Whitney Owens on How to Market a Cash-Pay, Faith-Based Practice | MP 56

Are you thinking about starting a faith-based practice? How can you set up a faith-based practice that appeals to both people who are religious and who are not? What significance lies in the art of networking?

In this podcast episode, I speak with Whitney Owens about marketing a cash-pay, faith-based private practice.

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Meet Whitney Owens

Whitney Owens is a Licensed Professional Counselor and Private Practice Consultant. She lives in Savannah, Georgia, where she owns a group private practice, Water’s Edge Counseling.

In addition to running her practice, she offers individual and group consulting through Practice of the Practice. Whitney places a special emphasis on helping clinicians start and grow faith-based practices. She hosts a podcast to help faith-based practice owners called the Faith in Practice Podcast.

Whitney has spoken at the Licensed Professional Counselors Association of Georgia’s annual convention as well as Maryland. She has spoken the past two years at Practice of the Practice’s Killin’ It Camp Conference. She has also been interviewed about mental health issues on several media outlets including WSAV in Savannah and in the Atlanta Journal-Constitution. Whitney is a wife and mother of two beautiful girls.

Visit her website and listen to her podcast here. Connect on Instagram and email her at whitney@practiceofthepractice.com

In This Podcast


  • Marketing tips for group practices
  • How to market a faith-based practice

Marketing tips for group practices

Website development

Hands down, your website is incredibly important. It is the first impression potential clients can get of your practice and it will most likely dictate whether or not they will give you a call to book a session.

Long-term [bootstrapping your website] is not sustainable, so eventually you’re probably going to have to hire somebody if you can afford to do it at the front end then. If you can get someone to go ahead and do that then do that, because then you can spend your time on doing other types of marketing to obtain clients. (Whitney Owens)

Taking the financial dive to set up your website and logo from the get-go with professionals is the better option, because it attracts clients faster with its professionality, is laid out properly and fine-tuned to make sure everything works and you will not have to revisit it down the line for a complete revamp: unless you’re changing up your design profile.


Get an SEO consultant to optimize your website. This will help boost your search results when people look for therapists in their areas.

It’s great if you have a well-designed website but if nobody is finding it then that’s obviously null and void and SEO is a great, free way to go about ensuring that you have constant traffic coming to your website. (Sam Carvalho)

Google My Business

Optimize your Google My Business account, because it is a worthwhile and cost-effective way to reach clients with ethically sourced reviews of your practice.


Don’t underestimate the importance and significance of networking. When you create and maintain relationships with other service providers in your community, the chances are that they will refer you first to potential clients because they can see how dedicated and thoughtful you are.

Good clinical work

Do good clinical work, and this may be the easiest tip. By doing good clinical work you build a good repertoire and positive word of mouth.

How to market a faith-based practice

I think what is super important at the very beginning when you decide to go with a faith-based practice is figuring out what level of faith integration you want in your practice because that’s really going to determine how you market it. (Whitney Owens)

Ask yourself, do you want your practice to be fully faith-based where you only see clients with a certain kind of religion, or do you want to make faith a part of the practice but not a part of everything.

You can set up your practice so that you have clinicians that work with people who are totally faith-based in their life perspectives, and clinicians who work with people without any religious components coming into question.

You can have language in your practice that has a spiritual significance but is not overtly religious.

Useful Links:

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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