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What are the most basic steps to starting a practice? What are some do’s and don’ts to naming your new practice? How do you create successful and streamlined systems?
In this podcast episode, Joe Sanok speaks about how to name your practice, file your LLC, and connect with your clients.
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In This Podcast
- Giving your practice a name
- File your LLC
- How will you connect to your clients?
- Get started!
Giving your practice a name
The first step to starting your practice is to think about what you want to name it.
Avoid giving it your name or surname, because that can make it difficult to grow and later on potentially difficult to sell.
[One way to name your practice] is to think through the outcomes of your practice. So, healthy living, mental wellness? So that when someone comes through and does counseling with you what it happens. How does [that outcome] unfold? (Joe Sanok)
Consider working with these different ways to name your practice:
- Focusing on the outcomes
- By geographical location like a town or city
- Getting creative and using something that stands out
Make sure to be careful with spelling and avoid using overly complex or tricky words.
File your LLC
Most states work with LLC but make sure to check what the processes are in your state.
In most states filing an LLC is going to help you protect yourself from any sort of business things that could happen … it is like a separation between [you and your business]. (Joe Sanok)
Make sure to chat with your attorney and your accountant to make sure that you are doing everything according to the laws in your state.
How will you connect to your clients?
How will your clients find you? For the most part, prospective clients will be searching for counseling services online, so you will need a website and some social media presence.
Consider opening a Google My Business account, a website, and perhaps an Instagram or Facebook page.
Make your social media interesting. What are people coming to you for? Which information can you make available to them to pique their interest in your services and therapy?
Remember to network. Think about who you want to associate with and who you want to be associated with you.
Get started!
When you’re first starting, I suggest you just pick one or two days a week that you will be in the office or online depending on if you are going to be in-person or virtual. (Joe Sanok)
Think about how your clients will come to see you. How will they go from liking you on your website to scheduling their first appointment?
Choose the option that your clients would use to communicate with you to organize a session via your website:
- A phone call
- An email
- An online scheduling platform
Observe your systems and that they are flowing well. Test your systems and see where you can improve on old systems and recreate something that is working well.
Useful Links mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached!
- Check out these free trainings made available by POP
- Search name availability for your brand
- Sign up and read about Next Level Practice
Check out these additional resources:
- How to start a practice with our Accountability Coach Dana Barber | PoP 681
- Apply to work together
- Next Level Practice – next cohort opens in March 2022
- Sign up for Next Level Practice — Cohort Open!
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
Thanks For Listening!
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