Why is it important to design your logo after your business is set up, rather than before? Does logo complexity encourage or disrupt a client’s potential interest in your company? Is there a way to create a logo cheaply and quickly that is curated for your company?
In this podcast episode, Sam Carvalho speaks with Richard Lau about a logo being a name and a feeling, not an explanation.
While there may still be a lot of uncertainty about what this year will have in store, there’s one thing we know for sure – your services as a therapist have never been more essential, making it the perfect time to ensure that your private practice website attracts your best-fit clients and gets them to call you.
Whether you’re a seasoned clinician with a website in need of a refresh, or you’re fresh out of school needing your very first therapist website, Brighter Vision is the perfect solution. During the month of January, they’re running their biggest sale of the year!
From now, until the end of the month, they’re completely waiving all setup fees and only charging $39/month for your entire first year of a new website! Head on over to brightervision.com/joe to learn more.
Meet Richard Lau
In This Podcast
- Why overthinking your logo can cut down on sales
- “Memorability isn’t the swish”
- Richard’s advice to private practice owners
Why overthinking your logo can cut down on sales
The speed of getting your business idea up and going isn’t reliant on your logo but often that process gets derailed by the process of getting your logo. (Richard Lau)
New business owners can often become sidetracked by spending too much time on creating the perfect logo instead of putting time and energy into kickstarting their new enterprise. The body of your company is your company, not the logo.
Even though it may feel odd, put something small as a placeholder in your logo field until you have set up your business enough for it to build traction and then turn back to spend time on emboldening your logo.
“Memorability isn’t the swish”
You want your customers to remember your name, therefore your readability is a vital aspect to consider when designing your logo.
Having someone being able to remember your name is much more important than having, you know, three different elements in a picture or making it tricky. (Richard Lau)
You have less than a second to properly catch your potential customer’s attention with simplicity. Even though simple is hard, simple is what you should be after because it is more memorable than something colorful or complex.
- Spencer Brooks Wants You to Talk to Your Ideal Client About Your Marketing | MP 49
- Email Sam at firstname.lastname@example.org
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!