Just how important is a website when starting your private practice? Are you in the market for a new website? What are some tips that can help improve an already existing website?
In this podcast episode, Whitney speaks to Perry Rosenbloom about his website design company, Brighter Vision, and how to improve your website.
Meet Perry Rosenbloom
Perry has always had a connection to the field of therapy and therapists, having family both working in the field and benefiting from it. He founded Brighter Vision in March 2014 with a passion to use business savvy and web development know-how to help therapists both fully realize their career ambitions and help the most people possible.
Since then, Brighter Vision has grown to be the world’s best therapist website design company, as well as one of the most trusted names in our industry, helping thousands of therapists throughout the world.
In This Podcast
- How Perry got into building websites for therapists
- Why a website is important
- Tips to improve your website
- Perry’s advice for Christian counselors
How Perry got into building websites for therapists
If I focused on one industry, I’d be able to bring down the cost of production for a website dramatically and be able to reinvent how website design is handled.
Why a website is important
If you don’t have a website that looks professional, feels professional, and really resonates with them, they’re going to toss your business card aside and go with the next one.
The market has changed and the way people research has changed. You need two pieces of marketing to get started:
- A website – This should speak to the type of clients you want to work with
- A Psychology Today profile
Tips to improve your website
People are coming to you because they want you to help them feel better. They’re only going to work with you if they know, like, and trust you. And your website is your first opportunity to get them to know, like, and trust you.
The human eye reads a website in the direction of the letter “Z”
- The top right corner is the first place the eye stops. The number one thing you can do to improve your website is to add your contact details to the top right corner. Make it easy for people to contact you.
- Add a hero image to the middle of your screen. For a group practice, Perry suggests using a stock image that (A) matches the color scheme of your website and brand, and (B) matches your overall client base. For a solo practice, Perry suggests having a professionally done headshot and/or professionally done video introducing yourself.
- Specialty Pages – Write unique content that is going to resonate with your ideal client. Google wants to show content that is relevant and that is targeted, this is the best way to rank on Google.
Perry’s advice for Christian counselors
Follow your faith. If you be yourself and who you are, the clients will come. You’ll put yourself out there, be candid and be honest about who you are as an individual and you’ll get the types of clients you want to be working with.
- Emily and Ryan Russ on Running a Practice as a Couple | FP 23
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- Apply to work with Whitney
- Consult With Whitney
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Thanks For Listening!
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.