Why is brand consistency important to building trust in your clients? How can you add a personal spin to your branding? What are some of the best designer tips when it comes to your business brand?
In this podcast episode, Whitney Owens speaks with Sam Carvalho about 5 tips on branding your practice.
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Meet Sam Carvalho
Samantha Carvalho is a graphic designer with over six years of experience in both design and marketing. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding.
Follow Sam on Instagram to see some of her work.
To work with Sam, head on over to www.practiceofthepractice.com/branding.
In This Podcast
- Avoid cliches
- Find ways to stand out
- Include something personal in your branding
- Hire a professional
- Have a brand style guide
1. Avoid cliches
Ever since I’ve started working with counselors, I’ve noticed that there are a lot of cliches out there, things like the lotus flower, hands raised etc. and when it comes to faith-based private practices things like praying hands and the fish symbol. These are fine if you really want to use them … but I would try to find a unique way of portraying them. (Sam Carvalho)
Find another icon or illustration that sets you apart in your logo design, or just use a recognizable font.
In design these days less is more, so you do not even need to include an illustration in your logo design, you can simply find a font that works for you and change it up a little bit to make it unique to you.
Designer tip: once you have your finished product, take away any leftover elements until there is nothing left to take away. Then you have your final product.
2. Find ways to stand out
This can come from anything, you can make yourself stand out by uploading an interesting headshot or having an interesting website.
- Use a pop-color to break the calming, soothing color scheme, especially in your call-to-action. This will help people notice the call-to-action and guide them to click on them.
- You can also use video on your website, a current trend. You can integrate your video into the website which will encourage user engagement with your content and therefore encourage engagement with your counseling practice.
- Hire a counseling-practice-personal-photographer:
That way you’ll have some more authentic images on your website and not necessarily the run of the mill stock photos. (Sam Carvalho)
- Follow brands that you love on social media and let their marketing tactics inspire you to follow their lead, although not copying their creative and intellectual property.
3. Include something personal in your branding
Potential clients are going to be more likely to trust you when they can see that you have placed something personal into your business from the beginning.
Over and above this, your marketing efforts will be easier and more flexible because they will be an extension of who you are and the interesting angle that your business takes from leaning on this unique perspective.
It gives a lot of power to your branding and marketing when you have a story behind your business, even if it is not inherently personal to your life outside of the business, having an anecdote that it is built from will give it an edge that other general businesses lack.
4. Hire a professional
Even though starting a practice burns a hole in the wallet, it is important to work with a professional from the beginning to get the fundamentals right, especially your logo.
For your fundamentals like your logo and your website you really want to hire a professional because you want your branding to last for years and you may end up spending more recourses having to redo it in a few years if you don’t do it properly the first time. (Sam Carvalho)
By working with a professional to help you fully market your business, you build your brand loyalty and brand recognition from the beginning.
This brand recognition and loyalty is invaluable when it comes to clients trusting you by seeing that you are consistent and dedicated to the brand that you have built.
5. Have a brand style guide
Hire someone to create your logo and brand style guide from the beginning because one of the most important aspects of successful design is consistency. This can become tricky to maintain if you are changing designers or your settings change with each revamp when you do not have a manual to follow: your brand style guide is your manual.
Your brand style guide includes practical and theoretical elements of your brand, such as font, color scheme, and logo to your mission, business vision, and core values.
Create a DropBox folder or a Google Drive with all of your brand assets there, ready and available to anyone in your business who needs a refresher on what you are about, which fonts to use, and what the business color scheme is.
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Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.