Our Team

Joe Sanok

Joe Sanok is keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. Joe is a also writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger. Click here to work with Joe.

Role within Practice of the Practice

  • Chief Vision Officer
  • Consulting




Samantha Carvalho

Samantha Carvalho is a graphic designer with over five years experience in both design and marketing. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge! Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. Click here to work with Sam.

Role within Practice of the Practice

  • Chief Marketing Officer
  • Design




Samantha Rudowski

Samantha Rudowski is the resident Director of Podcasts at Practice of the Practice and she absolutely loves helping podcasters launch and manage their show. Her goal is to free up their time so they can focus on creating great content and staying in their zone of genius, while she take care of the rest.

Role within Practice of the Practice

  • Podcast Manager



Jessica Roth

Jessica Roth is a virtual assistant and has been with Practice of the Practice for the past year. She has an attention to detail that she has now found an appropriate outlet for in work, to help others. Jessica’s experience includes years of volunteer work for non-profits. She enjoys building her skill set and learning the most efficient and beneficial ways to get things done.

Role within Practice of the Practice

  • Director of Details
  • Customer Service
  • Next Level Practice Management
  • Social Media manager
  • Content Editor



Adrienne Visser

Adrienne Visser is new to Practice of the Practice, but not new to copywriting. Adrienne has spent her career up until now as a conceptual copywriter at one of the top advertising agencies in Africa, working on brands like Netflix, Becks and leading insurance and financial groups.

While Practice of the Practice certainly is different, the copywriting basics remain the same. Adrienne can turn your practice’s expertise and jargon into effective messaging, create strong call to actions, and find ways to convert your ideal clients into consultations booked. Click here to work with Adrienne.

Role within Practice of the Practice





Alison Pidgeon

Alison Pidgeon owns a large group practice called Move Forward Counseling LLC in Lancaster County, PA. She started her practice in 2015 and now has three locations, including an office building she purchased and completely renovated in 2019. In addition, Alison started a virtual assistant company, Move Forward Virtual Assistants in 2018, providing highly trained VA’s to therapy practices. Alison has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting. Click here to work with Alison.

Role within Practice of the Practice

  • Consulting for Group Practices
  • Consulting for Insurance-Based Practices
  • Virtual Assistants



Whitney Owens

Whitney Owens is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, Whitney has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations. Click here to work with Whitney.

Role within Practice of the Practice

  • Consulting for Faith-Based Practices
  • Consulting for Private Pay Practices




Jeremy Zug

Jeremy Zug is a partner and co-founder of Practice Solutions, LLC, a billing company for private practice owners. In one year, Practice Solutions grew from three clients to over 300 practices served nationwide. Jeremy understands the insurance world, and knows how to scale a business, and how to manage growth from an objective perspective. Click here to work with Jeremy.

Role within Practice of the Practice

  • Consulting for Insurance-Based Practices
  • Consulting for systems to scale
  • Billing consulting





LaToya Smith

LaToya Smith is a Licensed Professional Counselor. She has provided services to youth and adults in outpatient, school, in-home, and community settings. LaToya firmly believes that people don’t have to remain stuck in their pain or at the place where they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.

Role within Practice of the Practice

Consulting for Online Storytelling



Niranda Hoctor

Niranda Hoctor, mom to two boys, lives in Cape Town. She has over 15 years of experience as an Office Manager/ Consultant Support to three top corporate entities in South Africa, namely First National Bank, Discovery, and The South African Gold Coin Exchange. Niranda has always been the go-to person within the company for help and support.

Role within Practice of the Practice

Social Media Manager




Dana Barber

Dana is certified Coach and Breathwork Facilitator. She loves supporting people achieving their goals, encouraging integrity-aligned action and self responsibility. Dana supports Next Level Practice as the Accountability Coach and fostering community within the membership community. Along with her coaching, and skills as a social worker from her previous career, she also brings her event planning experience to our annual Killin’ It Camp preparation.

Role within Practice of the Practice

  • Accountability Coach
  • Events Coordinator