Q&A: How to Generate Leads, Business Location, & Marketing Events Ideas

Q&A: How to Generate Leads, Business Location, & Marketing Events Ideas

What’s the fastest way to generate leads for a new clinician?

  • 1099 is only being contracted for work
  • Your goal is for the community to know that that clinician works at your practice – get them to network themselves
  • From your side, take a video of the person joining your practice and share on social media
  • Have business cards printed for them (even before start date)
  • Get them to write blog posts for your website/join you on media outlets/feature them in local magazine/newspaper

Would you open two offices starting out?

Few different situations where this makes sense:

  • The current office is clicking along, doesn’t require any effort and you’re planning on moving somewhere
  • Need to make sure both offices stay full – optimize one closest to flint. Sublease office during downtimes
  • For new area, sublease from current clinician unless you have a lot of start-up capital set aside

Optimize website and GMB.

How do you distribute marketing content – specifically for events (online and offline)?

  • Start with why and who we are doing it for
  • Why: get more clients
  • Who: people who may become clients
  • How: target couples because usually men go to therapy from pressure from the wife (work with another counselor who targets couples/women)
  • Work out the ROI for your time
  • Find a place that already has a built-in audience (don’t host at counseling practice)
  • Don’t charge money for an event
  • Make it as simple as possible and repeat
  • Can move on to other ideas from there (once you have an audience that suggests things)

Is it worth setting up a practice in an outlying community?

  • People will drive if they think that you are good, but it may have to be at arb times of day
  • In the city, you will be able to fill up day-time slots
  • Depends on what kind of schedule you want to develop and whether there is a market for seeing people during the day/evenings
  • Pick ideal client that you enjoy but that is also located in your area during the day
  • Promote your value

Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok is keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. He is also a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

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