Private Practice Income | August 2017 Monthly Income Report

August 2017 monthly income report

One of the ways that people make more private practice income is through going beyond just seeing clients. They create podcasts, write books, or add clinicians.

This monthly income report is all about how I have done that over the past several years. If you are new here, welcome! If you’re back, glad you’re here.

Here’s a video we made this month that we think is rather sweet:

In trying to make money in private practice you have to know what stage you are in, are you:

Private Practice Highlights

This month I:

  • Took some time off to hang out with Kelly Higdon from ZynnyMe and her family. This was after Slow Down School.
  • Did a ton of demo on a new house we have, so that took up a lot of time, but was really fun.
  • Found out that I’m going to be interviewed in September for John Lee Dumas’ Entrepreneur on Fire, which has been a dream of mine!

Top Stories

How to create a marketing plan

How To Create a Marketing Plan

Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no idea how to market! I’ve learned a lot in the past few years about what kind of marketing works for me and my practice.

Making a marketing plan means choosing what types of marketing activities you want to do, but also setting deadlines and putting reminders in your calendar about when you need to do those activities.

An Authoritative Guide To Improving The Customer Journey Through Your Website

In today’s day and age, practically every business is accompanied by a website. Not only do customers expect this, but businesses have recognized websites as a viable channel to inform customers about their product / service and, hopefully, get them to convert, or at least enter the sales funnel. Many times, a company’s website is the first channel used by customers to judge the business.

How To Get Your Practice Online

When it comes to taking your practice online, your plan should be determined by the desired outcomes you wish to achieve.


PoP 234 | Starting a Practice With Ciji Gamble

Ciji Gamble speaks about her experience of starting a private practice. What she did beforehand to prepare and the process she went through once she started. She shares some valuable tips on how to negotiate rent, budgeting, and more. We’ve also included some resourceful links below to help you get started on the right foot!

PoP 235 | Insurance Billing With Kathryn And Jeremy Zug

In this podcast, I chat to Kathryn and Jeremy Zug about their journey to starting Practice Solutions, a private practice billing company. They share the story of how they met along with how they developed their company and what makes it different to other billers. Furthermore, gain invaluable tips and advice about to look for when partnering with a billing company!

PoP 236 | Brian Kang Has Some Questions

In this podcast, I share my story of starting a private practice. This includes mistakes I’ve made and learnt from, some struggles I’ve lived through, and some business tips I’ve discovered. This is a reverse podcast with Brian Kang where we discuss all that is involved in starting and growing a private practice.


PoP 237 | Perry Rosenbloom Wants to Know How to Go Private Pay

I chat to Perry Rosenbloom, from Brighter Vision, about going private pay in private practice. This includes my experience with insurance panels and my decision to go private pay. I also speak about how to chat to clients about this as well as how to market your private pay private practice.

Jennifer Taylor on How to Host an Online Summit with Play Therapists | PoP 238

Jennifer Taylor opens up about her story of starting and growing her private practice, which specializes in play therapy. She also goes into detail on one of her recent ideas, hosting an online summit with play therapists. Jennifer speaks around her challenges and successes in running a play therapy private practice, as well as what the niche of play therapy involves.

Why You Should Write an E-Book | PoP 240

An e-book is a book that is online / digital. You will find it on Amazon / other e-reader sites. It can also be a PDF document that you provide clients or use as an opt in mechanism on your website.


Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2017 Private Practice Income

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

August 2017

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: $1,813.90

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in: $13,623.65

Private Practice Paperwork Packet: $3,845 (ran a flash sale at the end of the month and made almost $3k in one day, it was just sent to my email list!)

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $1,096

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


LLPC Supervision: $814.80

Podcast Sponsorship: $880.46

Hiring out my virtual assistant: $1,332.78

Practice of the Practice Consultants: $1,096.10

Mastermind Group: I launched one, 6 person Mastermind Group for counselors that have established private practice and want to grow. It’s a monthly meeting for six months.


Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas: $2,376.50

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $55.68

Member’s Newsletter: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $567.35

Practice of the Practice Magazine | Summer 2017: This magazine’s theme was “Start a Practice” stories and solutions for starting a private practice $51.92

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $44.90

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $975

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $21.90

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $15.78

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $22.35

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $1,366.20

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $613.80

August 2017 Gross Total: $35,382.59

Private Practice Expenses

1099 Counselors: $9,295.75

Additional Supervisor: $0

Rent and Utilities: $2,065.25

Marketing FB+YouTube+Twitter: $703.66

Charter Internet/website: $85

MeetEdgar: $49

Grasshopper: $81

Affiliate Commission: $0

Libsyn: $35

Dropbox: $99

Jamendo: $0

Virtual Assistants: $3,208.50

Business Cards and Rack Cards: $0

Drinks for the Office: $87 (see my blog post about how Starbucks saved my practice)

IT Support: $30

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $9

Dedicated Hosting: $89

Consulting: $2,500

Other Consultants: $568

TOTAL August 2017 EXPENSES: $19,508.52

August 2017 Income Totals

Gross Income: $35,382.59 –  Expenses: $19,508.52 =  Total Net: +$15,874.07


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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