Nicole Lewis-Keeber on How Your Trauma Affects Your Business: Part 1 of 2 | GP 69

Nicole Lewis-Keeber on How Your Trauma Affects Business: Part 1. | Group Practice Podcast | Practice of the Practice | Podcast | Trauma and business

Did you know that your inner emotional world or trauma affects your business? Might you be reacting to the business world from past traumas you have experienced? Is it a mindset issue you may have, or a trauma response?

In this podcast episode, Alison Pidgeon speaks with Nicole Lewis-Keeber about How Your Trauma Affects Your Business: Part 1 of 2.

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Nicole Lewis-Keeber on How Your Trauma Affects Your Business: Part 1. Meet Nicole Lewis-Keeber

Nicole Lewis-Keeber MSW LCSW is a business therapist and mindset coach who works with entrepreneurs to create and nurture healthy relationships with their businesses. She’s a Licensed Clinical Social Worker with a Masters in Social Work and has a rich and varied experience as a therapist.

Certified in Brené Brown’s Dare To Lead™ methodology, she’s also been featured on numerous media outlets including Fast Company and NPR for her work in breaking the stigma of mental health and business ownership. She writes and speaks about the impact of small t trauma on businesses but her biggest, more important work is in combining therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable & financially stable businesses.

Check out her website, follow her on Facebook and Instagram.

In This Podcast


  • How coaching differs from therapy
  • Mindset issue or trauma response?
  • How trauma can show up in business

How coaching differs from therapy

They’re different in the fact that I think people who come into the coaching world, at least that I have worked with, they have a very specific goal they want to reach or they have a vision of something they want to make happen … they need targeted support to help them get to something. As therapists, we have been trained to help a person get to their own conclusion or see the “aha” themselves. (Nicole)

Coaching, even though it shares some similarities with therapy, differs from counseling. It’s usually tied with a specific goal and requires hard, intentional action, some risk-taking, and encourages the pursuit of some set goals.

Traditional therapy, on the other hand, seeks to help a patient come to their own answers through trained support. It doesn’t dictate to a client what they should do.

Mindset issue or trauma response?

You don’t have a mindset issue, you have a trauma response about your money. Once I began to see that then I started to see how trauma was playing out in the other places within their business. (Nicole)

For some people who struggle with their finances, it may simply be a mindset issue that they can change and adapt to suit their new environment and the goals that they want to achieve.

However, for other people, sometimes their dealings with money are not that objective. They have unconscious trauma responses that block them from creating wealth in their lives.

Creating and building a business requires people to take an active role in their lives. Not only in the present but also in trying to understand the past, because a business is built from people. If the people are struggling with something, the business may very well struggle with that same thing.

I think the reason people were attracted to working with me as a coach was because I had a therapist background and maybe they hadn’t been quite willing to look at something then in their past based on just their own need to but their business was important enough for them to take a peak and say: “I probably need to address some of these challenges because my business needs me to. (Nicole)

How trauma can show up and affect business

1 – Firstly, it’s important for people to name their complex or systemic trauma because these small traumas play into how we see ourselves in the world. This then directly impacts how we run our businesses.

2 – People may even start their businesses as a response to trauma they have experienced: their business could then become an embodiment of something they want to show someone, prove something, overcome something.

In this way, people end up putting business solutions on emotional challenges.

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Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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