If you could travel to the past to when you started your business, what advice would you give yourself? Why should you strive to be clear on your offer? What can you start implementing now?
In this podcast episode, Joe Sanok celebrates the Practice of the Practice’s 700th Episode!
- Don’t be afraid to start small
- Be clear on the offer
- Get consistent sooner
- Be mindful of the journey
Don’t be afraid to start small
One piece of advice I would have given myself, or would give myself if I was to go back, is that there is no shame in starting small. That whole idea that “the riches are in the niches” is so true when you find the right niche. (Joe Sanok)
When people start businesses, want to get fit, or try to make any change in their lives, they want to start by making a huge impact and going straight to success.
However, it is okay – and even encouraged – to start small.
Focus your time on finding your niche, and work with that, instead of jumping onto the first thing that comes your way.
Try not to get worked up over the numbers early on, and rather concentrate on serving and building your niche.
Be clear on the offer
I wish I had structured out my email course and what I was offering through the email list a lot sooner. (Joe Sanok)
Be clear on what it is that you are offering your audience.
Right from the start, work hard to flesh out exactly what it is that you are helping your audience with, how will you help them, and what are you providing as tools along the way.
Try not to sell too hard too early. Listen to your audiences’ needs, learn from their behaviors, and try to create products and services that cater to them.
Get consistent sooner
Being consistent with your work is one of the greatest investments of time and energy that you can put into your new business and venture.
That consistency over time of being a reliable information source helped me grow when I decided [to commit] and I wish I could go back and tell myself that. (Joe Sanok)
Be mindful of the journey
Each phase has its stressors and opportunities. Each aspect and transition of your business has value to share and lessons to teach you.
Although you are working towards a specific goal and working to achieve a dream, it is important to be present in the moment, and appreciate your progress.
Sit with the unfolding of the process, and allow that to be a part of your journey alongside the successes that you have and will experience.
Books mentioned in this episode:
Useful Links mentioned in this episode:
- Join Noble for FREE at www.noble.health/Joe
- Visit practiceofthepractice.com/apply to sign up for a free consultation
- Check out Zencastr and use promo code JOE to receive six months free
- Listen to Smart Passive Income
Check out these additional resources:
- Free Up Time by Outsourcing with Molly Rose Speed | POP 699
- Apply to work together
- Sign up for Next Level Practice — Cohort Open!
- Events – click on the event’s dropdown
- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
- Free resources to help you start, grow, and scale
- Apply to work with us — decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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