Pia Silva Talks About Badass Branding | PoP 289

Badass branding

Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new niche for your brand? Does your business stand our from the rest?

In this episode, Joe Sanok speaks with Pia Silva about badass branding.

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We’ve created a lot of stuff, i.e.: opt ins, PDFs, e-books. At Practice of the Practice, we’re constantly developing things and making them accessible to you. But, sometimes, it’s hard to keep track of it all. So we’ve set up a landing page, practiceofthepractice.com/resources, where we have put all of our free stuff. We have five free e-books there: the ‘Practice of the Practice’ e-book; the ‘HIPAA and Security’ e-book that I wrote with Roy Huggins; the ‘Adding Insurance to Your Practice’ e-book; the ‘How to Start a Group Practice’ e-book that Alison and I created; and the ‘How to Start a Practice That Thrives’ e-book.

Also, we’ve got checklists there galore! We’ve got your ‘Website’ checklist, your ‘Pinterest’ checklist, your ’28-Step Checklist for Starting a Practice’, and your ‘Group Practice’ checklist. Also, we’ve got some guides there: there’s ‘A Guide to Creating a Website’, ‘Comprehensive Guide to a Kick-Ass Content Strategy’, ‘A Guide to Start a Private Practice’, and tons more infographics, and worksheets. We have over 20 different, free resources there for you! It’s over at practiceofthepractice.com/resources. Go grab them before we start charging!

Meet Pia Silva

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

Pia Silva’s Story

Pia has always been an entrepreneur at heart and was a freelancer initially. But, when she met her husband, she decided to build a business around him. He is a graphic designer and artist. Pia came into branding with no background knowledge, but learnt as she went and responded to a need of needing to stand out from other companies. She made this transition over three years.

In This Podcast


In this podcast, Pia Silva chats to Joe Sanok about her company ‘Badass Your Brand’. She shares her journey of entrepreneurship and how she went from freelancing to starting her own business based on her husband’s expertise. Pia also speaks about how her company stands out from the rest within her industry.

Things Pia had to Figure out When Starting a Branding Business

  • How to get clients, i.e.: Craigslist, networking.
  • Mimicking what everyone else was doing, became another ‘Me Too’ brand. Realised they needed to form their own niche.

Process of Working With Typical Design Agency

  1. Identify brand
  2. Brief
  3. Design
  4. Feedback
  5. Revisions

This process can often take months and months and is not very efficient. ‘Badass Your Brand’ sits down for an interview with potential client and gains comprehensive understanding of brand. Pia will then put together brief including requirements and deadlines, streamlining the process as much as possible.

Signs of ‘Terrible’ Brands

  • Work with anyone
  • Lower their rates
  • Offer free consulting sessions
  • Provide long list of services (opposite of niching)
  • Not willing to say ‘no’

Tips to Make Your Brand More Professional

  • Email address is consistent with website URL (not Gmail)
  • Professional footer on website including logo
  • Contact information available on website
  • Consistent look and feel across all branding elements
  • Scheduling / automation
  • Take credit cards (with no fee)


Useful Links:

Meet Joe Sanok

private practice consultantJoe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.






Thanks For Listening!

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