Are you considering a rebrand of your practice? How do you get your team on board with the changes? What lessons can you learn from the rebranding process?
In this podcast episode, Alison Pidgeon speaks with Uriah Guilford about rebranding your group practice.
Podcast Sponsor: Brighter Vision
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Meet Uriah Guilford
Uriah Guilford, LMFT, is the owner of Guilford Family Counseling and the mastermind behind Productive Therapist, a business that provides world-class virtual assistants to therapy practice owners. He is a technology enthusiast, productivity nerd, and a pretty rad drummer.
Uriah is always searching for creative ways to provide counseling to youth and families as well as help therapists to get more done while working less.
See also: The Productive Therapist Focus Club – an accountability and support group for therapists.
In This Podcast
- What does rebranding mean?
- Getting your team on board with the change
- Lessons learned from the rebranding process
What does rebranding mean?
Rebranding is changing your focus, or the focus of your practice.
A top-to-bottom or bottom-to-top rebrand is changing everything from the name to the design to the color palette … and all of the things. That’s what I am doing. (Uriah Guilford)
You can rebrand your practice and make a complete change, or launch a redo of the name, the approach, or from adding a new specialty.
Getting your team on board with the change
The more difficult part was when I had some potential logo designs … I had chosen the one I thought was the best and nobody liked it, almost nobody liked it, and I was crushed! (Uriah Guilford)
It can be difficult to get everyone – or mostly everyone – to agree on one change. With something like designs and logos, it gets trickier when everyone has differing opinions.
That process was challenging but then we went back and chose a different design and updated it to where we were all on board with it. (Uriah Guildford)
Lessons learned from the rebranding process
1 – Give the new name enough thought.
Even though a name may sound great, imagine it far into the future and consider the growth of your practice: will they work together in a few years? Is the name flexible enough?
2 – Avoid listening to old advice. In the past, clinicians were encouraged to use their name, or their city or state in their practice name for SEO purposes. However, now that the world is more digital, that is becoming less important.
3 – Set up networking meetings to promote the new iteration of your practice. Lead up to the launch of your new brand on your social platforms so that your clients are aware and excited.
Useful links mentioned in this episode:
- Visit the The Productive Therapist website and connect with them on Facebook and Instagram.
- Connect with Uriah on Twitter and LinkedIn.
- See also: The Productive Therapist Focus Club – an accountability and support group for therapists.
- FREEBIE: Take Uriah’s 7 Day Email Transformational Course
- Check out this Productive Therapist handout on changing your practice name
- Visit brightervision.com/joe and sign up before April 30th to receive $10/month off of your first year of website service
Check out these additional resources:
- RISE: Find the Best Clinical Supervision, with Catherine Moore | GP 116
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- Email Alison: email@example.com
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Consult With Alison
- Alison Pidgeon on Therapy for Your Money Podcast
- Practice of the Practice Network
Meet Alison Pidgeon, Group Practice Owner
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
Transformation From A Private Practice To Group Practice
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Thanks For Listening!
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