Nikki Nash on How to Keep Marketing Simple | MP 64

Why should profit and purpose go hand-in-hand? How is marketing surprisingly similar to dating? What does it take to create a limitless mindset?

In this podcast episode, Sam Carvalho speaks with Nikki Nash about how to keep marketing simple.

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Meet Nikki Nash

Nikki Nash is a Hay House author, marketing mentor, and founder of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Her first book, Market Your
Genius, debuts August 2021.

Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive marketing, business, and personal development background to help people build strong personal and professional relationships, position themselves as the go-
to expert in their industry, multiply their sales, and grow their business through strategic storytelling.

Prior to full-time entrepreneurship, Nikki served as Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner + Buyer at advertising agency Starcom-MediaVest on the Kraft Foods Account. Nikki has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.

Connect on Instagram and listen to her podcast.

In This Podcast

Summary

  • Five must-haves for building a profitable business
  • What is a “limitless mindset”?
  • “Marketing is like dating”
  • What content can business owners create to attract their audience?

Five must-haves for building a profitable business

1 – Purpose: having a clear purpose, not only for your business but in everything that you do.

2 – Position: being aware and clear about your position in the marketplace, and this translates into knowing who you are and what you stand for, what your brand is, and things that you stand against.

If you’re going to show up … as an expert in an industry, you need to know what you’re the expert on. What are you uniquely qualified [in] to talk about to be the expert in? How do you differentiate yourself from anybody else in the marketplace? (Nikki Nash)

3 – Profit: if you are not profitable or not making more money than you are spending, you may not be able to maintain your position and continue to do the work you have set out to do. Having a plan to be profitable is important too, because even if you make lots of money if you do not have a plan even extra profit can be at risk of being wasted.

4 – Performance: this includes your mindset, accountability, tracking, and measuring your results.

5 – Platform: building your audience, building your community, your fans, and the people that are inspired by you to purchase your products and listen to what you have to say.

What is a “limitless” mindset?

I truly believe that we have the ability to create anything, and I’m talking [about] creating book deals … I believe that anybody has that power to create, but what ends up happening is we put limits around what is possible for us. (Nikki Nash)

We can talk ourselves out of doing amazing things when we feel insecure or unsure about who we are and what we think we can do. However, when we spend less time limiting ourselves and more time speaking to ourselves positively, encouragingly and with excitement, we can bring ourselves up to speed and really become invested in creating our future.

When you want to create a limitless mindset, it starts with formulating the belief inside you that anything is possible. When you really think through this and truly believe this, you can then take action without imposing any sort of limitations.

“Marketing is like dating”

Marketing is like dating because you are presenting an opportunity to someone and you are, through your marketing, trying to figure out if the two of you – the provider and the customer – want the same things and can work well together.

  • For example. there are similarities between what a person looks for in an ideal partner and what a service provider looks for in an ideal client.
  • As a marketer, you consider where you are going to find your ideal client which is similar to people searching for potential partners on dating apps and spending time in an environment where they think they have the highest chance of meeting someone they think they will connect with.
  • Once you know where they are, now both the marketer and the dating person will look for ways to create an authentic connection.
[Customers] really have to believe that investing in your product or service is actually going to make a difference for them and is actually going to solve their problem. (Nikki Nash)

What content can business owners create to attract their audience?

  • A show: this could be weekly, or even daily, but it is a piece of content or an act that you create, do and show up with consistently.
  • This piece of content can create other content: You can utilize your daily or weekly content that drives people to your macro content to form microcontent; these could be short lists, quotes, a video clip, a captivating image with good copy, and so forth.

You can hire a virtual assistant who can utilize this content and create various streams of microcontent for you if you are pressed for time.

Nikki’s 101 content prompts www.nikkinash.co/101

Freebie: Masterclass available at www.freemarketingbootcamp.com

Useful Links:

Meet Sam Carvalho

Samantha Carvalho DesignSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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