
I became accustomed to living in gray, both in my worldview and in my professional life. Then I was hired as an independent contractor for a manufacturing company. Working as a quality manager at an environmental manufacturing company helped me to understand why black and white processes and systems are essential for a business. Here is what the manufacturing industry is doing that would revolutionize your practice.
