Ask Joe: My Business is Thriving Past $100k, How Do I Free Up Time? | PoP 593

Image of Joe Sanok. On this therapist podcast, podcaster, consultant and author, talks about how to free up your time if your business is reaching over $100k in your private practice.

Is your practice successful and growing quickly? Are you considering doing less therapy and moving into more of a CEO-related role? What should you start doing less of from the get-go to free up your time?

In this podcast episode, Joe Sanok answers your questions about how to free up time now that your business is thriving past $100k.

Podcast Sponsor: Pillars of Practice

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In This Podcast

  • What should I stop doing?
  • Who are you turning away?
  • Replacing yourself with other people

What should I stop doing?

You don’t get to six figures typically by outsourcing everything from the beginning. Usually, you wear a lot of hats: doing bookkeeping, answering the phone, return emails, update the website … but at over $100k, you should look at what you should stop doing. (Joe Sanok)

At the beginning of any business, the owner does everything, from answering the phone to taking out the trash. Now as your business has grown it is important for you to pull back on doing all the tasks and outsourcing a little bit more.

Outsource as much as you can because every hour that you are not doing therapy you should either be building the business or growing it. If you find yourself filing forms, you need to get someone else to do it otherwise you are spending your own hourly rate shuffling pages.

Who are you turning away?

Think about the calls that your turn away or refer out: can you bring someone onto your team that can gather up all those clients that you are not able to or not specifically qualified to see?

This can help you to keep those clients and that income in-house so that you do not lose out on potential income while not having to take those clients yourself.

Replacing yourself with other people


If you are the only Gottman-certified therapist in your practice, you need to hire another one (or two) to replace you.


hire someone who can answer the phone, clean the office, perform intake with clients and even scan potential new clinicians to hire.

Raise your rates:

If your practice is this full, then it is time for you to increase your hourly rate. This benefits you and it also benefits your clinicians because their rates will slowly go up as well.

We don’t want you seeing more people, so leave the crappy insurances that pay little and pay late … leave those and we want your hourly to go up and usually we want that to go up by at least $50 a session, if not more. (Joe Sanok)

With your raised rates, fill your extra time up with something creative that will push you to grow and expand your skillset.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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